February 2008 30 6 Issue of Direct Marketing News

February 2008 30 6 Issue of Direct Marketing News

Duly Noted

Mobile Chat

The Federal Trade Commission will host a two-day Town Hall meeting to explore the evolving mobile commerce marketplace and its implications for consumer protection policy. ...

Costly diet pill e-mail

E-mail marketer Sili Neutraceuticals was fined more than$2.5 million by Federal district court of Northern Illinois for violating the Can-Spam Act by sending e-mails that ...

Sites on postal

The Internet Corporation for Assigned Names and Numbers said it may approve dot-post Internet addresses for postal agencies as early as this month. The initiative ...

CA lawmakers bullish on privacy

SB 364, passed by the California Senate last week, requires that consumers receive a clear, informative notification letter when personal data kept by a business ...

Spotlight

Spotlight: a conversation with Michael Ross, director of marketing, Sweetwater Sound Inc.

Michael Ross discusses Sweetwater Sound's customer acquisition and retention methods.

Op-Ed

Collaborating across channels

Being a holistic practitioner is a state of mind. It's a way of thinking, behaving and reacting. It is the innate ability to wear many ...

Leveraging Web 2.0 for marketing

While online marketers have mas­tered traditional Web marketing techniques such as e-mail, search engine keywords and display advertising, Web 2.0 and its underlying technologies now ...

Gloves Off

GLOVES OFF: Focus spend on retention or acquisition?

CONTENDERS: Donovan Neale-May - Founder and executive director, CMO Council; president, Neale-May & Partners and Tom Cates, President and founder, The Brookeside Group, discuss best ...

Main Feature

Team players

An electronics retailer uses e-mail to get close to customers with a brand-building fantasy football campaign.

Vertical Feature

Boost beauty sales

Products that make people look and feel beautiful are always in demand. But to stand out, marketers can't just rely on a pretty campaign.

The Work

Creative campaigns from P&G, AdReady, SendTec

Prilosec OTC uses NFL and social media for promotion; Bob Bridge Toyota car dealership in Seattle drives ad costs; Shark Euro-Pro uses DRTV and SEM ...

Nailed It

NAILED IT: DMNews spends a few minutes with Patrick Howard, director of marketing for CheckFree

Patrick Howard discusses a recent e-bill adoption campaign that CheckFree worked on with utility servicing company Con Edison.

People News

PEOPLENEWS: New hires and career moves in the DM industry

PeopleNews: Chris Petite, Jim Davis, Chris Harrison, Purandar Das, Chatty Teirstein, Heather Dougherty, Neal Bangerter, Michael L. Miller and Bob Priest-Heck

How can small suburban agencies attract top talent from their larger urban counterparts?

The challenge of smaller suburban companies is to turn the perceived negatives of working off the main drag, so to speak, into positives in order ...

Analysis

The impact of 'Yahoosoft' on online ads

While the industry waits to see if Microsoft will acquire Yahoo based on its $44.6 billion bid, analysts are specu­lating about what the deal would ...

News Articles

Hawaiian Airlines chooses Vesdia for loyalty boost

Hawaiian Airlines has debuted a revamped Hawaiian Miles frequent flyer program this week, through a partner­ship with Vesdia Corp. Under the multiyear agreement, Ves­dia is ...

New marketing director, marketing direction for The Week

The Week will roll out new advertis­ing and marketing initiatives this year under its newly appointed marketing director, Danielle Yuen. Yuen joined The Week from ...

Mint.com looking for videos

Mint.com, an online financial ser­vices tool, has debuted its first market­ing campaign with a user-generated video and story sweepstakes, in a move to get the ...

Newgistics buy enhances shipping ability

Newgistics Inc. has acquired Cor­nerstone Shipping Services in a bid to extend its shipping and shipping logis­tics capabilities. Newgistics uses a logistics- and data-based method ...

Google expects political search spend to increase

Google has seen an "explosion" in search and online political advertising since the Iowa Caucus, according to Peter Greenberger, team manager of elections and issue ...

Horvath takes global CEO position at Rapp

Rapp Collins Worldwide is experiencing some changes at the top. Last week, Bob Horvath was promoted from CEO of North American operation to its global ...

New Virgin ads highlight mood

In a move to promote its expansion to multiple destinations in the US, a new nationwide Virgin America marketing campaign likens its flight experience to ...

DM may address retail woes

The direct marketing industry is poised to be on the receiving end of a shift of marketing dollars away from big-budget national brand cam­paigns to ...

IAB's new best practices stirs the industry

The Interactive Ad­vertising Bureau's most recent effort to forge an industry-led position on consumer privacy and trust is not enough, accord­ing to the Online Lead ...

New Briefs

Burst Media launches CDKitchen

Burst Media has launched a CDKitchen Cooking Network, which provides ad sup­port for Burst Network's premier food site CDKitchen.com and more than 20 other food-related ...

AOL and Zed team up

AOL and Zed, a mobile value-added player, have announced a partnership to promote their mobile products on their respective European and US mobile and Internet ...

WSJ launces mobile site

The Wall Street Journal launched a mobile application for Windows Mobile phone users to access WSJ.com, Market­Watch.com and Barrons.com. Created through a partnership with Action ...

MeritDirect partners with Genalytics

MeritDirect has partnered with data services provider Genalytics to provide its customers with predictive modeling tools for their direct marketing campaigns.

Batanga buys ad network HispanoClick

Hispanic-focused content provider Batanga purchased online ad network HispanoClick, which claims to have a monthly reach of 5.6 million unique Latino users, last week. Terms ...

Art Technology Group acquires CleverSet

Art Technology Group Inc. has completed its acquisition of CleverSet in a $9 million cash transaction. CleverSet's automated personalization engines for e-commerce clients are expected ...

Intellisphere completes acquisition of Ascend Health

Medical online newsletter outlet Intellisphere has acquired the Princeton, NJ-based division of Ascend Health. Financial terms of the deal were not disclosed. Titles acquired include ...

OmniMedicalSearch.com launches medical search engine

OmniMedicalSearch.com has launched a health and medical forum search engine across more than 120 different online forums. The health and medical forum search engine was ...

BrandNew

Laughter and Taxes

In a campaign aimed at adding levity to paying the bills, Intuit is running a sweepstakes that invites aspiring comics to submit stand-up videos for ...

Optimized

New technology increases wireless payment abilities

The US has traditionally lagged behind Asia and Europe when it comes to mobile payment and banking. How­ever, with more handheld devices being equipped with ...

Data Bank

The week in stats

Direct mail spending to reach $65B next year; ad networks lead digital transactions.

Technique

National vs. local search: Pros & cons

Should your company invest its marketing dollars in a national search campaign, or is it more beneficial to go local? Four experts consider the options ...

ToolBox

ToolBox: Tips on Multichannel Retail, B-to-B and Web 2.0

Industry experts discuss Internet coupons, the role webcasts can play in a marketing strategy, and harnessing the power fo Web 2.0.

Third Screen

Chicago-based art museum calls out to lovers

The Museum of Contemporary Art in Chicago is working with mobile services firm Cellit Mobile Marketing to call patrons into special events in the museum. ...

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