Miller Brewing Co., producer of beers such as Miller Lite and Miller High Life, picked Publicis Groupe's Digitas, Boston, as its digital agency of record ...
The frightening pace of change in today's marketing, advertising and media worlds makes one wonder: Will any of these new vehicles or tactics last long ...
The Rainforest Alliance, a nonprofit international conservation group, celebrated its 20th anniversary last year by certifying 100 million acres of forest in 58 countries through ...
Conveying a brand's hip quotient in a single-page ad isn't easy, as trendy apparel retailer Brooklyn Industries found out. However, a catalog filled with page ...
The direct mail community is keeping a close eye on the rash of do-not-mail bills that have been introduced for state legislations this year, hoping ...
Yahoo and Google began a battle for mobile dominance this month, giving marketers additional opportunities in this growing channel.
PALM DESERT, CA - With big names like Home Depot, Circuit City, Bloomingdale's and Google in attendance at the eTail 2007 show last week, it's ...
Despite today's multichannel world, in certain companies it pays to be an online marketing specialist.
The Direct Mail Coalition is continuing its fight to stop states from adopting legislation that would tax postage by claiming it does not meet contract ...
PALM DESERT, CA - An early adopter of online comparison-shopping, Petco once had 18 datafeeds for the various engines supplying the pet-supplies retailer with product ...
Members of Congress introduced security breach bills during the first half of the month, and the industry is watching the action closely to see if ...
While e-commerce accounts for 58 percent of Europe's gross domestic product, more than two thirds of retailers there sell exclusively in a domestic market.
Paging through a new book called The 101 Most Influential People Who Never Lived, I was disappointed that Betty Crocker is not listed. The Marlboro ...
Retailers Overstock.com and Ritz Camera, along with many others, are making online shopping a user-generated experience.
The National Federation of the Blind, a U.S. consumer group of more than 50,000, and AARP, a nonprofit organization representing nearly 38 million older Americans, ...
Digital marketing agency iCrossing acquired British search marketing agency Spannerworks last week.
The deal is off, and Fabian Mansson is gone.
The John Caples International Awards named Rapp Collins co-founder Thomas L. Collins and veteran creative executive Nancy Harhut for the 2006 Andi Emerson Award for ...
Belardi/Ostroy ALC LLC is conducting a limited-time promotion intended to generate a notable number of new test orders on 95 percent of its managed catalog ...
What's your stereotype of an early adopter of new technologies? Probably young males: teenagers in front of their bedroom computers or newly minted urban professionals ...
At the core of any successful marketing program are measurable results, targeted branding and exposure. How do you take the first step in achieving these ...
When it comes to copywriting, everybody is an expert. Think about it. From an early age, we are all taught to use a pen and ...
There are many ways to organize data: flat files, XML tags, networks, hierarchies, cubes, columns, objects and others still more exotic. But by far the ...
Dietary supplements are in the headlines and under attack - again. High-profile developments in the industry make it essential that you market your dietary supplement ...
To gain a leg up on the competition, marketers must be willing to try new programs. Smart marketers develop test strategies, allow for sufficient data ...
You might ask, How on Earth could the impending increase in postage be a good thing? Think of it as a challenge that will precipitate ...
It's no secret search is big business. In May 2005, Forrester Research's U.S. Online Marketing Forecast: 2005-2010 projected paid and natural search would comprise 41.8 ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
