The Federal Trade Commission has released a statement reminding merchants to comply with federal law, ensuring that full credit card and debit card numbers are ...
It's common to think of Web design as a trade best suited for art-type folks. That notion is perpetuated by the fact that Web sites, ...
CONTENDER - Sameer Shamsuddin, VP of product management at GSI, works with more than 85 brand retailers VS. Jerry Sparger, partner at Selling Up, president ...
Super-glossy magazines with high-income readers have become an exclusive, small-circulation club.
B-to-b marketers are combining a variety of strategies to attract customers, from compelling creative to integrated, personalized and targeted campaigns.
Q: Tell us how Moda Solutions promoted eBillme through social networking sites.
I don't know how this newsletter found its way to me, but I'm glad it did. The title — Mind Matters — immediately appealed to ...
Travel Website Orbitz has eliminated its global CMO position, in order to focus marketing at a more regional level. This move reflects a structural change ...
The TJX Companies Inc. has entered into a settlement agreement with all but one of the seven banks and bankers associations that sued TJX as ...
After an eight-month investigation, the Federal Trade Commission voted four to one not to block Google's proposed $3.1 billion acquisition of DoubleClick.
Viacom Inc. and Microsoft Corp. have partnered to collaborate on advertising, content distribution, event promotions and games.
The Direct Marketing Association has strengthened its arsenal against proposed do-not-mail legislation by beefing up its Mailing Preference Service (MPS), offering consumers more choice in ...
A group of manufacturers is testing a new site-to-store function this holiday season from Shopatron. The model brings stronger multichannel retailing opportunities to manufacturers with ...
Plan Canada, a child-centeredinternational development charity, has launched a DRTV campaign created by Northern Lights Direct Response.
Building on a relationship that began a year and a half ago, Marketing Drive has been named agency of record by Pernod Ricard USA for ...
Publishers Clearing House has responded to criticism from Iowa Attorney General Tom Miller over its marketing practices to the elderly by agreeing to pay a ...
The Interactive Advertising Bureau released its final Rich Media Measurement Guidelines to help online ad companies determine at which point a rich media ad impression ...
Google, Yahoo and Microsoft paid a total of $31.5 million in a settlement with the US Attorney's office in St. Louis, MO. Each company was ...
Travel search site Kayak.com has acquired rival SideStep Inc. after completing a $196 million financing round. A statement from Kayak claims that the transaction combines ...
Digital music systems provider Sonos Inc. is holding a review for an agency to assist with its integrated offline/online direct marketing strategies. The review is ...
S&K Famous Brands Inc. has selected integrated marketing agency RightMinds Inc. as its advertising agency of record. RightMinds will work with S&K marketing executives to ...
Aegis Media was re-appointed by Pernod Ricard as its global partner for communications planning, media planning and buying. Carat will handle the US portion of ...
CNET has announced the CNET Affiliate Program. Members can offer content from the technology and consumer electronics publisher on their sites and earn commission for ...
Anshoo S. Gupta, a board of directors member at InfoUSA, passed away last week. Gupta, who also served on the audit and compensation committees, joined ...
With more and more hand-held devices containing global positioning system (GPS) technology, marketers have been speculating on how that technology can be leveraged.
If you're looking for an affordable investment that easily connects to other channels, inserts are a great choice. Four experts discuss how to take advantage ...
Houston-based television station KHCW-TV has partnered with mobile marketing firm 3rd Dimension to launch a traffic service.The KHCW Traffic Jam Cell Cams is a free ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
