February 2007 29 7 Issue of Direct Marketing News

February 2007 29 7 Issue of Direct Marketing News


Miller taps Digitas as digital agency of record

Miller Brewing Co., producer of beers such as Miller Lite and Miller High Life, picked Publicis Groupe's Digitas, Boston, as its digital agency of record ...

Museum of Direct Marketing: The case

The frightening pace of change in today's marketing, advertising and media worlds makes one wonder: Will any of these new vehicles or tactics last long ...

Rainforest Alliance promotes forest sustainability through direct mail

The Rainforest Alliance, a nonprofit international conservation group, celebrated its 20th anniversary last year by certifying 100 million acres of forest in 58 countries through ...

Catalogs are hip for Brooklyn

Conveying a brand's hip quotient in a single-page ad isn't easy, as trendy apparel retailer Brooklyn Industries found out. However, a catalog filled with page ...

DMers watching do-not-mail bills closely

The direct mail community is keeping a close eye on the rash of do-not-mail bills that have been introduced for state legislations this year, hoping ...

Google, Yahoo offer more mobile search opportunities

Yahoo and Google began a battle for mobile dominance this month, giving marketers additional opportunities in this growing channel.

Multichannel marketing inches ahead at eTail

PALM DESERT, CA - With big names like Home Depot, Circuit City, Bloomingdale's and Google in attendance at the eTail 2007 show last week, it's ...

Survey finds it pays to be an online marketing specialist

Despite today's multichannel world, in certain companies it pays to be an online marketing specialist.

DMC continues fight against postage tax

The Direct Mail Coalition is continuing its fight to stop states from adopting legislation that would tax postage by claiming it does not meet contract ...

Petco purrs over shopping site tactics

PALM DESERT, CA - An early adopter of online comparison-shopping, Petco once had 18 datafeeds for the various engines supplying the pet-supplies retailer with product ...

Congress introduces security breach bills

Members of Congress introduced security breach bills during the first half of the month, and the industry is watching the action closely to see if ...

European retailers cautious about selling cross-border

While e-commerce accounts for 58 percent of Europe's gross domestic product, more than two thirds of retailers there sell exclusively in a domestic market.

Recipe for the graceful loyalty program exit

Paging through a new book called The 101 Most Influential People Who Never Lived, I was disappointed that Betty Crocker is not listed. The Marlboro ...

Online shopping is as social as a trip to the mall

Retailers Overstock.com and Ritz Camera, along with many others, are making online shopping a user-generated experience.

AARP titles on audio

The National Federation of the Blind, a U.S. consumer group of more than 50,000, and AARP, a nonprofit organization representing nearly 38 million older Americans, ...

U.K. search shop acquired by iCrossing

Digital marketing agency iCrossing acquired British search marketing agency Spannerworks last week.

Eddie Bauer moves on without Mansson

The deal is off, and Fabian Mansson is gone.

Caples honors Collins, Harhut, Salem

The John Caples International Awards named Rapp Collins co-founder Thomas L. Collins and veteran creative executive Nancy Harhut for the 2006 Andi Emerson Award for ...

Belardi offers winter test promotion

Belardi/Ostroy ALC LLC is conducting a limited-time promotion intended to generate a notable number of new test orders on 95 percent of its managed catalog ...

Are emerging digital channels still under construction?

What's your stereotype of an early adopter of new technologies? Probably young males: teenagers in front of their bedroom computers or newly minted urban professionals ...

Casting for online leads

At the core of any successful marketing program are measurable results, targeted branding and exposure. How do you take the first step in achieving these ...

Everyone's a critic of great copy

When it comes to copywriting, everybody is an expert. Think about it. From an early age, we are all taught to use a pen and ...

QD Technology's database aims for a quick response

There are many ways to organize data: flat files, XML tags, networks, hierarchies, cubes, columns, objects and others still more exotic. But by far the ...

Hazards abound for dietary supplement marketers

Dietary supplements are in the headlines and under attack - again. High-profile developments in the industry make it essential that you market your dietary supplement ...

A rally cry for Yahoo's paid inclusion

To gain a leg up on the competition, marketers must be willing to try new programs. Smart marketers develop test strategies, allow for sufficient data ...

The bright side to postal rate increase

You might ask, How on Earth could the impending increase in postage be a good thing? Think of it as a challenge that will precipitate ...

Branded content is still king in online search optimization

It's no secret search is big business. In May 2005, Forrester Research's U.S. Online Marketing Forecast: 2005-2010 projected paid and natural search would comprise 41.8 ...

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