December 2006 Issue of Direct Marketing News

December 2006 Issue of Direct Marketing News

Miscellaneous

Hudson's Bay, Transcontinental ink $350 million deal

Printer Transcontinental and Hudson's Bay Company have agreed to an exclusive $350 million, five-year contract for all flier and catalog printing, database analytics, custom publishing ...

Sport Chalet plans multichannel platform

Sport Chalet will implement a finance and merchandising system from BearingPoint Inc. that will let it establish a unified platform for Web- and catalog-based multichannel ...

Spots will change to fit local markets, Web

In the coming year, I anticipate a tremendous amount of discussion and debate about how to translate direct response commercials to the Internet.

Montgomery Ward fattens catalog for Christmas

Montgomery Ward celebrates this Christmas with its thickest book since the venerable brand relaunched in fall 2004. The 148-page holiday catalog dropped in early October and ...

Nikon eyes mobile to bridge Web, stores

Nikon is aggressively advertising its digital cameras this year with TV and print ads featuring model Kate Moss as well as Internet promotions on Flickr ...

Internet empowers brand advocates

NEW YORK - The Internet alters how consumers talk about and even recommend brands, according to research Yahoo presented Dec. 12 at the New York ...

Report: Industry shows strength, agility

The multichannel retail industry not only showed strength last year but also displayed its willingness to try new strategies and adapt when the tried and ...

Sales growth soars for multichannel retailers

Online retail spending hit $15.6 billion for the season as of Dec. 8, up 25 percent from the corresponding days in 2005, according to comScore ...

Google offers radio ad system

Google Inc. has debuted a much-anticipated radio advertising system called Google Audio Ads.

P&G executive tells marketers: Let go

ORLANDO, FL - Marketers have to understand and find ways to work with the idea that consumers essentially own their brands.

Cerasale expects breach notification bill in 2007

ORLANDO, FL - Legislation that would require companies to promptly notify individuals whose information has been compromised by a data breach likely will be introduced ...

NSA request withdrawn for Washington Mutual

The U.S. Postal Service and Washington Mutual Bank withdrew their request with the Postal Rate Commission for a recommended decision on classifications, rates and fees ...

Calvin, Hobbes and mixed media

One of my favorite comic strips is Bill Waterson's Calvin and Hobbes. It's about a precocious 6-year-old and his stuffed tiger, who comes to life ...

RIAs for the holidays

Activate your handy-dandy desktop time machine and crank it back to 1999. Ah, those heady days of the dot-com bubble! Try some Internet shopping. Sure, ...

Inter/Media officially debuts interactive unit

Inter/Media Group of Companies, a specialist in television and radio advertising, has formally launched its Inter/Media Interactive unit to serve clients and prospects seeking interactive ...

Experts cheer Yahoo revamp

The scope of Yahoo Inc.'s reorganization of its structure and management has left many in the industry in awe, as the Internet survivor has redirected ...

Council roasts and toasts honoress

NEW YORK - The Direct Marketing Association Insert Media Council's 10th annual Roast and Toast Holiday Luncheon saw far more toasting than roasting for honorees ...

Adrienne Shelly Foundation gains board, Web site

The Adrienne Shelly Foundation, a nonprofit established by list veteran Andy Ostroy for his late wife, has debuted a board of directors as well as ...

Postal reform, at long last

If anything, the 109th Congress will be remembered for a rare act of bipartisanship in its waning hours: passing historic postal reform legislation to modernize ...

ParadyszMatera report shows PIP growth

Direct marketing services provider ParadyszMatera released the first of a series of quarterly MarketTrends Reports for Insert Media, designed for marketers who use insert media for customer ...

Offermatica offers versatility in multivariate testing

It's a cliché, but testing truly is the heart of direct marketing. Yet your grandfather's A/B split is as obsolete as his Philco radio. Direct marketers today ...

Sweepstakes: Marketers have to be in to win

Everybody likes to win, especially prizes like exotic vacations, flashy electronics or a new car. People like this so much that they'll give up all ...

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