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Issue Archive
> December 15, 2008 Issue of DMNews
December 15, 2008 30 50 Issue of DMNews
Main Feature
Bilingual print proud
How one healthcare company tackled its dual language printing challenges.
Vertical Feature
Marketing to worried retirees
Millions of retirees have seen their savings plunge along with the stock market. Mary Elizabeth Hurn explores how financial services marketers handle this tough audience.
Direct Choice
Bud Light breaks new ground in keyword bidding with rollover video ads
Bidding on targeted keywords is not new, but this execution is certainly noteworthy. The ad seen here was based on a content bid for the ...
News Articles
Obama plan may boost e-tail
January 20 could bring good news for direct marketers, based on key components of President-elect Barack Obama's economic recovery plan.
Cargo volume at US ports continues fall
Year-over-year cargo volume at the nation's major retail container ports is expected to fall for the 16th straight month as of November, leaving 2008 on ...
Macy's tests integrated sales
Macy's Inc. is piloting a program that enables in-store shoppers in Florida to place electronic orders from any point-of-sale register as it tries to foster ...
Editorial
Not a dull moment in 2008
As we finally wind down after an eventful year in the world of direct marketing - though some may say that's putting it mildly — ...
Op-Ed
'Must-have' deserves recognition
In the advertising section of The New York Times on Thursday, December 4, I was pleased to see an article titled, "In This Season's Must-Have: ...
Spotlight
Agency numbers and sense
Schematic's rising CFO Holland discusses being acquired and digital in the bad economy
Gloves Off
What will inspire consumers this holiday?
Credit use is down, along with retail sales. Retailers have had to be creative in finding ways to get customers in the door. Our experts ...
Technique
Top tools to reach business execs
Whitepapers, webcasts, blog and virtual trade shows are all popular tools to reach busy executives. Four experts share their tips on how to best take ...
The Work
Creative campaigns from the NHL, Lane Bryant and SmartyPig
National Hockey League's customized catalog covers win; Lane Bryant mobile effort rings true; Online savings program SmartyPig.
Third Screen
Playboy debuts mobile programming with Quattro ads
Mobile-forward brand Playboy has come out with another mobile phone offering. The men's magazine brand has released a six-episode show developed for the mobile phone.
Most Popular
Most Emailed
Most Recent
Potter insists on five-day delivery as part of Postal Service reform
Welch's juices up brand marketing with digital effort
Regulators, marketers seek to clarify pharma's marketing role on social media at hearings
Coca-Cola to send 'Happiness Ambassadors' around the world in social media effort
How to improve social media accountability
SearchForce releases multichannel analytics tool
CKFree push leverages social networking apps
Tobi.com debuts virtual fitting room
How to use analytics to measure online video effectiveness
Inbox Insider: Law firms find CRM best use of e-mail
Potter insists on five-day delivery as part of Postal Service reform
Tobi.com debuts virtual fitting room
AmEx debuts consulting and analytics arm for business customers
Guitar Center revises Web wish lists for holiday shopping season
Intel debuts viral gift card holiday campaign
Inbox Insider: Law firms find CRM best use of e-mail
Welch's juices up brand marketing with digital effort
MasterCard debuts mobile payments platform in Brazil
Bordeaux positions its wines as young, affordable
Coca-Cola to send 'Happiness Ambassadors' around the world in social media effort
MetaResponse awarded investor list
Muscle Milk releases playful Thankgiving viral video
Adknowledge acquires ad network business of SocialMedia.com
Postal Service narrows branch consolidation list to 241
Nutrisystem working with e-mail AOR Responsys to improve e-mail efforts
Intel debuts viral gift card holiday campaign
Publicis-owned Masius NY rebrands to form Leo Burnett business group
Cramer-Krasselt wins Crocs business, plans campaign for Q1 2010
AmEx debuts consulting and analytics arm for business customers
SPCA International improves data for pup-saving campaign
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