February 2015 Issue of Direct Marketing News
• Cover Story: The Datafication of Marketing • Analysis: 4 Reasons Marketers Need to Master Mobile • CMO Confidential: A Chat With Camelbak CMO Chris Strain • Case Study: Is it Game Over or Game-On for GameStop? • Success Secrets: Don't Bore Your Customers With Content • Best Case: A Prescription for Attracting Millennials • Marketing Challenge: Good Marketer, Bad Attitude • + more...
Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.
The retailer's Like2Buy page guides Instagram followers from snap to shop.
When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct ...
Chris Strain shares how his team listens and responds to the consumers, military personnel, and music festival attendees who can't sate their thirst for CamelBak ...
Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's ...
Perception can change a brand's reality. See how our readers would tackle this thorny situation.
The ever-evolving industry may force the video game retailer to hit the reset button on its business model.
Hashtags and predictive analytics are hot; static emails and staid subject lines are not.
Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.
"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the ...
CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste ...
Some quick info to keep you up-to-date, including the percentage of U.S. smartphone owners who use apps to shop at least once a month.
See what our tweeps have been getting up to this month. Follow us @dmnews.
What's in our mailbox this month: mailers from real estate agents. Some of these should be in foreclosure.
Last year direct mail spending grew 2.7%—due in large part to increases in mailing and production costs.
Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed ...
Whether your product is sexy or practical, your content can be engaging and profitable. Here's how.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
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