Atomic Direct's CEO discusses the Snuggie and why 2009 could be a good year for DRTV
Last week, I left behind New York's cold weather to enjoy the tropical temperatures of an island off the coast of Central America. While I ...
All marketing campaigns are planned, or at least should be, with a clear goal in mind. Whether that goal is to increase brand recognition, boost ...
Unless you're in a wonderful, utopian micro-economy that is recession-proof, your business is probably down from where you would like it to be. The range ...
Loyalty programs can reward loyal customers and aid retention — important in this global economic recession. But should every customer be an equal member? Our ...
Boosting loyalty efforts is essential for companies who do most of their sales during the holidays.
With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers.
Social networking is one of the fastest growing segments of the Web. If you are looking to hire, it is a tool that can provide ...
This piece of e-mail creative from the National Football League seemed to scream, "Hello! Hello! Can you hear me?" It practically jumped out of my ...
This piece of e-mail creative from the National Football League seemed to scream, "Hello! Hello! Can you hear me?" It practically jumped out of my ...
Budget deficits could force the US Postal Service to eliminate one extra delivery day, Postmaster General John E. Potter told Congress today.
Harte-Hanks Inc. reported a drop in total fourth quarter revenues to $269.6 million from $303 million last year, prompting the company to take steps to ...
Sony has expanded its corporate blog to debut a new social networking platform for customers looking to connect around its products. The social network comes ...
Direct marketers are expecting more layoffs, hiring freezes and cutbacks in hiring until at least spring, according to the first 2009 Employment Outlook Report, which ...
For the first time since it was founded more than 30 years ago, The National Advertising Review Council (NARC) recently expanded its board by adding ...
A shortlist of winners for the John Caples International Awards' Courageous Client Award was released this week. It highlights work by US-based The Factory Interactive, ...
A new advergaming and text messaging campaign by Church's Chicken targets the urban youth market. The fast food franchise has partnered with Namco Bandai Games ...
There's no question that insert media can be a cost-effective, potentially lucrative marketing channel. But to see success, testing different programs is essential. Four industry ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
