February 2009 31 8 Issue of Direct Marketing News

February 2009 31 8 Issue of Direct Marketing News

Spotlight

The picture of sales success

Tukaiz's Defino discusses how personalized images can help marketers

Editorial

Dell, Enfatico epitomize modern agency integration

Last week, DMNews held its first editorial web­cast. It was sponsored by e-mail marketing firm Lyris, developed and hosted by associate editor Dianna Dilworth, and ...

Op-Ed

Branding and response are the same

America is in the midst of a recession with no end in sight. And while experts analyze what went wrong, there is yet another crisis ...

Gloves Off

What's next for online lead generation?

As companies scramble for new online lead-generation options, word-of-mouth and referral incentive programs are among those emerging ideas. Our experts assess strategies

Main Feature

The integration of Enfatico

For Dell — its top and currently only client — thebuilt-from-scratch agency takes its philosophy of global integration, analytics and efficiency to heart

Vertical Feature

Marketing to moms

Word-of-mouth marketing, both online and off, serves as a way to understand and reach mothers with tremendous spending power

Nailed It

DMNews talks with Barry Berhoff, President, Shurhold Industries

Barry Berhoff, president of boat products manufacturer Shurhold Industries, discusses the company's adoption of online customer support.

News Articles

Hartford Direct prepares to close

Marketing services firm Hartford Direct will close entirely within the next several weeks, as the loss of a big client and the recession have taken ...

Self-regulation is still key to behavioral targeting: FTC

Responding to industry concerns, the Federal Trade Commission has revised its principles to include a less restrictive stance on behavioral targeting, as long as consumer ...

Schwab taps AKQA for digital strategy

Charles Schwab has selected AKQA for a digital strategy project. "AKQA will be helping us with our firm-wide Web site strategy," said Matt Hur­witz, director ...

RDA debuts shelter, health pubs

Reader's Digest Association (RDA) is launching two new lifestyle titles in an effort to grab market share while other publishers are shrinking. Best You, a ...

Credit card direct mail offer volume decline sees exception only with airlines, Wal-Mart

Direct mail volume in the financial services sector is down dramatically, as many of the bigger companies walk away from once-thriving businesses that are now ...

New Alliance, Acxiom execs will work toward '09 growth

Two major database marketers — Alliance Data Systems Corp. and Acxiom Corp. — are welcoming new leadership this year, as they work to maintain market ...

Ad-supported video platform launches

Digital media and entertainment com­pany Betawave Corporation has released a syndicated, ad-supported video platform, BetawaveTV. The Betawave portfolio, which focuses on kids and their moms, ...

New Yahoo tool aims to boost its market share

In the first major change to its search technology since Carol Bartz took the helm as CEO last month, Yahoo is offering advertis­ers the ability ...

USPS sets 30% Move Update error threshold

With a May 11 deadline loom­ing to improve their bulk mailing lists or face fines, mailers now can receive reports on how well their mail ...

Hope springs for e-commerce

These days, even a slight growth in the e-commerce sector is cause for celebration.

Optimized

For display advertising, it's more than just semantics

What happens when semantic and behavioral technologies are introduced to display advertising? The medium can achieve the relevance and performance of search engine marketing. That's ...

Technique

Search and social media: A power pair

Want to maximize return on your search and social media investment? Integrate the two channels, say our four experts, who share tips on how marketers ...

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