February 2010 Issue of Direct Marketing News

February 2010 Issue of Direct Marketing News

Spotlight

JCPenney pioneers postal intelligence

JCPenney's postal affairs manager Ty Taylor discusses the retailer's catalog and mail strategy

Editorial

Super ad shift displays new rules of engagement

Despite my ignorance of the most popular sport in this country, and my lack of football fever, I have always watched with interest the advertising ...

Op-Ed

PR is another road to marketing ROI

Successful companies combine PR and advertising, using PR to build their credibility, increase consumers' awareness and drive sales. A company can advertise throughout the whole ...

E-mail helps increase customer loyalty

Today's consumers are vocal and are voicing their thoughts and opinions more than ever before, whether in e-mail, on Facebook and Twitter, or one-on-one. These ...

Gloves Off

Should privacy be a marketer's top priority?

Consumers continue to voice concern about the privacy of their data. But should data privacy issues be at the top of a marketer's priority list? ...

Main Feature

ElfYourself campaign mixes social and e-mail

Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing ...

Vertical Feature

Pillars of the Earth-friendly

Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets.

The Work

Creative solutions from Hargray, DMA and CollegeAmerica

Hargray uses direct mail for holiday campaign; DMA gets personal with show attendees; CollegeAmerica geotargets prospective students

Nailed It

Nailed It: DMNews talks with Alexandra Palau, e-marketing manager at Carnival

In July, Carnival began sending e-mails to customers who abandoned their shopping carts while booking online. Alexandra Palau, e-marketing manager at Carnival, discusses the effort

Direct Choice

Verizon's complex Droid ads are unlikely to win over many iPhone adopters

The commercial looks like a typical Apple offering: Upbeat music (MoZella's "Magic") playing over a simplistic white background with plain black text, flashing phrases, each ...

Analysis

CMO hires show focus on direct, digital ROI

A steady stream of CMO turnover stories is a long-established part of the marketing landscape. Yet an emphasis on customer retention and digital initiatives, as ...

News Articles

Quad/Graphics to buy Worldcolor

Quad/Graphics plans to acquire rival print and digital services firm Worldcolor this summer, the two companies announced last week.

IPhone app pushes DVD for Universal

Universal Studios Home Entertainment launched a "couples translator" iPhone app on February 1, to promote the DVD release of the film Couples Retreat. The app ...

Brands kick off CRM at big game

Once the domain of splashy branding campaigns, this year's Super Bowl broadcast will feature ads built around social media and loyalty marketing.

Marketers wary of NRF forecast's true meaning

Retail sales will increase by 2.5% this year compared with 2009 due to positive signs in the housing and employment sectors, according to the National ...

Optimized

Social media gaining on traditional marketing

Marketers continue to dedicate greater portions of the marketing budget to social networking and Web-based channels, at the expense of traditional media.

Technique

Social media can assist your CRM efforts

Consumers are actively discussing brands on social networks like Facebook, Twitter and LinkedIn. Four experts provide tips on moving corporate CRM initiatives to those social ...

Engage with consumers via social media, but be truthful and careful when doing so

People in general are going to talk about your brand, and how they experience your products and services. Those conversations will be both positive and ...

Many best practices for social media are already in place in traditional CRM areas

Two years ago, social media was all about "Wow, Facebook and Twitter - get on those!" Last year, what you would hear was, "Wow, I ...

Companies can make Twitter a part of their business practice

We look at social media as a system. From the business perspective, it is really the relationship between customers, and you can always get smarter ...

Employees who interact with customers should show authenticity and passion

Authenticity is a key part of social media marketing. Social media strips away a lot of the barriers that companies face due to the nature ...

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