Hewlett-Packard has agreed to a financial settlement with The New York Times and three BusinessWeek journalists in connection with the company's pretexting scandal that took ...
ValueClick will pay $2.9 million to settle charges of violating CAN-SPAM and other fair advertising Acts with the Federal Trade Commission. The charges address practices ...
Nielsen Co. sent a letter on February 8 to its customers acknowledging the delays in ratings reports. The company has hired Cheryl Idell, former EVP ...
DHL Express USA reduced its workforce by approximately 600 positions last week. The company said that workforce reductions will occur through attrition, reductions and suspending ...
Chairman and chief experience officer at Slack Barshinger Gary Slack discusses b-to-b marketing with DMNews' Cara Wood.
As the tributes pour in for Andi Emerson, the indomitable founder of the John Caples Awards who passed away last week, we are given the ...
With an increasing number of organizations focused on conservation and protecting the environment, those who currently outsource or are contemplating outsourcing their mail and print ...
As e-mail marketing professionals, we are bombarded with numbers — sent, bounced, opens, clicks, hard bounces, soft bounces, unsubscribes and complaint rates. But we are ...
David Reeve, marketing and PR manager at WebVisible, and MediaWhiz CEO Jonathan Shapiro debate the cost and benefits of agency SEM campaigns vs. software as ...
Web-to-print technology helps marketers manage brands consistently across corporate outposts.
Energy companies use marketing campaigns to get customers to change their consumption habits - but must choose the right message and method.
National Geographic Channel's dinosaur game plays well with TV; Virtual jobs work for CareerBuilder.com ; Beauty turns viral for Sephora.
Zoominfo SVP and general manager of advertising products Russell Glass discusses the company's use of the Rubicon Project.
New hires and career moves in the DM industry
As you assess your skill set from past work experience, ask yourself: "What are the competencies that I've demonstrated in the past that will bring ...
Publicis Groupe Media recently partnered with Rapt to provide its digital media agencies with supply, demand and value data on digital inventory across the marketplace. ...
Dave Morgan, founder of Tacoda, has left his post as EVP of global advertising strategy at AOL, to pursue undefined start-up opportunities. His role was ...
Infiniti is driving consumers to the Web for a new interactive component to its campaign promoting the Infiniti EX. The multichannel campaign, created with ad ...
The US Postal Service has announced several rate increases for its market-dominant products, which include First-Class Mail, Standard Mail, Periodicals, package services and special services. ...
On February 20, Lillian Vernon filed for Chapter 11 protection in the District of Delaware, along with several other entities including Lillian Vernon International Inc., ...
As part of a series of recently announced steps to improve the overall customer experience, eBay will be improving the search functionality on its site ...
JCPenney's launch next week of the Polo Ralph Lauren-inspired American Living brand is set to receive the biggest marketing push in the company's history. The ...
Marketing holding company Havas experienced record growth in 2007, with a 7.1% increase for the full year and a 9.8% increase in Q4 alone for ...
OgilvyOne last week entered into a marketing partnership with mobile data services provider Acision. The company said that it wants to grow client interest in ...
Beginning today, HarperCollins is posting free electronic editions of some of its books on its Web site. Rather than allowing users to download or print ...
The Los Angeles Times has introduced a standalone print weekly, based on the success of Metromix Los Angeles, an online local culture portal launched last ...
Urban Brands Inc. has hired ATG Commerce to relaunch Web stores for its Ashley Stewart and Marianne brands. AshleyStewart.com will launch this spring with an ...
Nokia has launched a global ad network for mobile sites of more than 70 major publishers including Discovery, Hearst, Reuters and Sprint, as well as ...
In an effort to drive membership to its TrueBlue loyalty program, which boasts more than 5 million members, JetBlue Airways Corp. has launched an anniversary ...
If there has ever been an easy target for the green movement, it is the direct marketing industry. The sheer volume of paper, not to ...
Marketers know that their internal e-mail databases need to be carefully cultivated to help them grow. Four experts suggest the best tactics to take your ...
Industry experts offer insight on improving e-mail campaigns, ensuring Web is driving in-store sales, and pricing webinars.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
