The Federal Trade Commission will host a two-day Town Hall meeting to explore the evolving mobile commerce marketplace and its implications for consumer protection policy. ...
E-mail marketer Sili Neutraceuticals was fined more than$2.5 million by Federal district court of Northern Illinois for violating the Can-Spam Act by sending e-mails that ...
The Internet Corporation for Assigned Names and Numbers said it may approve dot-post Internet addresses for postal agencies as early as this month. The initiative ...
SB 364, passed by the California Senate last week, requires that consumers receive a clear, informative notification letter when personal data kept by a business ...
Michael Ross discusses Sweetwater Sound's customer acquisition and retention methods.
Being a holistic practitioner is a state of mind. It's a way of thinking, behaving and reacting. It is the innate ability to wear many ...
While online marketers have mastered traditional Web marketing techniques such as e-mail, search engine keywords and display advertising, Web 2.0 and its underlying technologies now ...
CONTENDERS: Donovan Neale-May - Founder and executive director, CMO Council; president, Neale-May & Partners and Tom Cates, President and founder, The Brookeside Group, discuss best ...
An electronics retailer uses e-mail to get close to customers with a brand-building fantasy football campaign.
Products that make people look and feel beautiful are always in demand. But to stand out, marketers can't just rely on a pretty campaign.
Prilosec OTC uses NFL and social media for promotion; Bob Bridge Toyota car dealership in Seattle drives ad costs; Shark Euro-Pro uses DRTV and SEM ...
Patrick Howard discusses a recent e-bill adoption campaign that CheckFree worked on with utility servicing company Con Edison.
PeopleNews: Chris Petite, Jim Davis, Chris Harrison, Purandar Das, Chatty Teirstein, Heather Dougherty, Neal Bangerter, Michael L. Miller and Bob Priest-Heck
The challenge of smaller suburban companies is to turn the perceived negatives of working off the main drag, so to speak, into positives in order ...
While the industry waits to see if Microsoft will acquire Yahoo based on its $44.6 billion bid, analysts are speculating about what the deal would ...
Hawaiian Airlines has debuted a revamped Hawaiian Miles frequent flyer program this week, through a partnership with Vesdia Corp. Under the multiyear agreement, Vesdia is ...
The Week will roll out new advertising and marketing initiatives this year under its newly appointed marketing director, Danielle Yuen. Yuen joined The Week from ...
Mint.com, an online financial services tool, has debuted its first marketing campaign with a user-generated video and story sweepstakes, in a move to get the ...
Newgistics Inc. has acquired Cornerstone Shipping Services in a bid to extend its shipping and shipping logistics capabilities. Newgistics uses a logistics- and data-based method ...
Google has seen an "explosion" in search and online political advertising since the Iowa Caucus, according to Peter Greenberger, team manager of elections and issue ...
Rapp Collins Worldwide is experiencing some changes at the top. Last week, Bob Horvath was promoted from CEO of North American operation to its global ...
In a move to promote its expansion to multiple destinations in the US, a new nationwide Virgin America marketing campaign likens its flight experience to ...
The direct marketing industry is poised to be on the receiving end of a shift of marketing dollars away from big-budget national brand campaigns to ...
The Interactive Advertising Bureau's most recent effort to forge an industry-led position on consumer privacy and trust is not enough, according to the Online Lead ...
Burst Media has launched a CDKitchen Cooking Network, which provides ad support for Burst Network's premier food site CDKitchen.com and more than 20 other food-related ...
AOL and Zed, a mobile value-added player, have announced a partnership to promote their mobile products on their respective European and US mobile and Internet ...
The Wall Street Journal launched a mobile application for Windows Mobile phone users to access WSJ.com, MarketWatch.com and Barrons.com. Created through a partnership with Action ...
MeritDirect has partnered with data services provider Genalytics to provide its customers with predictive modeling tools for their direct marketing campaigns.
Hispanic-focused content provider Batanga purchased online ad network HispanoClick, which claims to have a monthly reach of 5.6 million unique Latino users, last week. Terms ...
Art Technology Group Inc. has completed its acquisition of CleverSet in a $9 million cash transaction. CleverSet's automated personalization engines for e-commerce clients are expected ...
Medical online newsletter outlet Intellisphere has acquired the Princeton, NJ-based division of Ascend Health. Financial terms of the deal were not disclosed. Titles acquired include ...
OmniMedicalSearch.com has launched a health and medical forum search engine across more than 120 different online forums. The health and medical forum search engine was ...
In a campaign aimed at adding levity to paying the bills, Intuit is running a sweepstakes that invites aspiring comics to submit stand-up videos for ...
The US has traditionally lagged behind Asia and Europe when it comes to mobile payment and banking. However, with more handheld devices being equipped with ...
Direct mail spending to reach $65B next year; ad networks lead digital transactions.
Should your company invest its marketing dollars in a national search campaign, or is it more beneficial to go local? Four experts consider the options ...
Industry experts discuss Internet coupons, the role webcasts can play in a marketing strategy, and harnessing the power fo Web 2.0.
The Museum of Contemporary Art in Chicago is working with mobile services firm Cellit Mobile Marketing to call patrons into special events in the museum. ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
