February 2008 30 5 Issue of Direct Marketing News

February 2008 30 5 Issue of Direct Marketing News

Duly Noted

Blitz on anti-spammers

Dave Linhardt, CEO of e-mail marketing firm E360 Insight, filed a third round of charges at some anti-spammers on discussion group Nanae.

Automatic penalty

The Federal Trade Commission has proposed a settlement with California-based Voice-Mail Broad­casting Corp. and its owner Jesse Crowe over alleged abuse of the Telemarketing Sales ...

Spotlight

Spotlight: Jean-Philippe Maheu, chief digital officer, Ogilvy North America

DMNews talks with Jean-Philippe Maheu about the effect of digital marketing on the industry and consumers.

Op-Ed

Traditional ads are alive and well

Some marketing pundits have been predicting the death of advertising as we know it. The gist of their arguments is that the advertising industry is ...

Tough times won't slow digital DM

Recent financial news and the actions taken by our government to stimulate the economy have created many discussions on how the marketing industry will be ...

Gloves Off

GLOVES OFF: Do PCI standards alone protect data?

Robert Russo, General manager at PCI Security Standards Council, and David Taylor, President of PCI Alliance discuss consumer data protection.

Main Feature

Word of mouth

Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI.

Vertical Feature

Ready, set, launch

The debut of a new technology product requires marketers to navigate a tricky balance between building buzz and offering functional information.

The Work

THE WORK: Creative campaigns from Praxis, Regent University and Miva Direct

Record album covers a hit for clinical firm Praxis; Regent University online school earns high marks; Miva Direct shows Alot.com that toolbar is no turkey.

Nailed It

NAILED IT: DMNews spends a few minutes with Eric Myers, director of Internet marketing, Quest Software

Q: How did Quest Software promote its first virtual industry event in Unisfair?A: We began two months in advance with e-mail blasts and on-site adver­tising. ...

People News

EXPERT ADVICE: What are companies looking for when hiring senior executives?

There are four main areas on which companies focus when hiring high-level executives. The first is drive. This is the never-ending energy that an individual ...

PEOPLENEWS: New hires and career moves in the DM industry

New hires and career moves in the DM industry.

Direct Choice

DIRECT CHOICE: Infiniti catches buyers' eyes with personalized continuity mailer

The lease on my Infiniti is set to expire this year, so I'll be in car shopping mode before long. Rather than notify me of ...

News Articles

As income slows, Harte-Hanks turns to digital growth

Harte-Hanks Inc. has acquired UK-based digital marketing agency Mason Zimbler Ltd. Mason Zimbler provides technology companies with a full range of integrated digital marketing services, ...

Mountain Dew launches next Dewmocracy phase

Leveraging the election spirit, PepsiCo's Mountain Dew brand has launched the second phase of its Dewmocracy campaign, in which consumers are called to vote on ...

Money Mailer launches Web sweepstakes

Money Mailer has launched an online sweepstakes program available at the local, regional and national levels that allows advertisers to combine direct mail campaigns with ...

MTAC concerns include USPS drop

While the US Postal Service re­vealed a 3% drop in mail volume for the first quarter of fiscal year 2008, is­sues of improved efficiency took ...

OgilvyOne chosen by Sears to be its DM, CRM agency

Sears Holdings Corp. has handed OgilvyOne a tall order, naming the firm its direct marketing and CRM agency of record for both the Sears and ...

Retailers beset by cutbacks

Since the new year rang in just five weeks ago, a parade of multichannel merchants have announced staff reductions, catalog and store closings and other ...

Will 2008 see an M&A bust or boom?

David Williams, president and CEO of Merkle (l) says that the economy will lead to falling M&A activity during the remainder of the year, while ...

New Briefs

The Wall Street Journal and Microsoft partner on contextual advertising services

The Wall Street Journal's paid search and contextual advertising services will be provided by Microsoft Corp. through a new partnership.

Alan Kessler elected chairman of USPS board of govenors

The US Postal Service's board of governors elected Alan Kessler as its new chairman, replacing James Miller III; and Carolyn Lewis Gallagher as its new ...

5th Finger opens US offices

Australian mobile marketing firm 5th Finger has launched in the US with offices in San Francisco and New York. The company has established relationships in ...

BrandNew

Show love for Dove

Mars Snackfood US has launched an online sweepstakes for its Dove chocolate brand, which offers consumers the chance to win a $21,000 Kwiat diamond necklace. ...

Optimized

A narrow view and widgets work for social networks

Last month, AmericaSkiing.com, a Web site for skiing and snowboard­ing enthusiasts, announced a new social networking site designed exclusively for the skiing and snowboarding industry. ...

Technique

Engage readers with special events

Whether it's a spectacular party or a unique program, events can serve as a subscriber-building boon for publications. Four experts share their secrets on making ...

ToolBox

ToolBox: Web copy tips, customer e-mail validation and using whitepapers for lead generation

Industry experts discuss the importance of having correct e-mail addresses, how to develop effective Web copy, and how whitepapers can help generate leads.

Third Screen

Third Screen: Soulja Boy on first mobile promotion for Interscope

Interscope Geffen A&M Re­cords, in an effort to generate awareness of the music brand and promote its re­cording artists, has launched a mobile marketing campaign ...

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