December 2008 30 50 Issue of Direct Marketing News
This Is How We Do It
Schematic's rising CFO Holland discusses being acquired and digital in the bad economy
As we finally wind down after an eventful year in the world of direct marketing - though some may say that's putting it mildly — ...
In the advertising section of The New York Times on Thursday, December 4, I was pleased to see an article titled, "In This Season's Must-Have: ...
Credit use is down, along with retail sales. Retailers have had to be creative in finding ways to get customers in the door. Our experts ...
How one healthcare company tackled its dual language printing challenges.
Millions of retirees have seen their savings plunge along with the stock market. Mary Elizabeth Hurn explores how financial services marketers handle this tough audience.
National Hockey League's customized catalog covers win; Lane Bryant mobile effort rings true; Online savings program SmartyPig.
Bidding on targeted keywords is not new, but this execution is certainly noteworthy. The ad seen here was based on a content bid for the ...
January 20 could bring good news for direct marketers, based on key components of President-elect Barack Obama's economic recovery plan.
Year-over-year cargo volume at the nation's major retail container ports is expected to fall for the 16th straight month as of November, leaving 2008 on ...
Macy's Inc. is piloting a program that enables in-store shoppers in Florida to place electronic orders from any point-of-sale register as it tries to foster ...
Whitepapers, webcasts, blog and virtual trade shows are all popular tools to reach busy executives. Four experts share their tips on how to best take ...
Mobile-forward brand Playboy has come out with another mobile phone offering. The men's magazine brand has released a six-episode show developed for the mobile phone.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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