December 2007 29 49 Issue of Direct Marketing News

December 2007 29 49 Issue of Direct Marketing News

Duly Noted

Card info could cost you

The Federal Trade Commission has released a statement reminding merchants to comply with federal law, ensuring that full credit card and debit card num­bers are ...

Op-Ed

Common myths in Web design

It's common to think of Web design as a trade best suited for art-type folks. That notion is perpetuated by the fact that Web sites, ...

Gloves Off

What's the biggest e-commerce mistake?

CONTENDER - Sameer Shamsuddin, VP of product man­agement at GSI, works with more than 85 brand retailers VS. Jerry Sparger, partner at Selling Up, president ...

Main Feature

The lap of luxury

Super-glossy magazines with high-income readers have become an exclusive, small-circulation club.

Vertical Feature

Executive decisions

B-to-b marketers are combining a variety of strategies to attract customers, from compelling creative to integrated, personalized and targeted campaigns.

Nailed It

NAILED IT: DMNews spends a few minutes with Marwan Forzley, CEO of Moda Solutions

Q: Tell us how Moda Solutions promoted eBillme through social networking sites.

Direct Choice

Midwestern newsletter gets warm reception in Southern California

I don't know how this newsletter found its way to me, but I'm glad it did. The title — Mind Matters — immediately appealed to ...

News Articles

Orbitz global CMO takes flight

Travel Website Orbitz has eliminated its global CMO position, in order to focus marketing at a more regional level. This move reflects a structural change ...

TJX Companies, banks settle suit over data breach

The TJX Companies Inc. has entered into a settlement agreement with all but one of the seven banks and bankers associations that sued TJX as ...

DoubleClick, Google get OK from FTC

After an eight-month inves­tigation, the Federal Trade Com­mission voted four to one not to block Google's proposed $3.1 bil­lion acquisition of DoubleClick.

Viacom and Microsoft sign five-year advertising deal

Viacom Inc. and Microsoft Corp. have partnered to collabo­rate on advertising, content dis­tribution, event promotions and games.

DMA digs in for no-mail fight

The Direct Marketing Association has strengthened its arsenal against proposed do-not-mail legislation by beefing up its Mailing Preference Ser­vice (MPS), offering consumers more choice in ...

New Shopatron feature tested

A group of manufacturers is testing a new site-to-store function this holiday season from Shopatron. The model brings stronger multichannel retailing opportunities to manufacturers with ...

Northern Lights working on DRTV for Plan Canada

Plan Canada, a child-centeredinternational development charity, has launched a DRTV campaign created by Northern Lights Direct Response.

Marketing Drive wins the Pernod Ricard business

Building on a relationship that began a year and a half ago, Marketing Drive has been named agency of record by Pernod Ricard USA for ...

New Briefs

Publishers Clearing House

Publishers Clearing House has responded to criticism from Iowa Attorney General Tom Miller over its marketing practices to the elderly by agreeing to pay a ...

IAB

The Interactive Advertising Bureau released its final Rich Media Measurement Guidelines to help online ad companies determine at which point a rich media ad impression ...

Google, Yahoo and Microsoft pay online ad fines

Google, Yahoo and Microsoft paid a total of $31.5 million in a settlement with the US Attorney's office in St. Louis, MO. Each company was ...

Kayak acquires SideStep

Travel search site Kayak.com has acquired rival SideStep Inc. after completing a $196 million financing round. A statement from Kayak claims that the transaction combines ...

Sonos

Digital music systems provider Sonos Inc. is holding a review for an agency to assist with its integrated offline/online direct marketing strategies. The review is ...

S&K chooses RightMinds

S&K Famous Brands Inc. has selected integrated marketing agency RightMinds Inc. as its advertising agency of record. RightMinds will work with S&K marketing executives to ...

Aegis Media

Aegis Media was re-appointed by Pernod Ricard as its global partner for communications planning, media planning and buying. Carat will handle the US portion of ...

CNET

CNET has announced the CNET Affiliate Program. Members can offer content from the technology and consumer electronics publisher on their sites and earn commission for ...

InfoUSA board member dies

Anshoo S. Gupta, a board of directors member at InfoUSA, passed away last week. Gupta, who also served on the audit and compensation committees, joined ...

Optimized

Is GPS technology the next marketing breakthrough?

With more and more hand-held devices containing global positioning system (GPS) technology, marketers have been speculating on how that tech­nology can be leveraged.

Technique

Inserts "play well" with other media

If you're looking for an affordable investment that easily connects to other channels, inserts are a great choice. Four experts discuss how to take advantage ...

Third Screen

Texas TV station launches mobile traffic service

Houston-based television station KHCW-TV has partnered with mobile marketing firm 3rd Dimension to launch a traffic service.The KHCW Traffic Jam Cell Cams is a free ...

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