December 2008 30 50 Issue of Direct Marketing News

December 2008 30 50 Issue of Direct Marketing News

This Is How We Do It

Agency numbers and sense

Schematic's rising CFO Holland discusses being acquired and digital in the bad economy


Not a dull moment in 2008

As we finally wind down after an eventful year in the world of direct marketing - though some may say that's putting it mildly — ...


'Must-have' deserves recognition

In the advertising section of The New York Times on Thursday, December 4, I was pleased to see an article titled, "In This Season's Must-Have: ...

Gloves Off

What will inspire consumers this holiday?

Credit use is down, along with retail sales. Retailers have had to be creative in finding ways to get customers in the door. Our experts ...

Main Feature

Bilingual print proud

How one healthcare company tackled its dual language printing challenges.

Vertical Feature

Marketing to worried retirees

Millions of retirees have seen their savings plunge along with the stock market. Mary Elizabeth Hurn explores how financial services marketers handle this tough audience.

The Work

Creative campaigns from the NHL, Lane Bryant and SmartyPig

National Hockey League's customized catalog covers win; Lane Bryant mobile effort rings true; Online savings program SmartyPig.

Direct Choice

Bud Light breaks new ground in keyword bidding with rollover video ads

Bidding on targeted keywords is not new, but this execution is certainly noteworthy. The ad seen here was based on a content bid for the ...

News Articles

Obama plan may boost e-tail

January 20 could bring good news for direct marketers, based on key components of President-elect Barack Obama's economic recovery plan.

Cargo volume at US ports continues fall

Year-over-year cargo volume at the nation's major retail container ports is expected to fall for the 16th straight month as of November, leaving 2008 on ...

Macy's tests integrated sales

Macy's Inc. is piloting a program that enables in-store shoppers in Florida to place electronic orders from any point-of-sale register as it tries to foster ...


Top tools to reach business execs

Whitepapers, webcasts, blog and virtual trade shows are all popular tools to reach busy executives. Four experts share their tips on how to best take ...

Third Screen

Playboy debuts mobile programming with Quattro ads

Mobile-forward brand Playboy has come out with another mobile phone offering. The men's magazine brand has released a six-episode show developed for the mobile phone.

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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