January 2014 Issue of Direct Marketing News
• Cover Story: Hot Trends for 2014 • One Tough Question: What’s the real marketing opportunity SoLoMo? • Case Study: MassMutual's Customer-Led Marketing Revamp • Special Feature: Email Marketing Jockeys for Relevance • Best Case: Espresso Education Wakes Up and Smells the Analytics
A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.
Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.
Under Armour teams up with ID.me, which offers a verification technology—a secure digital ID card—that allows consumers to prove their identity online.
Kern the Gnome travels the world and share his observations in this highly clever print campaign.
In our inaugural "CMO Confidential" Q&A, Mitel CMO Martyn Etherington delves deeper into his passion for customer-centricity.
The CEO at Hanover Manufacturing is pushing for nepotism and the CMO doesn't know what to do. What advice would you offer? The best answer ...
CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. See what advice our ...
The financial services firm learns that listening to the voice of the customer is just common cents.
It's easy for marketers to get entangled in Big Data, technology, and complicated algorithms. Here are four tips every marketer needs to follow to keep ...
Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.
Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.
With a bachelor's degree in engineering and a masters in computer science, Mead Johnson's Steve Surman is digital marketing's Mr. Inside. Here he tells what ...
Cookie blocking doesn't just affect advertisers; the change will also impact online marketers. With cookies out, new standards will arise.
The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.
Customer listening should always be followed by analysis and action.
Here's a taxonomy of what social analytics means, what types of objectives marketers should set, and what they should look for when selecting analytics tools.
Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.
We asked the experts to share their postal-survival checklist.
One Tough Question
What's the real marketing importance behind the buzzword? Let's break down the components of SoLoMo to see what they really mean for marketers.
To survive the impacts of SoLoMo commerce, retailers must innovate in the face of these evolving consumer-behavior trends.
SoLoMo is more than just a buzzword because the confluence is driven by consumers, not by vendors.
Since we live in the age of the acronym, I thought I would put together my own: EmFaVe—empathy, familiarity, versatility.
Prognostication is an essential part of strategic planning and trendwatching in marketing. Here, a mix of 2014 projections from around the industry.
Observations from around the Twitter-sphere.
App of the Month
A second computer monitor can increase productivity, but they can be quite pricey. However, Air Display 1.2 and a tablet can eliminate that problem.
What's in our inbox this month: Thanksgiving Day sales emails. Which ones are delicious and which ones are just turkeys?
What's in our mailbox this month: Holiday Catalogs. Some are quite nice; others deserve a lump of coal or two.
You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a ...
30 marketing pundits predict what will catch fire in marketing this year.
Brian Sheehan, assistant professor of advertising at Syracuse University, and Saatchi & Saatchi vet, on why data and emotion are Yin and Yang.
MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.