February 2009 31 5 Issue of Direct Marketing News

February 2009 31 5 Issue of Direct Marketing News

This Is How We Do It

A comfortable source of ROI

Atomic Direct's CEO discusses the Snuggie and why 2009 could be a good year for DRTV

Editorial

Roots of DM know no bounds

Last week, I left behind New York's cold weather to enjoy the tropical temperatures of an island off the coast of Central America. While I ...

Op-Ed

Make your goals clear for best creative

All marketing campaigns are planned, or at least should be, with a clear goal in mind. Whether that goal is to increase brand recognition, boost ...

Think 'C-commerce' in tough times

Unless you're in a wonderful, utopian micro-economy that is recession-proof, your business is probably down from where you would like it to be. The range ...

Gloves Off

Should loyalty programs be exclusive?

Loyalty programs can reward loyal customers and aid retention — important in this global economic recession. But should every customer be an equal member? Our ...

Main Feature

CRM pays off all year

Boosting loyalty efforts is essential for companies who do most of their sales during the holidays.

Vertical Feature

Mailing out vacations

With marketing budgets dwindling, the direct mail channel is still a valuable opportunity for travel and tourism marketers.

People News

What are the benefits and drawbacks of using social networking when considering a candidate?

Social networking is one of the fast­est growing segments of the Web. If you are looking to hire, it is a tool that can provide ...

Direct Choice

NFL e-mail comes off like scene from "Attack of the Giant 'Click Here' Button"

This piece of e-mail creative from the National Football League seemed to scream, "Hello! Hello! Can you hear me?" It practically jumped out of my ...

NFL e-mail comes off like scene from"Attack of the Giant 'Click Here' Button"

This piece of e-mail creative from the National Football League seemed to scream, "Hello! Hello! Can you hear me?" It practically jumped out of my ...

News Articles

Proposed cut in mail service stirs debate

Budget deficits could force the US Postal Service to eliminate one extra delivery day, Postmaster General John E. Potter told Congress today.

Cuts run deeper at Harte-Hanks

Harte-Hanks Inc. reported a drop in total fourth quarter revenues to $269.6 million from $303 million last year, prompting the company to take steps to ...

Sony joins with Awareness for new social network effort

Sony has expanded its corporate blog to debut a new social networking platform for customers looking to connect around its products. The social network comes ...

DM hiring softens in early 2009

Direct marketers are expecting more layoffs, hiring freezes and cutbacks in hiring until at least spring, according to the first 2009 Employment Outlook Report, which ...

NARC board expands, adding voices for direct

For the first time since it was founded more than 30 years ago, The National Advertising Review Council (NARC) recently expanded its board by adding ...

Caples showcases gutsy campaigns

A shortlist of winners for the John Caples International Awards' Courageous Client Award was released this week. It highlights work by US-based The Factory Interactive, ...

BrandNew

Samurai is no chicken

A new advergaming and text messaging campaign by Church's Chicken targets the urban youth market. The fast food franchise has partnered with Namco Bandai Games ...

Technique

Test your way to insert media success

There's no question that insert media can be a cost-effective, potentially lucrative marketing channel. But to see success, testing different programs is essential. Four industry ...

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