Seeking to expand beyond branding and the Internet, Equifax Consumer Services has tapped Bennett Kuhn Varner Inc., Atlanta, to handle its $11 million account for ...
ZenithOptimedia Direct has formed a strategic alliance with Teleperformance Interactive to launch ZOD Telemedia, an offering that treats telemarketing as a media source.
Multichannel retail is the topic of DM News' latest Essential Guide, enclosed with this week's issue. This publication has long covered retail, particularly catalogs, e-commerce, ...
NEW YORK - The Direct Marketing Association thinks the recently signed postal reform law lets the U.S. Postal Service charge different rates in the summer and, potentially, ...
Bravo tapped mobile content services firm Motricity to power the interactive mobile platform for its newest reality series, Top Design, a behind-the-scenes look at the ...
In Thoughts on Music, an open letter on www.apple.com, Steve Jobs urged record labels to open the digital rights management system that protects MP3s against ...
nt size="2 The U.S. Postal Service has filed a negotiated service agreement request for Bank of America with the Postal Regulatory Commission, the first NSA request ...
nt size="2 The U.S. Postal Service reported a fiscal year 2007 first-quarter loss of $2.7 billion due to the accelerated funding of retiree health benefits mandated ...
nt size="2 NEW YORK - Vibe Magazine editor in chief Danyel Smith discussed the rapid changes in publishing at a keynote during the Direct Marketing Association's ...
nt size="2 For the seventh year in a row, identity theft tops the list of complaints that consumers filed with the Federal Trade Commission, accounting for ...
nt size="2 Database services firm infoUSA Inc. reorganized its segments this year for operational and reporting purposes.
nt size="2 Data breaches are is on everyone's mind.
nt size="2 Online software provider Convio released its Online Marketing Nonprofit Benchmark Study in January, which found that online donation dollars are adding up, with a ...
nt size="2 While many advertisers took steps to integrate offline and online marketing efforts for Super Bowl XLI, there were still a some missed opportunities, according ...
nt size="2 A new survey from Advertising.com Inc. found that nearly 66 percent of respondents view streaming video content at least once a week. Forty-four percent ...
nt size="2 U.S. retail partners of Canada Post's Borderfree service saw a 10 percent surge in holiday profits in Canada with nearly a 50 percent growth ...
nt size="2 Sixty-one percent of consumers in a recent InfoTrends study stated a preference for direct mail, nearly triple the amount who preferred receiving ads via ...
nt size="2 Throwing a banner ad up, buying keywords on a search engine and posting a press release to your Web site may be your first ...
nt size="2 Every day, millions of people type keywords into a search engine, follow a link and land on a marketer's Web site. Most people will ...
nt size="2 I began this series by telling you that the best direct mail craftsmen always have a toolbox filled to the brim with techniques. Having ...
nt size="2 I would like to give some advice concerning the teleservices channel to the recently elected Congress. I hope our elected officials will take these ...
nt size="2 Bricks-and-mortar retailers like HM have received lots of attention for inking deals with fashion designers to create exclusive, limited-edition lines for their stores. With ...
nt size="2 Advertisers spent $9.4 billion on search engine marketing in 2006, further cementing the channel's position at the head of all online advertising.
nt size="2 E-mail and cell phones are two of the greatest inventions of the past quarter century. It makes sense that people want to marry the ...
nt size="2 Kaye-Smith first experimented with variable data print four years ago when it added targeted messages and graphics to the financial statements it produces. But ...
nt size="2 Today's digital color presses produce print quality that's nearly indistinguishable from offset and that regularly contributes to better business results than traditional campaigns. Some ...
One-quarter of catalog publishers have implemented some type of customization or variable data printing, according to a recent report from The Industry Measure, a division ...
Ten online advertising networks based in Britain have formed The AdECN (UK) Consortium, one of the country's first online display advertising auction platforms.
I read the article ( 'Whiteboard' shows what Brown can do, Jan. 15 DM News) about UPS spending another $35 million on advertising. We switched ...
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
