Should newspapers be bailed out? Maybe. Each day brings new reports of newspaper layoffs, sales, bankruptcy filings, cutbacks in production or home delivery and moves ...
According to a recent Gartner report, global mobile advertising is expected to surpass $2.7 billion in 2008, and will exceed $12 billion by 2011. These ...
Recently, Google backed away from a shared advertising agreement with Yahoo, which itselfis eyed by Microsoft. Our experts debate how consolidating engines affects search marketing
Chadwick's meets its catalog mailing challenges by focusing squarely on selections and segmentation
Experts say marketers of financial services and products must work hard to regain the confidence of small business owners
Alan Feldenkris, CEO of Brand New World, discusses a viral migraine awareness campaign he did for Johnson & Johnson.
To get the best new employees, I recommend a pretty lengthy interview process involving a portfolio review with art and creative directors. Don't just be ...
Love 'em or hate 'em, you have to admire the sheer tenacity of the big, six- by 11-inch Comcast postcard. The offers may change but ...
Eastman Kodak Company will focus its investments in 2009 on core digital printing technologies such as consumer inkjet and the recently announced commercial Stream print ...
Outdoor Life, Bonnier Corp.'s hunting and fishing title, has redesigned its print and Web properties to improve audience engagement.
From iVillage to Jezebel to WoWoWoW, sites catering to women are picking up speed with a powerful demographic segment that can't seem to get enough ...
Mobile was an especially hot topic at last week's AlwaysOn OnMedia New York show, which brought industry leaders from the mobile, ad networks and agency ...
Outdoor food manufacturer Trail Foods has launched a new e-commerce Web site and a new social media campaign. The new e-commerce site, which was designed ...
Two breakfast classics, Pop-Tarts and Cream of Wheat, are each getting makeovers. Kellogg's has kicked off a new CRM and loyalty program, called "Sprinklings," for ...
The call for Congress to help the US Postal Service address its ballooning deficit by allowing it to pay its share of retiree health benefits ...
1-800-Flowers.com is integrating the e-commerce operations for its 14 brands, which had operated as siloed systems, on one platform from IBM WebSphere Commerce, with an ...
The job search category was the fastest growing content site category for Americans in 2008, and employment marketers are boosting their efforts to reach the ...
UPS, the world's largest shipping carrier, is engaging in a five-month pilot program with the US Postal Service on returns for Internet retail purchases. UPS ...
The American Egg Board has unveiled its "Incredible people" integrated campaign in support of the health benefits of the egg. The campaign, created by Grey ...
Ad networks can be baffling, even to experienced marketers. Four industry experts clear things up by sharing the best strategies marketers can use to take ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
