February 2009 31 7 Issue of Direct Marketing News

February 2009 31 7 Issue of Direct Marketing News

Editorial

Integration necessary to realize mobile potential

I am a late-adopting iPhone user and, while I like it, there is one element of the device that is simply too smart for its ...

Op-Ed

It's important not to annoy with e-mail

Quick, a show of hands: How many of you recommend using e-mail to market to business-to-business prospects and customers? I suspect there are plenty of ...

Main Feature

Building b-to-b brands

Publishers of business-to-business magazines and Web sites say brand diversification will help them beat the economic downturn and budget squeeze.

Vertical Feature

Trust is the best policy for insurance marketing

A wary public means life insurance marketers must focus on building customer relationships to spread their need-based message

People News

With jobless ranks rising thanks to the recession, how can candidates rise above the clutter?

The best thing to do is not get into the clutter in the first place. Right now, the first thing people do when they are ...

Direct Choice

Nike shows savvy with viral video ad featuring 'Gossip Girl' star Momsen

"Viral" is a daunting word for digital marketers. Agreeing to produce a viral campaign is easy to promise and hard to deliver. Numerous brands have ...

News Articles

Casinos look for ROI in downturn

Facing record decline, many in the casi­no and gambling industry are turning to direct marketing in hopes of winning big. Big Las Vegas hotels, including ...

Alcohol marketers toast iPhone apps

Wine and spirit companies are taking advantage of new iPhone applications to give consumers information not only on product reviews, but where to find their ...

Cole Haan takes a swing at DM with tennis-focused push

Luxury footwear brand Cole Haan is brushing up on tennis and direct marketing for its spring 2009 campaign. Tennis sensation Maria Sharapova is the new ...

Mail industry ponders its future after rate hike

With the US Postal Service announcing its rate increases for 2009, the agency and the mailing industry face an uncertain future.

Technique

Color your campaigns to boost results

Whatever shade you choose, adding hues to your direct mail campaigns can work wonders. However, experts emphasize that you must address a variety of issues ...

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.