February 2010 Issue of Direct Marketing News

February 2010 Issue of Direct Marketing News

Spotlight

Customer chatter for cosmetics

E.L.F.'s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement.

Editorial

Editorial: Mobile faces challenges despite popularity

There's no doubt mobile advertising and marketing in 2010 is on a steep growth curve. Two of the largest online players have signaled their commitment ...

Op-Ed

A recipe for nonprofit marketing success

The nonprofit arena remains challenging due to the economic environment and pressure that many donors are facing with their finances. Therefore, it is critical that ...

Put some skin in the one-to-one game

After 30 years in the direct and database marketing industry, it shocks me how little progress has been made in one-to-one marketing. Many of us ...

Gloves Off

Have mobile ads finally gone mainstream?

Recent product releases from Google and Apple have led some observers to believe that mobile advertising is about to reach critical mass. Two experts debate ...

Main Feature

DRTV plays lead in campaign strategy

Television ads drive consumer response in many channels, online and offline. Hoveround and other marketers are leveraging television as the centerpiece of their integrated campaigns.

Vertical Feature

Travel marketers boost digital efforts

For travel and tourism marketers, an integrated direct marketing strategy is the best way to engage with consumers.

The Work

Creative campaigns from Zpizza, American Airlines, Huggies

Zpizza promotes loyalty program, American Airlines reaches out to businesses and Huggies engages mom bloggers.

Nailed It

DMNews speaks to Jerry Nevins, State Farm marketing analyst

Last November, State Farm, aided by Moblico, ran a text contest when Missouri played Kansas in college football. Jerry Nevins, State Farm marketing analyst, discusses ...

Expert Advice

In this computerized world, what do agencies look for in people to fill technology's gaps?

The answer to this question lies in understanding what you should expect from machines and people, with the goal being to strike the right balance ...

Direct Choice

Doritos scores again using UGC in its 'Crash the Super Bowl' campaign

It's been a tough year for advertising, but Super Bowl Sunday — the pantheon of advertising greatness — was our time to shine. Advertisers shell ...

Analysis

Walmart restructures to boost e-commerce

Walmart is best known for its big-box stores, but the retail giant has positioned itself for a future where e-commerce plays a larger role by ...

News Articles

Sara Lee grows awareness of eco-wheat using social

Sara Lee's EarthGrains brand is conducting a campaign to promote its use of environmentally friendly Eco-Grain wheat provided by Horizon Milling in its whole wheat ...

Olympic efforts carry direct torch

Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter ...

Despite budget, USPS CFO backs 5-day week

President Barack Obama's budget for fiscal year 2011 includes language that shows his administration supports requiring the US Postal Service to deliver mail six days ...

Verizon debuts coupon service

Verizon has teamed up with mobile couponing firm Cellfire to offer a free digital coupon service that its mobile and Fios TV customers can use ...

Optimized

Skittles sticks with social despite early setback

Last year, Skittles got an aftertaste it didn't expect from a social media experiment. Critics pounced after Skittles launched a stream of social media comments ...

Technique

Pump up e-commerce beyond Christmas

Christmas isn't the only important marketing holiday. Valentine's Day and Mother's Day are also big revenue generators for e-commerce. Experts help you driving the traffic ...

Make sure your SEO and SEM are ready for peak seasons and early shoppers

With Valentine's Day just finished and Mother's Day just around the corner, now is the time to consider your overall approach to peak shopping seasons, ...

Don't use holidays as an excuse to flood your customer's inbox

Valentine's Day is a favorite holiday for e-mail marketers. Scheduled reminders are highly effective, targeting is fairly easy and e-commerce is the perfect place for ...

Note that as seasons change, so might your demographic, so market accordingly

As an online retailer, there are certainly changes we make in marketing efforts through the year. For us, it gets a little tricky around Valentine's ...

Tweak your e-mail marketing to include segmented holiday campaigns

We know that people often make purchasing decisions based on emotion, and Valentine's Day and Mother's Day provide retailers two great opportunities to tap into ...

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.