E.L.F.'s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement.
There's no doubt mobile advertising and marketing in 2010 is on a steep growth curve. Two of the largest online players have signaled their commitment ...
The nonprofit arena remains challenging due to the economic environment and pressure that many donors are facing with their finances. Therefore, it is critical that ...
After 30 years in the direct and database marketing industry, it shocks me how little progress has been made in one-to-one marketing. Many of us ...
Recent product releases from Google and Apple have led some observers to believe that mobile advertising is about to reach critical mass. Two experts debate ...
Television ads drive consumer response in many channels, online and offline. Hoveround and other marketers are leveraging television as the centerpiece of their integrated campaigns.
For travel and tourism marketers, an integrated direct marketing strategy is the best way to engage with consumers.
Zpizza promotes loyalty program, American Airlines reaches out to businesses and Huggies engages mom bloggers.
Last November, State Farm, aided by Moblico, ran a text contest when Missouri played Kansas in college football. Jerry Nevins, State Farm marketing analyst, discusses ...
The answer to this question lies in understanding what you should expect from machines and people, with the goal being to strike the right balance ...
It's been a tough year for advertising, but Super Bowl Sunday — the pantheon of advertising greatness — was our time to shine. Advertisers shell ...
Walmart is best known for its big-box stores, but the retail giant has positioned itself for a future where e-commerce plays a larger role by ...
Sara Lee's EarthGrains brand is conducting a campaign to promote its use of environmentally friendly Eco-Grain wheat provided by Horizon Milling in its whole wheat ...
Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter ...
President Barack Obama's budget for fiscal year 2011 includes language that shows his administration supports requiring the US Postal Service to deliver mail six days ...
Verizon has teamed up with mobile couponing firm Cellfire to offer a free digital coupon service that its mobile and Fios TV customers can use ...
Last year, Skittles got an aftertaste it didn't expect from a social media experiment. Critics pounced after Skittles launched a stream of social media comments ...
Christmas isn't the only important marketing holiday. Valentine's Day and Mother's Day are also big revenue generators for e-commerce. Experts help you driving the traffic ...
With Valentine's Day just finished and Mother's Day just around the corner, now is the time to consider your overall approach to peak shopping seasons, ...
Valentine's Day is a favorite holiday for e-mail marketers. Scheduled reminders are highly effective, targeting is fairly easy and e-commerce is the perfect place for ...
As an online retailer, there are certainly changes we make in marketing efforts through the year. For us, it gets a little tricky around Valentine's ...
We know that people often make purchasing decisions based on emotion, and Valentine's Day and Mother's Day provide retailers two great opportunities to tap into ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
