Last week, DMNews held its first editorial webcast. It was sponsored by e-mail marketing firm Lyris, developed and hosted by associate editor Dianna Dilworth, and ...
America is in the midst of a recession with no end in sight. And while experts analyze what went wrong, there is yet another crisis ...
As companies scramble for new online lead-generation options, word-of-mouth and referral incentive programs are among those emerging ideas. Our experts assess strategies
For Dell — its top and currently only client — thebuilt-from-scratch agency takes its philosophy of global integration, analytics and efficiency to heart
Word-of-mouth marketing, both online and off, serves as a way to understand and reach mothers with tremendous spending power
Barry Berhoff, president of boat products manufacturer Shurhold Industries, discusses the company's adoption of online customer support.
Marketing services firm Hartford Direct will close entirely within the next several weeks, as the loss of a big client and the recession have taken ...
Responding to industry concerns, the Federal Trade Commission has revised its principles to include a less restrictive stance on behavioral targeting, as long as consumer ...
Charles Schwab has selected AKQA for a digital strategy project. "AKQA will be helping us with our firm-wide Web site strategy," said Matt Hurwitz, director ...
Reader's Digest Association (RDA) is launching two new lifestyle titles in an effort to grab market share while other publishers are shrinking. Best You, a ...
Direct mail volume in the financial services sector is down dramatically, as many of the bigger companies walk away from once-thriving businesses that are now ...
Two major database marketers — Alliance Data Systems Corp. and Acxiom Corp. — are welcoming new leadership this year, as they work to maintain market ...
Digital media and entertainment company Betawave Corporation has released a syndicated, ad-supported video platform, BetawaveTV. The Betawave portfolio, which focuses on kids and their moms, ...
In the first major change to its search technology since Carol Bartz took the helm as CEO last month, Yahoo is offering advertisers the ability ...
With a May 11 deadline looming to improve their bulk mailing lists or face fines, mailers now can receive reports on how well their mail ...
These days, even a slight growth in the e-commerce sector is cause for celebration.
What happens when semantic and behavioral technologies are introduced to display advertising? The medium can achieve the relevance and performance of search engine marketing. That's ...
Want to maximize return on your search and social media investment? Integrate the two channels, say our four experts, who share tips on how marketers ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
