February 2015 Issue of Direct Marketing News

February 2015 Issue of Direct Marketing News

• Cover Story: The Datafication of Marketing • Analysis: 4 Reasons Marketers Need to Master Mobile • CMO Confidential: A Chat With Camelbak CMO Chris Strain • Case Study: Is it Game Over or Game-On for GameStop? • Success Secrets: Don't Bore Your Customers With Content • Best Case: A Prescription for Attracting Millennials • Marketing Challenge: Good Marketer, Bad Attitude • + more...

Best Case

Content Opens the Door to Opportunity

Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.

Hyatt Regency Maui Says 'I Do' to Social Marketing

The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.

Charlotte Russe Aims to Turn Pictures Into Profits

The retailer's Like2Buy page guides Instagram followers from snap to shop.

A Prescription for Attracting Millennials

When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct ...

CMO Confidential

The CMO Who Thinks Less Marketing Is Better

Chris Strain shares how his team listens and responds to the consumers, military personnel, and music festival attendees who can't sate their thirst for CamelBak ...

Marketing Challenge

Marketing Challenge: Good Marketer, Bad Attitude

Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's ...

Perception Can Change a Brand's Reality: Answers

Perception can change a brand's reality. See how our readers would tackle this thorny situation.

Case Study

Is It Game Over or Game-On for GameStop?

The ever-evolving industry may force the video game retailer to hit the reset button on its business model.


Email Marketing in 2015: What's In and What's Out

Hashtags and predictive analytics are hot; static emails and staid subject lines are not.

4 List-Building Myths Debunked

Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.

Will Direct Mail Morph Into the Internet of Postal Things?

"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.

4 Reasons Marketers Need to Master Mobile

Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the ...


Feelin' the Love [Infographic]

CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste ...

Fast Facts

Fast Facts: February 2015

Some quick info to keep you up-to-date, including the percentage of U.S. smartphone owners who use apps to shop at least once a month.

Marketing Chatter

Marketing Chatter: February 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.


Delivered: Real Estate

What's in our mailbox this month: mailers from real estate agents. Some of these should be in foreclosure.


Marketing Is in High-Growth Mode

Last year direct mail spending grew 2.7%—due in large part to increases in mailing and production costs.

Main Feature

The Datafication of Marketing

Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed ...


Don't Bore Your Customers With Content

Whether your product is sexy or practical, your content can be engaging and profitable. Here's how.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

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