JCPenney's postal affairs manager Ty Taylor discusses the retailer's catalog and mail strategy
Despite my ignorance of the most popular sport in this country, and my lack of football fever, I have always watched with interest the advertising ...
Successful companies combine PR and advertising, using PR to build their credibility, increase consumers' awareness and drive sales. A company can advertise throughout the whole ...
Today's consumers are vocal and are voicing their thoughts and opinions more than ever before, whether in e-mail, on Facebook and Twitter, or one-on-one. These ...
Consumers continue to voice concern about the privacy of their data. But should data privacy issues be at the top of a marketer's priority list? ...
Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing ...
Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets.
Hargray uses direct mail for holiday campaign; DMA gets personal with show attendees; CollegeAmerica geotargets prospective students
In July, Carnival began sending e-mails to customers who abandoned their shopping carts while booking online. Alexandra Palau, e-marketing manager at Carnival, discusses the effort
The commercial looks like a typical Apple offering: Upbeat music (MoZella's "Magic") playing over a simplistic white background with plain black text, flashing phrases, each ...
A steady stream of CMO turnover stories is a long-established part of the marketing landscape. Yet an emphasis on customer retention and digital initiatives, as ...
Quad/Graphics plans to acquire rival print and digital services firm Worldcolor this summer, the two companies announced last week.
Universal Studios Home Entertainment launched a "couples translator" iPhone app on February 1, to promote the DVD release of the film Couples Retreat. The app ...
Once the domain of splashy branding campaigns, this year's Super Bowl broadcast will feature ads built around social media and loyalty marketing.
Retail sales will increase by 2.5% this year compared with 2009 due to positive signs in the housing and employment sectors, according to the National ...
Marketers continue to dedicate greater portions of the marketing budget to social networking and Web-based channels, at the expense of traditional media.
Consumers are actively discussing brands on social networks like Facebook, Twitter and LinkedIn. Four experts provide tips on moving corporate CRM initiatives to those social ...
People in general are going to talk about your brand, and how they experience your products and services. Those conversations will be both positive and ...
Two years ago, social media was all about "Wow, Facebook and Twitter - get on those!" Last year, what you would hear was, "Wow, I ...
We look at social media as a system. From the business perspective, it is really the relationship between customers, and you can always get smarter ...
Authenticity is a key part of social media marketing. Social media strips away a lot of the barriers that companies face due to the nature ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
