The US Postal Service has introduced a new box, which costs $12.95 and ships to any US address. The Priority Mail large flat-rate box, at ...
Two pieces of research came out last week that attempted to quantify some of the impact the credit crunch has had on the direct marketing ...
As a second-generation direct marketer, (my father, Murray Roman is recognized as the founder of the telemarketing industry), sadly, I cannot say that the quality ...
Ian Epstein, VP of sales search at Coremetrics, and Covario CEO Russ Mann discuss best practices for automating search functionality.
AARP is working hard to reach its growing 50-plus audience — and inserts are integral to its strategy.
Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability.
The Partnership for a Drug-Free America urges parents to talk to kids; Radio station promotes sweepstakes with singing avatars; Kansas State University's Advanced Manufacturing Institute ...
Pentax executive discusses the company's recent interactive campaign for its Digital SLR camera.
E-mails, affiliate marketing, video ads and paid search have each built on the strengths of the Internet. Now there's a whole new thing called the ...
New hires and career moves in the DM industry
When I saw the words "Transform Your Business" scrawled across the top of a Mobi direct mail box, I wasn't expecting to find an actual ...
The US Postal Service's announcement on February 11 that rates for First-Class Mail, Standard Mail, periodicals, package services and special services would increase in May ...
Overall customer satisfaction declined in the fourth quarter of 2007, marking two subsequent quarters in which a decline was posted, according to the American Customer ...
ProQuo, a direct mail preference service, has launched a free service enabling consumers to choose the catalogs they want to receive. "Our goal is to ...
Meredith Corporation has signed licensing agreements with publishers in India and Greece to distribute parenting magazines in those countries. Media Transasia India Ltd., which signed ...
Crystal Light, a sugar-free beverage produced by Kraft Foods, last week launched uPumpItUp, a social networking site designed to encourage women to inspire and challenge ...
The Diversified Agency Services (DAS) division of Omnicom Group Inc. has acquired The Kern Organization in a move to strengthen its customer acquisition offering. The ...
News of paper mill closings continues to come in and the reason is clear, according to industry experts: The overall volume of printing is down. ...
The French Culinary Institute (FCI) and its sister school, The Italian Culinary Academy (ICA) have launched a major national integrated marketing campaign produced by agency ...
It was a tale of two different outcomes last week for specialty gift multichannel merchants Sharper Image and Brookstone. Following years of declining sales, Sharper ...
Google launched a beta version of AdSense for video on February 21. According to the official Google blog, the goals of the video beta program ...
EcoEnvelopes, developers of reusable envelopes, received a national customer ruling from the US Postal Service, a designation that signifies the design will withstand transport through ...
The US Postal Service and the Postal Customer Councils are sponsoring symposiums next month to help mailers prepare for new Intelligent Mail barcode requirements set ...
The Federal Trade Commission amended its interpretation of the Children's Online Privacy Protection Act of 1998, which regulates Internet marketing to children younger than 13. ...
Valassis reported net earnings of $20.6 million, up 197.3% from $6.9 million in the prior year, primarily because of its $1.2 billion acquisition of shared ...
VideoEgg, an online video company, has launched an ad network that uses a cost-per-engagement model. The AdFrames Brand Response Network distributes video or rich media ...
Yahoo grew membership of its Newspaper Consortium with the addition of four publishers, including Shaw Newspapers, the Times Publishing Co. and the Columbian Publishing Co., ...
Nonprofit marketing technology provider Convio, Inc. has partnered with ThePort Network to launch a social media suite that will allow Convio clients to build branded ...
The Alliant Group has launched a multichannel database marketing infrastructure for Charter Communications. The database facilitates outbound direct mail, telemarketing, and e-mail marketing communications to ...
Speculation that gifts cataloger Red Envelope may shutter gained more clout last week as the nine-year-old company reported a loss of $4.3 million, compared with ...
On March 1, New York-based hair product manufacturer Redken will launch a search marketing campaign with more than 5,000 keywords to promote its redesigned consumer ...
For some time, the buzz in e-mail marketing has been all about relevance, and it can only help to measure the responses to e-mails that ...
Customer service representatives are essential to the success of any company's call center. Four experts discuss how to make sure your CSRs help, not harm, ...
Industry experts offer insight on cooperative coupons, increasing e-mail response rates and increasing Web ranking through SEO.
As presidential candidates vie for attention, mobile services firm Mogreet is jumping on the bandwagon with a new mobile video service. With its new "Mogreet ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
