February 2007 Issue of Direct Marketing News

February 2007 Issue of Direct Marketing News

Miscellaneous

Haymarket buys DM News

Haymarket Media Inc., the U.S. subsidiary of Britain's largest privately held magazine publisher, has acquired Courtenay Communications Corp.'s DM News, the leading U.S. trade publication ...

Concord Litho appeals to buyers' sense of smell

Independent printing company Concord Litho has found that the way to the consumer's heart is through the nose, creating ads smelling good enough to eat.

What's wrong with the e-mail picture?

While most other online marketing seems to be adding more engaging visual, audio and video bells and whistles, e-mail is under threat of being stripped ...

Google Checkout offers promotions to drive usage

Google unveiled a series of aggressive money-saving promotions over the past few months intended to hasten the adoption of its new Google Checkout feature among ...

Potter: Move Update will be required for Standard Mail

WASHINGTON - The buzz at the quarterly Mailers' Technical Advisory Committee meeting last week at postal headquarters was a surprising announcement by Postmaster General John ...

Do Something opens pages to ads

Nonprofit organization Do Something is following its own advice by accepting ads to its magazine, Build, due to increased demand.

USPS talks about CASS/DPV

WASHINGTON - The U.S. Postal Service is doing a lot of outreach to get the word out that beginning on Aug. 1 mail pieces will ...

CondeNet 'flips' for Web-exclusive social network

Earlier this month Condé Nast's CondéNet division debuted Flip.com, a social network for teen girls that marks the media giant's first foray into a Web-only ...

Jet Blue takes loyalty to heart

Jet Blue Airways issued a Customer Bill of Rights promising  passengers payback for delays in response to a large breakdown in the  airline's service that ...

USPS needs better fuel practices: GAO

The U.S. Postal Service still remains vulnerable to fuel price  fluctuations despite cost containment efforts and increased revenues  from the January 2006 rate increase. The U.S. ...

Agis has healthy returns from personalization

Dutch health insurance company Agis improved its operations and  customer communications by using enterprise document presentation  software. Agis was formed in 2005 through the merger of ...

DMA requests nominations for 2007 Hall of Fame

nt size="2 The Direct Marketing Association is seeking nominations for its 2007

Collarity builds search communities

Collarity Inc., a provider of community-based search technology, was  founded in mid-2005 by a group of developers. The Palo Alto, CA,  company today has 16 ...

InfoUSA licenses databases to QuadData Solutions

InfoUSA Inc. signed an agreement to license its business and consumer  databases to QuadData Solutions, a division of Quad/Graphics, a  privately held printer of magazines, ...

Lawyers.com improves natural search by 2,000 percent

Before May 2006, online directory Lawyers.com had great content but  much of the Web site was not search engine friendly or optimized for  targeted search ...

Mercent, Coremetrics offer joint platform

Mercent Corp., a provider of online retail merchandising technology,  recently partnered with Web analytics firm Coremetrics to launch a  new platform called Coremetrics Marketplace Powered ...

Burnett builds retail service with DDB exec

Leo Burnett and Arc North America hired former DDB executive Patrice  Dermody as executive vice president and director of retail, a new  position created to ...

And the Oscar for smart marketing goes to...

It's hard to resist the big media buy. People line up to buy 30  seconds on the Super Bowl for $2.6 million a pop. It ...

Podcasting for leads

Internet marketing firm Oneupweb recently released data from its  podcast tracking technology PodTractor. Podcasting allows marketers to reach their target audience with their  own corporate voice ...

Auto companies lack visibility

Fortune 500 automotive companies are not optimizing their Web sites  efficiently enough and lack visibility on the major search engines,  according to a study conducted ...

SEO, shopping engine tips for retailers

To stay competitive in a crowded online marketplace and bring online  shoppers closer to the point of purchase, retailers should complement  traditional paid search programs ...

Pay-per-click campaigns should change through the seasons

Seasonal events, whether Valentine's Day, Easter, the Super Bowl or anything in between, can present considerable opportunities for pay-per-click advertisers. Search volumes around these events ...

Postal regulation vs. mailer incentives

The postal reform legislation passed by Congress in the early morning  hours this past December provides the U.S. Postal Service with many  opportunities. But it ...

Spam threatens the e-mail channel

nt size="2 Say the name Spamhaus in a room full of e-mail marketers and you  likely will get a lot of dirty looks. It runs one ...

Marketers need to beware of adware

The New York attorney general recently announced separate settlements  with three major online advertisers for deceptively promoting  products and services online through adware, advertising that ...

UGC faces some 'unprofessional' criticism at AgencyIdol.com

Last month, I invited readers to take over the authorship of my  column. You stepped up admirably. My Web site, AgencyIdol.com, is  bursting at the ...

Mining for the golden donor prospects

During the early days of the California Gold Rush, gold was easy to  find -- even with the simplest of tools. But once the easy ...

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