February 2009 31 6 Issue of Direct Marketing News

February 2009 31 6 Issue of Direct Marketing News

Editorial

Should newspapers be bailed out?

Should newspapers be bailed out? Maybe. Each day brings new reports of newspaper layoffs, sales, bankruptcy filings, cutbacks in production or home delivery and moves ...

Op-Ed

Relevance central to '09 mobile plans

According to a recent Gartner report, global mobile advertising is expected to surpass $2.7 billion in 2008, and will exceed $12 billion by 2011. These ...

Gloves Off

How would consolidation affect search?

Recently, Google backed away from a shared advertising agreement with Yahoo, which itselfis eyed by Microsoft. Our experts debate how consolidating engines affects search marketing

Main Feature

Right lists offer a lift

Chadwick's meets its catalog mailing challenges by focusing squarely on selections and segmentation

Vertical Feature

Financial services marketers must restore trust

Experts say marketers of financial services and products must work hard to regain the confidence of small business owners

Nailed It

DMNews talks with Brand New World CEO Alan Feldenkris

Alan Feldenkris, CEO of Brand New World, discusses a viral migraine awareness campaign he did for Johnson & Johnson.

People News

How can marketers find new talent that will bring fresh and innovative ideas to the company?

To get the best new employees, I recommend a pretty lengthy interview process involving a portfolio review with art and creative directors. Don't just be ...

Direct Choice

Comcast's postcards grab attention, but suffer from some creative issues

Love 'em or hate 'em, you have to admire the sheer tenacity of the big, six- by 11-inch Comcast postcard. The offers may change but ...

News Articles

Kodak to focus on digital in 2009

Eastman Kodak Company will focus its investments in 2009 on core digital printing technologies such as consumer inkjet and the recently announced commercial Stream print ...

Readers' wants lead to Bonnier revamp

Outdoor Life, Bonnier Corp.'s hunting and fishing title, has redesigned its print and Web properties to improve audience engagement.

Web publishers see a burgeoning opportunity in womens' content

From iVillage to Jezebel to WoWoWoW, sites catering to women are picking up speed with a powerful demographic segment that can't seem to get enough ...

AlwaysOn OnMedia New York attendees see mobile rising

Mobile was an especially hot topic at last week's AlwaysOn OnMedia New York show, which brought industry leaders from the mobile, ad networks and agency ...

Trail Foods' new e-commerce site ties in to social campaign

Outdoor food manufacturer Trail Foods has launched a new e-commerce Web site and a new social media campaign. The new e-commerce site, which was designed ...

New looks for breakfast brands

Two breakfast classics, Pop-Tarts and Cream of Wheat, are each getting makeovers. Kellogg's has kicked off a new CRM and loyalty program, called "Sprinklings," for ...

Benefit reform may help solve USPS' woes

The call for Congress to help the US Postal Service address its bal­looning deficit by allowing it to pay its share of retiree health benefits ...

Multichannel sellers invest in e-commerce

1-800-Flowers.com is integrating the e-commerce operations for its 14 brands, which had operated as siloed systems, on one platform from IBM WebSphere Commerce, with an ...

Economy spurs job site growth

The job search category was the fastest growing content site category for Americans in 2008, and employment marketers are boosting their efforts to reach the ...

UPS testing return program with USPS

UPS, the world's largest shipping carrier, is engaging in a five-month pilot program with the US Postal Service on returns for Internet retail purchases. UPS ...

BrandNew

Egg Board hatching pride with integrated campaign

The American Egg Board has unveiled its "Incredible people" integrated campaign in support of the health benefits of the egg. The campaign, created by Grey ...

Technique

Take the mystery out of ad networks

Ad networks can be baffling, even to experienced marketers. Four industry experts clear things up by sharing the best strategies marketers can use to take ...

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