February 2008 Issue of Direct Marketing News

February 2008 Issue of Direct Marketing News

Duly Noted

Bigger in flat rate

The US Postal Ser­vice has introduced a new box, which costs $12.95 and ships to any US address. The Priority Mail large flat-rate box, at ...


Credit card co.'s valuing customer retention over acquisition

Two pieces of research came out last week that attempted to quantify some of the impact the credit crunch has had on the direct marketing ...


Take steps to mend telemarketing

As a second-generation direct marketer, (my father, Murray Roman is recog­nized as the founder of the telemarketing industry), sadly, I cannot say that the qual­ity ...

Gloves Off

What's the best way to automate SEM?

Ian Epstein, VP of sales search at Coremetrics, and Covario CEO Russ Mann discuss best practices for automating search functionality.

Main Feature

Membership marketing

AARP is working hard to reach its growing 50-plus audience — and inserts are integral to its strategy.

Vertical Feature

Bedside branding

Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability.

The Work

Creative solutions from Partnership for a Drug-Free America, WFBC radio station and Kansas State University

The Partnership for a Drug-Free America urges parents to talk to kids; Radio station promotes sweepstakes with singing avatars; Kansas State University's Ad­vanced Manufacturing Institute ...

Nailed It

DMNews spends a few minutes with Lori Avery, marketing communications manager, Pentax

Pentax executive discusses the company's recent interactive campaign for its Digital SLR camera.

People News

What's the ideal combination of online and offline skills for interactive marketing executives?

E-mails, affiliate marketing, video ads and paid search have each built on the strengths of the Internet. Now there's a whole new thing called the ...

New hires and career moves in the DM industry

New hires and career moves in the DM industry

Direct Choice

Timing just one welcome aspect of fun "Transform" mailer from Mobi

When I saw the words "Transform Your Business" scrawled across the top of a Mobi direct mail box, I wasn't expecting to find an actual ...


Mailers respond to rate increase proposals

The US Postal Service's announcement on February 11 that rates for First-Class Mail, Standard Mail, periodicals, pack­age services and special services would increase in May ...

News Articles

Falling consumer satisfaction trend continues: ACSI

Overall customer satisfaction declined in the fourth quarter of 2007, marking two subsequent quarters in which a decline was posted, according to the American Customer ...

ProQuo launches catalog opt-out service

ProQuo, a direct mail preference service, has launched a free service enabling consumers to choose the catalogs they want to receive. "Our goal is to ...

Meredith takes parenting brands to India, Greece

Meredith Corporation has signed licensing agreements with publishers in India and Greece to distribute parenting magazines in those countries. Media Transasia India Ltd., which signed ...

Crystal Light launches social networking site for women

Crystal Light, a sugar-free bever­age produced by Kraft Foods, last week launched uPumpItUp, a social network­ing site designed to encourage women to inspire and challenge ...

Omnicom acquires Kern, will operate under Rapp

The Diversified Agency Services (DAS) division of Omnicom Group Inc. has acquired The Kern Organization in a move to strengthen its customer ac­quisition offering. The ...

Paper mills close as overall printing volumes decline

News of paper mill closings contin­ues to come in and the reason is clear, according to industry experts: The overall volume of printing is down. ...

Chef schools go for integration

The French Culinary Institute (FCI) and its sister school, The Ital­ian Culinary Academy (ICA) have launched a major national integrated marketing campaign produced by agen­cy ...

Merchandise mix aids Brookstone, while Sharper Image stumbles

It was a tale of two different outcomes last week for specialty gift multichannel merchants Sharper Image and Brookstone. Following years of declining sales, Sharper ...

Google launches new AdSense for video ads

Google launched a beta version of AdSense for vid­eo on February 21. According to the official Google blog, the goals of the video beta program ...

New Briefs

Green envelopes

EcoEnvelopes, developers of reusable envelopes, received a national customer ruling from the US Postal Service, a designation that signifies the design will withstand transport through ...

Get smarter about intelligent mail

The US Postal Service and the Postal Customer Councils are sponsoring sym­posiums next month to help mailers prepare for new Intelligent Mail barcode requirements set ...

E-cards should be PG-13

The Federal Trade Commission amended its interpreta­tion of the Children's Online Privacy Protec­tion Act of 1998, which regulates Internet marketing to children younger than 13. ...

Valassis ups revenue

Valassis reported net earnings of $20.6 million, up 197.3% from $6.9 million in the prior year, primarily because of its $1.2 billion acquisition of shared ...

VideoEgg launches ad network

VideoEgg, an online video company, has launched an ad network that uses a cost-per-engagement model. The AdFrames Brand Response Network distributes video or rich media ...

Yahoo adds to Newspaper Consortium

Yahoo grew membership of its Newspaper Consortium with the addition of four publishers, including Shaw Newspapers, the Times Publishing Co. and the Columbian Publishing Co., ...

Convio partners with ThePort Network

Nonprofit marketing technology provider Convio, Inc. has partnered with ThePort Network to launch a social media suite that will allow Convio clients to build branded ...

Alliant launches database infrastructure

The Alliant Group has launched a multichannel database marketing infrastructure for Charter Communications. The database facilitates outbound direct mail, telemarketing, and e-mail marketing communications to ...

Red Envelope addressing challenges

Speculation that gifts cataloger Red Envelope may shutter gained more clout last week as the nine-year-old company reported a loss of $4.3 million, compared with ...


Redken's new Web style

On March 1, New York-based hair product manufacturer Redken will launch a search marketing campaign with more than 5,000 keywords to promote its redesigned consumer ...


Defining metrics may optimize all e-mail campaigns

For some time, the buzz in e-mail marketing has been all about relevance, and it can only help to measure the responses to e-mails that ...


Talking the talk about call centers

Customer service representatives are essential to the success of any company's call center. Four experts discuss how to make sure your CSRs help, not harm, ...


Cooperative coupon tips, better e-mail response and improving SEO

Industry experts offer insight on cooperative coupons, increasing e-mail response rates and increasing Web ranking through SEO.

Third Screen

Hopefuls Hillary, Barack and John are a text away

As presidential candidates vie for attention, mobile services firm Mogreet is jumping on the bandwagon with a new mobile video service. With its new "Mogreet ...

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