December 2008 30 49 Issue of Direct Marketing News

December 2008 30 49 Issue of Direct Marketing News

Spotlight

Boone the new kid on the block at Enfatico

Enfatico's Boone on his six months at the Dell-focused agency.

Op-Ed

Sponsor your own social network

Company-centric communities are social networks that flow naturally from your brand, have a focused core and are designed to integrate seamlessly with your company's strategic ...

People News

Is international experience an advantage or a disadvantage for candidates?

International experience as a marketing professional is still optional — for now. However, we are rapidly moving into a world where international experience is not ...

Direct Choice

Applying old school direct marketing principles in a new media world

Demonstrating the right way to harness a few proven, traditional direct response advertising strategies, Cushman's Fruit Company was selling 24 of its legendary HoneyBells in ...

Analysis

Digital agencies not immune to layoffs

As the American economy continues its malaise, layoffs have occurred in many sectors — and the residual effects are now being felt by marketing and ...

News Articles

Anchor Blue outsources print to InnerWorkings

Specialty youth apparel and accessories retailer Anchor Blue has signed a multimillion dollar agreement with InnerWorkings Inc. for print procurement and print management.

Retailers slash in a final push

The countdown to the last days for shopping, last days for shipping and last-minute deals is on as retailers are vying for the attention of ...

Economic woes hit shippers

Repercussions from the weakened economy continue to work their way through major shipping companies. FedEx released its second-quarter earnings results, which show revenue up 1% ...

BrandNew

Everyone's a fat cat

A new partnership between virtual community MiniEgo and Paws Inc., which manages the syndicated Garfield comic strip, will enable MiniEgo users to interact with Garfield ...

Third Screen

Stella McCartney calls holiday shoppers

The Beatles were at the forefront of recording, and now Paul McCartneys' daughter is at the forefront of advertising. Luxury fashion brand Stella McCartney has ...

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.