February 2008 30 7 Issue of Direct Marketing News

February 2008 30 7 Issue of Direct Marketing News

Duly Noted

HP settles

Hewlett-Packard has agreed to a financial settlement with The New York Times and three BusinessWeek journalists in connection with the company's pretexting scandal that took ...

"Free" costs $2.9M

ValueClick will pay $2.9 million to settle charges of violating CAN-SPAM and other fair advertising Acts with the Federal Trade Commission. The charges address practices ...

Ratings latening

Nielsen Co. sent a letter on February 8 to its customers acknowledging the delays in ratings reports. The company has hired Cheryl Idell, former EVP ...

DHL Tightens Belt

DHL Express USA reduced its workforce by approximately 600 positions last week. The company said that workforce reductions will occur through attrition, reductions and suspending ...

This Is How We Do It

DMNews talks with Gary Slack, chairman and chief experience officer, Slack Barshinger

Chairman and chief experience officer at Slack Barshinger Gary Slack discusses b-to-b marketing with DMNews' Cara Wood.


Emerson's passing reminds us DM is multi-faceted

As the tributes pour in for Andi Emerson, the indomitable founder of the John Caples Awards who passed away last week, we are given the ...


The greening of print outsourcing

With an increasing number of orga­nizations focused on conservation and protecting the environment, those who currently outsource or are contemplating outsourcing their mail and print ...

Getting to know your delivery rate

As e-mail marketing professionals, we are bombarded with numbers — sent, bounced, opens, clicks, hard bounces, soft bounces, unsubscribes and complaint rates. But we are ...

Gloves Off

Are agencies or SaaS more ideal for SEM?

David Reeve, marketing and PR manager at WebVisible, and MediaWhiz CEO Jonathan Shapiro debate the cost and benefits of agency SEM campaigns vs. software as ...

Main Feature

Power of the portal

Web-to-print technology helps marketers manage brands consistently across corporate outposts.

Vertical Feature

Utilities go green

Energy companies use marketing campaigns to get customers to change their consumption habits - but must choose the right message and method.

The Work

Creative solutions from National Geographic Channel, Careerbuilder.com and Sephora

National Geographic Channel's dinosaur game plays well with TV; Virtual jobs work for CareerBuilder.com ; Beauty turns viral for Sephora.

Nailed It

DMNews spends a few minutes with Russell Glass of ZoomInfo

Zoominfo SVP and general manager of advertising products Russell Glass discusses the company's use of the Rubicon Project.

People News

New hires and career moves in the DM industry

New hires and career moves in the DM industry

What skills should I have and highlight in an interview when moving from a related field into direct marketing?

As you assess your skill set from past work experience, ask yourself: "What are the competencies that I've demonstrated in the past that will bring ...


Better metrics may help online ad buys

Publicis Groupe Media recently partnered with Rapt to provide its digital media agencies with supply, demand and value data on digital inventory across the marketplace. ...

News Articles

Morgan leaves AOL as Time Warner explores split

Dave Morgan, founder of Tacoda, has left his post as EVP of global advertising strategy at AOL, to pursue undefined start-up opportunities. His role was ...

Infiniti debuts interactive campaign, Web site for EX

Infiniti is driving consumers to the Web for a new interactive component to its campaign promoting the Infiniti EX. The multichannel campaign, created with ad ...

USPS raises rates in effort to keep up with rising costs

The US Postal Service has announced several rate increases for its market-dominant products, which include First-Class Mail, Standard Mail, Periodicals, package services and special services. ...

Lillian Vernon files for bankruptcy

On February 20, Lillian Vernon filed for Chapter 11 protection in the District of Delaware, along with several other entities including Lillian Vernon International Inc., ...

EBay ramps up its search functionality

As part of a series of recent­ly announced steps to improve the overall customer experi­ence, eBay will be improving the search functionality on its site ...

JCPenney launching new line

JCPenney's launch next week of the Polo Ralph Lauren-inspired American Liv­ing brand is set to receive the biggest marketing push in the company's history. The ...

New Briefs

Havas achieves record growth

Marketing holding company Havas experienced record growth in 2007, with a 7.1% increase for the full year and a 9.8% increase in Q4 alone for ...

OgilvyOne parners with mobile data co. Acision

OgilvyOne last week entered into a marketing partnership with mobile data services provider Acision. The company said that it wants to grow client interest in ...

HarperCollins posts book catalog on site

Beginning today, HarperCollins is posting free electronic editions of some of its books on its Web site. Rather than allowing users to download or print ...

LA Times to launch weekly

The Los Angeles Times has introduced a standalone print weekly, based on the success of Metromix Los Angeles, an online local culture portal launched last ...

Urban Brands to relaunch sites

Urban Brands Inc. has hired ATG Commerce to relaunch Web stores for its Ashley Stewart and Marianne brands. AshleyStewart.com will launch this spring with an ...

Nokia launches global ad network for mobile sites

Nokia has launched a global ad network for mobile sites of more than 70 major publishers including Discovery, Hearst, Reuters and Sprint, as well as ...


Gr8 sky sweepstakes

In an effort to drive membership to its TrueBlue loyalty program, which boasts more than 5 million members, JetBlue Airways Corp. has launched an anniversary ...


Online marketing not necessarily the 'greenest' DM

If there has ever been an easy target for the green movement, it is the direct marketing industry. The sheer volume of paper, not to ...


A game plan to grow your e-mail list

Marketers know that their internal e-mail databases need to be carefully cultivated to help them grow. Four experts suggest the best tactics to take your ...


Measuring Web site effectiveness, charging for webinars and improving e-mail marketing tactics

Industry experts offer insight on improving e-mail campaigns, ensuring Web is driving in-store sales, and pricing webinars.

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