December 2008 30 49 Issue of Direct Marketing News

December 2008 30 49 Issue of Direct Marketing News


Boone the new kid on the block at Enfatico

Enfatico's Boone on his six months at the Dell-focused agency.


Sponsor your own social network

Company-centric communities are social networks that flow naturally from your brand, have a focused core and are designed to integrate seamlessly with your company's strategic ...

People News

Is international experience an advantage or a disadvantage for candidates?

International experience as a marketing professional is still optional — for now. However, we are rapidly moving into a world where international experience is not ...

Direct Choice

Applying old school direct marketing principles in a new media world

Demonstrating the right way to harness a few proven, traditional direct response advertising strategies, Cushman's Fruit Company was selling 24 of its legendary HoneyBells in ...


Digital agencies not immune to layoffs

As the American economy continues its malaise, layoffs have occurred in many sectors — and the residual effects are now being felt by marketing and ...

News Articles

Anchor Blue outsources print to InnerWorkings

Specialty youth apparel and accessories retailer Anchor Blue has signed a multimillion dollar agreement with InnerWorkings Inc. for print procurement and print management.

Retailers slash in a final push

The countdown to the last days for shopping, last days for shipping and last-minute deals is on as retailers are vying for the attention of ...

Economic woes hit shippers

Repercussions from the weakened economy continue to work their way through major shipping companies. FedEx released its second-quarter earnings results, which show revenue up 1% ...


Everyone's a fat cat

A new partnership between virtual community MiniEgo and Paws Inc., which manages the syndicated Garfield comic strip, will enable MiniEgo users to interact with Garfield ...

Third Screen

Stella McCartney calls holiday shoppers

The Beatles were at the forefront of recording, and now Paul McCartneys' daughter is at the forefront of advertising. Luxury fashion brand Stella McCartney has ...

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...