• Defining Draft: Howard Draft’s swift rise marked by agility • Deal-driven shopping • Integrated campaigns lead insurance sector
The relaunch of Bloomberg Businessweek last April followed a large e-mail survey sent to subscribers designed to get a sense of what they'd like to ...
Marketing supports two primary business objectives: business getting and business keeping. Fortunately for marketing professionals, e-mail has firmly established itself as the most cost-effective tool ...
The football organization's database included a handful of different marketing lists from various sources including ticket sales, merchandise sales, season ticket programs and youth programs.
Marketers are beginning to mine data from mobile transactions and brand interactions with the same interest they glean information from other more traditional media sources.
Analysts are already calling 2011 "the year of the tablet." Marketers are preparing for that prediction to become reality by launching mobile marketing apps and ...
It may be fairly simple to create a text message program for customers, but, like all effective marketing efforts, mobile must be measured and prove ...
Jeff Wisot, VP of marketing at Buy.com, explains his portal's e-mail campaigns and why it is turning to social media
A stabilizing economy and an energized competitive environment has had credit card issuers out in full force, enticing potential new customers as well as current ...
A fundamental truth of online marketing is that not every customer can be generated solely through the Internet, and even fewer will be generated by ...
The ImageOut Festival in Rochester, NY has steadily grown in its 18-year history, most recently screening 87 films to more than 10,000 attendees last October. ...
The 2010 holiday season was a merry one for retailers. Consumer spending rebounded 5% compared with last year, the largest increase since 2005, according to ...
Dan Saia, VP of consumer engagement at Dunkin' Donuts, discusses its advertising, social media and interactive strategies
The Navy Exchange is a $2.5 billion retailer with more than 300 stores across the globe that caters to active and retired US sailors and ...
Marketers are beginning to test addressable advertising with cable TV and DVR providers to serve relevant ads in consumers' homes.
Direct and digital marketing job seekers will fare better this year than prospects throughout the rest of the US economy, industry experts said.
Business has slowly picked up at direct marketing agencies over the past year, particularly as existing clients have boosted marketing spending or sought additional services ...
Groupon stunned industry observers when it turned down a reported a $6 billion acquisition offer from Google last December. Weeks later, it raised nearly $1 ...
The Milk Processor Education Program's latest TV and print ad campaign, featuring actress Susan Sarandon, encourages consumers to visit WhyMilk.com to learn why they should ...
Eloqua, a Washington, DC-based marketing software company,credits its marketing team for driving a large portion of this growth, including sourcing 60% of new business in ...
Industry experts said the Restore Online Shoppers' Confidence Act, passed in December, will protect some consumers by curbing dishonest practices, but it won't affect most ...
About a year after graduating from Wisconsin's Ripon College, Howard Draft was one of the 13 founding employees of new direct marketing agency Kobs & ...
Direct mail. Nobody talks about it. It's not cool. It's the Rodney Dangerfield of direct marketing. When marketers talk about it, it's usually in the ...
The drumbeat has pounded for decades: Interactive television is here. From Qube to the Full Service Network, from Wink to Navic, there's been no shortage ...
The chief marketing officer's role is undergoing a massive shift that matches the shift we're seeing to a mobile and social online world. The Internet, ...
Gregory Kim, head of marketing and strategy at Savings.com, and Suzie Brown, CMO at Valassis, discuss the future of couponing.
"E-tailing is a big part of what retail is today," says David Friedman, president, marketing at Sears Holdings Corp. He should know: Friedman, who joined ...
Online retailers drove a holiday season of aggressive discounts that may be ingraining a culture of 24/7 bargain hunting among their customers.
Despite a seemingly nonstop deal-of-the-day bonanza this past holiday season, retailers remained careful in determining how to position price cuts.
As consumers are faced with rising healthcare costs, competition among the country's leading drugstore chains, CVS and Walgreens, has increased, fueling sector-wide acquisitions and dueling ...
Insurance marketers kicked off 2011 with a plethora of new direct response campaigns, from TV spots to Facebook sweepstakes.
Part of the Obama administration's health reform legislation shortened the annual marketing and enrollment period for Medicare Advantage, from six months to three months.
Johnny Rockets harkened back to its roots to kick off its June 2011 25th anniversary, launching the restaurant's "Celebrating the Originals" campaign in December. Those ...
The Arizona Office of Tourism's "In One Word — Arizona" campaign directs potential tourists to its website, Arizonaguide.com, to explore vacation options, travel deals or ...
Carnival Cruise Lines' "Hey America, Didja Ever" Facebook campaign provides adventure seekers the chance to win a free cruise and other prizes by documenting activities ...
An Amnesty International campaign used stark "Fence" artwork to encourage the public to sign an online petition in support of Troy Davis, who has been ...
The Offer: The United Nations Association of Sweden's (UNA-Sweden) "Unselfish Status" campaign encourages Facebook users who "Like" the nonprofit to donate to its causes.
Ken Fitzgerald, executive creative director at Catalyst, talks about how to integrate across channels and the impact of digital on CRM strategies
Imagine circulating in a virtual environment online with business executives from around the world. Your virtual briefcase is filled with presentations, documents and business cards ...
Direct mail doesn't work, direct mail is too expensive, and now direct mail is obsolete — I've heard this type of rhetoric for years. It's ...
As direct marketers, we've been warned. Much research has shown we have three seconds to convince our target to open our mailing. If we don't ...
Direct mailers all know about the relative importance of factors that contribute to direct mail success and above all, the value of constant testing to ...
One of our 2010 quarterly hiring surveys included a question on how digital and direct marketing employers were leveraging the social networks to fill their ...
Just minutes after the ball dropped to usher in the new year, my Blackberry buzzed. I had already hugged or called my closest family and ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
