February 2015 Issue of Direct Marketing News

February 2015 Issue of Direct Marketing News

• Cover Story: The Datafication of Marketing • Analysis: 4 Reasons Marketers Need to Master Mobile • CMO Confidential: A Chat With Camelbak CMO Chris Strain • Case Study: Is it Game Over or Game-On for GameStop? • Success Secrets: Don't Bore Your Customers With Content • Best Case: A Prescription for Attracting Millennials • Marketing Challenge: Good Marketer, Bad Attitude • + more...

Best Case

Content Opens the Door to Opportunity

Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.

Hyatt Regency Maui Says 'I Do' to Social Marketing

The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.

Charlotte Russe Aims to Turn Pictures Into Profits

The retailer's Like2Buy page guides Instagram followers from snap to shop.

A Prescription for Attracting Millennials

When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct ...

CMO Confidential

The CMO Who Thinks Less Marketing Is Better

Chris Strain shares how his team listens and responds to the consumers, military personnel, and music festival attendees who can't sate their thirst for CamelBak ...

Marketing Challenge

Marketing Challenge: Good Marketer, Bad Attitude

Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's ...

Perception Can Change a Brand's Reality: Answers

Perception can change a brand's reality. See how our readers would tackle this thorny situation.

Case Study

Is It Game Over or Game-On for GameStop?

The ever-evolving industry may force the video game retailer to hit the reset button on its business model.

Next

Email Marketing in 2015: What's In and What's Out

Hashtags and predictive analytics are hot; static emails and staid subject lines are not.

4 List-Building Myths Debunked

Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.

Will Direct Mail Morph Into the Internet of Postal Things?

"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.

4 Reasons Marketers Need to Master Mobile

Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the ...

Infographic

Feelin' the Love [Infographic]

CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste ...

Fast Facts

Fast Facts: February 2015

Some quick info to keep you up-to-date, including the percentage of U.S. smartphone owners who use apps to shop at least once a month.

Marketing Chatter

Marketing Chatter: February 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.

Delivered

Delivered: Real Estate

What's in our mailbox this month: mailers from real estate agents. Some of these should be in foreclosure.

Editorial

Marketing Is in High-Growth Mode

Last year direct mail spending grew 2.7%—due in large part to increases in mailing and production costs.

Main Feature

The Datafication of Marketing

Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed ...

Features

Don't Bore Your Customers With Content

Whether your product is sexy or practical, your content can be engaging and profitable. Here's how.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above