February 2007 29 6 Issue of Direct Marketing News

February 2007 29 6 Issue of Direct Marketing News

Miscellaneous

Bennett Kuhn Varner wins $11M Equifax Consumer Services account

Seeking to expand beyond branding and the Internet, Equifax Consumer Services has tapped Bennett Kuhn Varner Inc., Atlanta, to handle its $11 million account for ...

ZenithOptimedia Direct launches telemarketing unit

ZenithOptimedia Direct has formed a strategic alliance with Teleperformance Interactive to launch ZOD Telemedia, an offering that treats telemarketing as a media source.

Guide illuminates spectrum of multichannel retail issues

Multichannel retail is the topic of DM News' latest Essential Guide, enclosed with this week's issue. This publication has long covered retail, particularly catalogs, e-commerce, ...

Will reform let USPS charge by season, day?

NEW YORK - The Direct Marketing Association thinks the recently signed postal reform law lets the U.S. Postal Service charge different rates in the summer and, potentially, ...

Top Design' viewers say 'bravo' to contestants via mobile phones

Bravo tapped mobile content services firm Motricity to power the interactive mobile platform for its newest reality series, Top Design, a behind-the-scenes look at the ...

Apple calls for abandoning digital rights software

In Thoughts on Music, an open letter on www.apple.com, Steve Jobs urged record labels to open the digital rights management system that protects MP3s against ...

Postal Service seeks Bank of America NSA

nt size="2 The U.S. Postal Service has filed a negotiated service agreement request for Bank of America with the Postal Regulatory Commission, the first NSA request ...

USPS attributes Q1 loss to reform

nt size="2 The U.S. Postal Service reported a fiscal year 2007 first-quarter loss of $2.7 billion due to the accelerated funding of retiree health benefits mandated ...

Vibe editor: Online is 'taking over'

nt size="2 NEW YORK - Vibe Magazine editor in chief Danyel Smith discussed the rapid changes in publishing at a keynote during the Direct Marketing Association's ...

FTC: Identity theft leads consumer complaints

nt size="2 For the seventh year in a row, identity theft tops the list of complaints that consumers filed with the Federal Trade Commission, accounting for ...

InfoUSA reorganizes company segments

nt size="2 Database services firm infoUSA Inc. reorganized its segments this year for operational and reporting purposes.

Security standard boosts consumer confidence

nt size="2 Data breaches are is on everyone's mind.

Nonprofits boost online donations

nt size="2 Online software provider Convio released its Online Marketing Nonprofit Benchmark Study in January, which found that online donation dollars are adding up, with a ...

Super Bowl ad scores are in

nt size="2 While many advertisers took steps to integrate offline and online marketing efforts for Super Bowl XLI, there were still a some missed opportunities, according ...

Online video viewers like shorter ads

nt size="2 A new survey from Advertising.com Inc. found that nearly 66 percent of respondents view streaming video content at least once a week. Forty-four percent ...

U.S. retailers boost Canadian sales via lookbook

nt size="2 U.S. retail partners of Canada Post's Borderfree service saw a 10 percent surge in holiday profits in Canada with nearly a 50 percent growth ...

Consumers prefer personalized direct mail

nt size="2 Sixty-one percent of consumers in a recent InfoTrends study stated a preference for direct mail, nearly triple the amount who preferred receiving ads via ...

How to launch a product with the Web

nt size="2 Throwing a banner ad up, buying keywords on a search engine and posting a press release to your Web site may be your first ...

Organic search traffic: Conversion, not position

nt size="2 Every day, millions of people type keywords into a search engine, follow a link and land on a marketer's Web site. Most people will ...

Closing the lid on the direct mail toolbox

nt size="2 I began this series by telling you that the best direct mail craftsmen always have a toolbox filled to the brim with techniques. Having ...

Call to Congress: Regulate with care

nt size="2 I would like to give some advice concerning the teleservices channel to the recently elected Congress. I hope our elected officials will take these ...

Artists draw excitement, sales for catalogs

nt size="2 Bricks-and-mortar retailers like HM have received lots of attention for inking deals with fashion designers to create exclusive, limited-edition lines for their stores. With ...

SEM spend hits $9.4B

nt size="2 Advertisers spent $9.4 billion on search engine marketing in 2006, further cementing the channel's position at the head of all online advertising.

Dial up the design when e-mailing to cell phones

nt size="2 E-mail and cell phones are two of the greatest inventions of the past quarter century. It makes sense that people want to marry the ...

World Vision stretches VDP to images, message

nt size="2 Kaye-Smith first experimented with variable data print four years ago when it added targeted messages and graphics to the financial statements it produces. But ...

Full-color digital print delivers strong ROI

nt size="2 Today's digital color presses produce print quality that's nearly indistinguishable from offset and that regularly contributes to better business results than traditional campaigns. Some ...

Report: VDP use keeps growing

One-quarter of catalog publishers have implemented some type of customization or variable data printing, according to a recent report from The Industry Measure, a division ...

AdECN Consortium forms in Britain

Ten online advertising networks based in Britain have formed The AdECN (UK) Consortium, one of the country's first online display advertising auction platforms.

Better prices beat ad campaigns

I read the article ( 'Whiteboard' shows what Brown can do, Jan. 15 DM News) about UPS spending another $35 million on advertising. We switched ...

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