Haymarket Media Inc., the U.S. subsidiary of Britain's largest privately held magazine publisher, has acquired Courtenay Communications Corp.'s DM News, the leading U.S. trade publication ...
Independent printing company Concord Litho has found that the way to the consumer's heart is through the nose, creating ads smelling good enough to eat.
While most other online marketing seems to be adding more engaging visual, audio and video bells and whistles, e-mail is under threat of being stripped ...
Google unveiled a series of aggressive money-saving promotions over the past few months intended to hasten the adoption of its new Google Checkout feature among ...
WASHINGTON - The buzz at the quarterly Mailers' Technical Advisory Committee meeting last week at postal headquarters was a surprising announcement by Postmaster General John ...
Nonprofit organization Do Something is following its own advice by accepting ads to its magazine, Build, due to increased demand.
WASHINGTON - The U.S. Postal Service is doing a lot of outreach to get the word out that beginning on Aug. 1 mail pieces will ...
Earlier this month Condé Nast's CondéNet division debuted Flip.com, a social network for teen girls that marks the media giant's first foray into a Web-only ...
Jet Blue Airways issued a Customer Bill of Rights promising passengers payback for delays in response to a large breakdown in the airline's service that ...
The U.S. Postal Service still remains vulnerable to fuel price fluctuations despite cost containment efforts and increased revenues from the January 2006 rate increase. The U.S. ...
Dutch health insurance company Agis improved its operations and customer communications by using enterprise document presentation software. Agis was formed in 2005 through the merger of ...
nt size="2 The Direct Marketing Association is seeking nominations for its 2007
Collarity Inc., a provider of community-based search technology, was founded in mid-2005 by a group of developers. The Palo Alto, CA, company today has 16 ...
InfoUSA Inc. signed an agreement to license its business and consumer databases to QuadData Solutions, a division of Quad/Graphics, a privately held printer of magazines, ...
Before May 2006, online directory Lawyers.com had great content but much of the Web site was not search engine friendly or optimized for targeted search ...
Mercent Corp., a provider of online retail merchandising technology, recently partnered with Web analytics firm Coremetrics to launch a new platform called Coremetrics Marketplace Powered ...
Leo Burnett and Arc North America hired former DDB executive Patrice Dermody as executive vice president and director of retail, a new position created to ...
It's hard to resist the big media buy. People line up to buy 30 seconds on the Super Bowl for $2.6 million a pop. It ...
Internet marketing firm Oneupweb recently released data from its podcast tracking technology PodTractor. Podcasting allows marketers to reach their target audience with their own corporate voice ...
Fortune 500 automotive companies are not optimizing their Web sites efficiently enough and lack visibility on the major search engines, according to a study conducted ...
To stay competitive in a crowded online marketplace and bring online shoppers closer to the point of purchase, retailers should complement traditional paid search programs ...
Seasonal events, whether Valentine's Day, Easter, the Super Bowl or anything in between, can present considerable opportunities for pay-per-click advertisers. Search volumes around these events ...
The postal reform legislation passed by Congress in the early morning hours this past December provides the U.S. Postal Service with many opportunities. But it ...
nt size="2 Say the name Spamhaus in a room full of e-mail marketers and you likely will get a lot of dirty looks. It runs one ...
The New York attorney general recently announced separate settlements with three major online advertisers for deceptively promoting products and services online through adware, advertising that ...
Last month, I invited readers to take over the authorship of my column. You stepped up admirably. My Web site, AgencyIdol.com, is bursting at the ...
During the early days of the California Gold Rush, gold was easy to find -- even with the simplest of tools. But once the easy ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
