February 2009 31 7 Issue of Direct Marketing News
I am a late-adopting iPhone user and, while I like it, there is one element of the device that is simply too smart for its ...
Quick, a show of hands: How many of you recommend using e-mail to market to business-to-business prospects and customers? I suspect there are plenty of ...
Publishers of business-to-business magazines and Web sites say brand diversification will help them beat the economic downturn and budget squeeze.
A wary public means life insurance marketers must focus on building customer relationships to spread their need-based message
The best thing to do is not get into the clutter in the first place. Right now, the first thing people do when they are ...
"Viral" is a daunting word for digital marketers. Agreeing to produce a viral campaign is easy to promise and hard to deliver. Numerous brands have ...
Facing record decline, many in the casino and gambling industry are turning to direct marketing in hopes of winning big. Big Las Vegas hotels, including ...
Wine and spirit companies are taking advantage of new iPhone applications to give consumers information not only on product reviews, but where to find their ...
Luxury footwear brand Cole Haan is brushing up on tennis and direct marketing for its spring 2009 campaign. Tennis sensation Maria Sharapova is the new ...
With the US Postal Service announcing its rate increases for 2009, the agency and the mailing industry face an uncertain future.
Whatever shade you choose, adding hues to your direct mail campaigns can work wonders. However, experts emphasize that you must address a variety of issues ...
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