Yahoo VP of brand packaging solutions Erika Nardini discusses how the portal incorporates branded video through a partnership with GroupM.
As we put this final issue issue of DMNews to bed and close out another year covering the direct marketing front, it is a natural ...
Smartphones are everywhere — a trend marketers want to take advantage of. But what about mobile search advertising? Two experts debate whether this channel is ...
Direct marketers take search measurement beyond last-click metrics to determine its role in buying decisions.
Shopping for travel online often comes down to getting the best deal, and during the recession travelers are even more concerned with finding a bargain. ...
From DMNews' special search issue, check out campaigns from H&R Block, the Public Relations Society of America and Cole Haan
When thinking about skills to look for in search hires, a few traits are obvious. Search marketers must be analytically-minded to get the most from ...
Estée Lauder's new social media strategy is a good example of channel marketing as an advertising approach. The cosmetics marketer needed to reach digitally oriented, ...
The data and analytics market has seen considerable action this year, from Merkle's deal for CognitiveData to Adobe's acquisition of Omniture. Even credit card giant ...
E-mail has many strengths, and one of the key attributes that excites marketers is the ability to track and report on subscribers' behaviors. Savvy marketers ...
The Interactive Advertising Bureau (IAB) is conducting its first consumer-focused campaign to educate consumers about online privacy. The initiative, called "Privacy Matters," will run throughout ...
Global advertising spending forecasts indicate that the industry can take a small breath of relief looking to 2010.
Rate increases by major shippers FedEx and UPS go into effect January 4, 2010. FedEx announced this month that it will increase standard rates for ...
Just in time for New Year's resolutions, Nicorette launched a $15 million integrated campaign to encourage smokers to kick the habit.
Web site visitor footprints, real-time analytics, geographic micro-targeting and search engine strategies can optimize your marketing efforts. Four experts share how to use these technologies ...
Given the economic climate and consumers' reluctance to spend, one of the most important things you can do to drive e-commerce is integrate search with ...
'Tis the season to analyze data. According to a survey by Google and Compete, consumers spent an increasing amount of time on retail sites as ...
Online marketers have invested heavily into sophisticated SEM and SEO techniques to drive traffic to their sites, and most are adept at creating and optimizing ...
Marketers have long segmented their consumer base through geo-targeting at the country, state, city and ZIP code levels. In search, a retailer with a strong ...
National drugstore chain Walgreens has relaunched its e-commerce site and debuted an iPhone app and mobile-enabled WAP site.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
