December 2006 Issue of Direct Marketing News

December 2006 Issue of Direct Marketing News


Epsilon wins e-mail work

Alliance Data Systems Corp.'s Epsilon has inked a multiyear agreement to offer integrated e-mail and marketing services to Inc., an online network that connects ...

Santa's secrets to marketing success

/> Who would you say is the greatest marketer in history? Some might suggest Henry Ford or Montgomery Ward. Others would cite Ray Kroc or even ...

Privacy can help, not hinder, customer trust

Direct marketing thrives on customer trust. Maybe customers don't always know why they trust a business - the products are better or more reliable, or ...

Not a creature was stirring, not even a customer's mouse

Those who hope they can wait until the last minute to optimize their Web site for the holiday season will be left with little holiday ...

The good news: They still don't get it

The bad news: Maybe you don't, either.

Size doesn't matter in this pond

I'm just a tiny fish. I'm sure after this mailing, you'll forget about us.

Wal-Mart, DraftFCB pick up the pieces

nt size="2 Wal-Mart Stores Inc., the nation's leading retailer, last week canned DraftFCB as its creative advertising agency of record along with two senior marketing executives. ...

Catalog reinvention turns new page

nt size="2 There are vested interests on both sides of the debate. Printers, paper manufacturers and the U.S. Postal Service see the paper catalog as being ...

1-800-Flowers drops ball for New Year's contest and Waterford Crystal have teamed for a holiday campaign that gives online game players a chance to win a trip to New York to ...

Watch for 3 legal issues next year

During 2007, familiar issues are poised to have the largest impact on the direct marketing industry. Net Neutrality, increased privacy regulation and do not mail ...

Print Journal eyes tomorrow's news today

Newspapers questioning their reason for being need only take their cues from Dow Jones Co.'s Wall Street Journal, as the nation's No. 1 business ...

USPS, APWU reach tentative deal

The U.S. Postal Service and the American Postal Workers Union, AFL-CIO, reached a tentative four-year contract agreement Dec. 6, and the union's Rank-and-File Bargaining Advisory ...

It's mortal combat to find the season's new game systems

It's not all fun and games for Sony, which is coming up short on stock for its recently launched PlayStation 3 during the key retail ...

USPS approves sorting tech for flats

Technology that boosted postal efficiencies in the processing, distribution and delivery of letter mail soon will be applied to the sorting of flats mail such ...

Search marketers seek ways to use social networks

Social networks have become a powerful channel that can improve brand awareness and create buzz when used correctly, according to search executives.

List business becomes data, media industry

The list industry is transforming as direct marketing, once focused almost exclusively on direct mail, has become a multichannel business filled with innovation, list executives ...

Catalogers adopt green paper policies

Is the catalog industry turning green? For years, catalogers have drawn attention from activists for their heavy paper usage while many in the industry insisted ...

DuBose becomes Vertis chairman/CEO

Vertis Communications named Michael DuBose chairman/CEO on Dec. 6, effective immediately. Mr. DuBose assumes the CEO position from Dean Durbin, who has been CEO since ...

FEDMA adopts spyware code

The Federation of European Direct and Interactive Marketing has adopted a code on spyware and other intrusive downloads to help its members avoid unacceptable downloads ...

Amazon opens new chapter in books-on-demand

Many people think of books that are digitally stored and printed on demand, often one at a time, as a service solely for unpublished authors. ...

SES attendees learn, laugh

CHICAGO -- The Search Engine Strategies Chicago show was a hit this year, as fresh material kept everyone on their toes while they caught a ...

Foreign DMers face familiar obstacles

Communication, data protection, data access and government regulation are major issues confronting foreign direct marketers just as they are for DMers in the United States.

Report: Internet, mail top-growing '07 ad channels

Direct mail is to grow 7.5 percent to $64.4 billion and Internet advertising 15 percent to $10.7 billion, according to a 2007 forecast by Universal ...

(Red) products bring donations for AIDS fund

Nearly 3 million people die from AIDS yearly. Of the 40 million people living with the disease, 60 percent are in Africa, with women making ...

Second-class status for a first-class channel

The e-mail industry has changed a lot in the seven years since we started Return Path. And the past few years have been the most ...

Survey: Retailers still lag in stocking merchandise

E-commerce performance ratings have risen in the past year, with improvements in in-stock availability and merchandise quality, a survey from Millard Group Inc.'s Decision Direct ...

The cry for ROI as channels multiply

Certainty is not a word in the marketer's 2007 dictionary.

Magazine metrics: Advance or retreat?

2007 should be the year that we begin to see some meaningful movement on the magazine metrics front.

Four reasons why your business should blog next year

I spent the majority of 2005 writing a book on the topic of database marketing. I eagerly awaited release of the book in May 2006. ...

Ping tree is key to online lead generation

Lead generation is one of the largest, fastest growing segments of the online marketing industry, and the momentum will only increase in 2007.  Agencies are ...

List industry faces multichannel trends, perception issues

The list business isn't in for any surprises this upcoming year. Since 2006 was the year of multichannel marketing, many list professionals feel that trend ...

The top 10 issues in search next year

Begone crystal balls, tarot cards, magic mirrors and other means of divination. The outlook for search future lies here within:

Holistic view still work in progress for retailers

nt size="2 This was a year of learning, as retailers began to master making all those channels work effectively, said Phil Donahue, vice president of strategic ...

Prepare for social commerce

nt size="2 Consumers became increasingly Web savvy to advertising and not as susceptible to basic cross-sell and upsell techniques. In response, targeted marketing became the standard ...

Online migration continues

nt size="2 Internet marketing was broadly used as a business-to-business tool in 2006 -- that much was clear from spending patterns.

Focus on metrics

nt size="2 Meeting the needs of entire organizations, an increasing movement toward software as a service, an emphasis on multichannel and building prospect databases will be ...

No turning back for multichannel database marketing

Multichannel database marketers, especially those with a retail, online and catalog channel, face a unique set of issues.

Authentication sets stage for reputation as spam increases

nt size="2 Industry adoption of e-mail authentication set the stage for Internet service providers to begin focusing on reputation in 2006.

Direct mail faces year of reckoning

nt size="2 One of the things I enjoyed most about being an industry analyst was the opportunity to make predictions. But no matter how good your ...

Picture clear for digital print

Following a year in which more one-to-one marketing campaigns experienced significant returns, 2007 promises to provide even more meaningful opportunities for direct marketers.

Time for some Latin passion

I have a secret to tell you. Latin America is hot and filled with passion - I mean, in the marketing services business. If you ...

Expect more long tail inventory

The sophistication of rich media and targeting capabilities this year gave advertisers more opportunities in how and to whom they serve ads online.

Sign up to our newsletters

Latest Jobs:

Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.

Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.