January 2014 Issue of Direct Marketing News

January 2014 Issue of Direct Marketing News

• Cover Story: Hot Trends for 2014 • One Tough Question: What’s the real marketing opportunity SoLoMo? • Case Study: MassMutual's Customer-Led Marketing Revamp • Special Feature: Email Marketing Jockeys for Relevance • Best Case: Espresso Education Wakes Up and Smells the Analytics

Best Case

Espresso Education Wakes Up and Smells the Analytics

A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.

LuckyVitamin.com's CX Strategy Is the Picture of Health

Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.

Under Armour's Tactical Strategy for Reaching the Military

Under Armour teams up with ID.me, which offers a verification technology—a se­cure digital ID card—that allows consumers to prove their identity online.

Globetrotting Gnome Propels 5,000% ROI

Kern the Gnome travels the world and share his observations in this highly clever print campaign.

CMO Confidential

Passionate About Customers

In our inaugural "CMO Confidential" Q&A, Mitel CMO Martyn Etherington delves deeper into his passion for customer-centricity.

Marketing Challenge

Marketing Challenge: Fighting Ill-Fitting Favoritism

The CEO at Hanover Manufacturing is pushing for nepotism and the CMO doesn't know what to do. What advice would you offer? The best answer ...

Ignore or Engage the CEO: Answers

CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. See what advice our ...

Case Study

MassMutual's Customer-Led Marketing Revamp

The financial services firm learns that listening to the voice of the customer is just common cents.

4 Common Sense Tips for Marketers

It's easy for marketers to get entangled in Big Data, technology, and complicated algorithms. Here are four tips every marketer needs to follow to keep ...

Special Feature

Email Marketing Jockeys for Relevance

Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.

Email: What Should Marketers Expect in 2014?

Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.


The 10 Biggest Myths in Digital Marketing

With a bachelor's degree in engineering and a masters in computer science, Mead Johnson's Steve Surman is digital marketing's Mr. Inside. Here he tells what ...

Are Cookies Going Stale?

Cookie blocking doesn't just affect advertisers; the change will also impact online marketers. With cookies out, new standards will arise.

4 Modern Themes in Segmentation

The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.

Word to the Wise: Customer Listening

Customer listening should always be followed by analysis and action.

Defining Social Analytics

Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.

Fast Facts: January 2014

Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.

How to Save the Postal Service

We asked the experts to share their postal-survival checklist.

One Tough Question

Don't Take SoLoMo So Literally

What's the real marketing importance behind the buzzword? Let's break down the components of SoLoMo to see what they really mean for marketers.

Managing M-Commerce Disruption

To survive the impacts of SoLoMo commerce, retailers must innovate in the face of these evolving consumer-behavior trends.

Beyond the Buzz of SoLoMo

SoLoMo is more than just a buzzword because the confluence is driven by consumers, not by vendors.

SoLoMo? How About EmFaVe?

Since we live in the age of the acronym, I thought I would put together my own: EmFaVe—empathy, familiarity, versatility.


Infographic: Marketing Growth on the Horizon

Prognostication is an essential part of strategic planning and trendwatching in marketing. Here, a mix of 2014 projections from around the industry.

Marketing Chatter

Marketing Chatter: January 2014

Observations from around the Twitter-sphere.

App of the Month

App of the Month: Air Display 1.2

A second computer monitor can increase productivity, but they can be quite pricey. However, Air Display 1.2 and a tablet can eliminate that problem.


Delivered: Thanksgiving Day Sales emails

What's in our inbox this month: Thanksgiving Day sales emails. Which ones are delicious and which ones are just turkeys?

Delivered: Holiday Catalogs 2013

What's in our mailbox this month: Holiday Catalogs. Some are quite nice; others deserve a lump of coal or two.


Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a ...

Main Feature

Hot Marketing Trends For 2014

30 marketing pundits predict what will catch fire in marketing this year.


Q&A: Blending Marketing Art and Science

Brian Sheehan, assistant professor of advertising at Syracuse University, and Saatchi & Saatchi vet, on why data and emotion are Yin and Yang.

Q&A: Customer-Centric Marketing

MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.

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