Alliance Data Systems Corp.'s Epsilon has inked a multiyear agreement to offer integrated e-mail and marketing services to MyFamily.com Inc., an online network that connects ...
/> Who would you say is the greatest marketer in history? Some might suggest Henry Ford or Montgomery Ward. Others would cite Ray Kroc or even ...
Direct marketing thrives on customer trust. Maybe customers don't always know why they trust a business - the products are better or more reliable, or ...
Those who hope they can wait until the last minute to optimize their Web site for the holiday season will be left with little holiday ...
The bad news: Maybe you don't, either.
I'm just a tiny fish. I'm sure after this mailing, you'll forget about us.
nt size="2 Wal-Mart Stores Inc., the nation's leading retailer, last week canned DraftFCB as its creative advertising agency of record along with two senior marketing executives. ...
nt size="2 There are vested interests on both sides of the debate. Printers, paper manufacturers and the U.S. Postal Service see the paper catalog as being ...
1-800-Flowers.com and Waterford Crystal have teamed for a holiday campaign that gives online game players a chance to win a trip to New York to ...
During 2007, familiar issues are poised to have the largest impact on the direct marketing industry. Net Neutrality, increased privacy regulation and do not mail ...
Newspapers questioning their reason for being need only take their cues from Dow Jones Co.'s Wall Street Journal, as the nation's No. 1 business ...
The U.S. Postal Service and the American Postal Workers Union, AFL-CIO, reached a tentative four-year contract agreement Dec. 6, and the union's Rank-and-File Bargaining Advisory ...
It's not all fun and games for Sony, which is coming up short on stock for its recently launched PlayStation 3 during the key retail ...
Technology that boosted postal efficiencies in the processing, distribution and delivery of letter mail soon will be applied to the sorting of flats mail such ...
Social networks have become a powerful channel that can improve brand awareness and create buzz when used correctly, according to search executives.
The list industry is transforming as direct marketing, once focused almost exclusively on direct mail, has become a multichannel business filled with innovation, list executives ...
Is the catalog industry turning green? For years, catalogers have drawn attention from activists for their heavy paper usage while many in the industry insisted ...
Vertis Communications named Michael DuBose chairman/CEO on Dec. 6, effective immediately. Mr. DuBose assumes the CEO position from Dean Durbin, who has been CEO since ...
The Federation of European Direct and Interactive Marketing has adopted a code on spyware and other intrusive downloads to help its members avoid unacceptable downloads ...
Many people think of books that are digitally stored and printed on demand, often one at a time, as a service solely for unpublished authors. ...
CHICAGO -- The Search Engine Strategies Chicago show was a hit this year, as fresh material kept everyone on their toes while they caught a ...
Communication, data protection, data access and government regulation are major issues confronting foreign direct marketers just as they are for DMers in the United States.
Direct mail is to grow 7.5 percent to $64.4 billion and Internet advertising 15 percent to $10.7 billion, according to a 2007 forecast by Universal ...
Nearly 3 million people die from AIDS yearly. Of the 40 million people living with the disease, 60 percent are in Africa, with women making ...
The e-mail industry has changed a lot in the seven years since we started Return Path. And the past few years have been the most ...
E-commerce performance ratings have risen in the past year, with improvements in in-stock availability and merchandise quality, a survey from Millard Group Inc.'s Decision Direct ...
Certainty is not a word in the marketer's 2007 dictionary.
2007 should be the year that we begin to see some meaningful movement on the magazine metrics front.
I spent the majority of 2005 writing a book on the topic of database marketing. I eagerly awaited release of the book in May 2006. ...
Lead generation is one of the largest, fastest growing segments of the online marketing industry, and the momentum will only increase in 2007. Agencies are ...
The list business isn't in for any surprises this upcoming year. Since 2006 was the year of multichannel marketing, many list professionals feel that trend ...
Begone crystal balls, tarot cards, magic mirrors and other means of divination. The outlook for search future lies here within:
nt size="2 This was a year of learning, as retailers began to master making all those channels work effectively, said Phil Donahue, vice president of strategic ...
nt size="2 Consumers became increasingly Web savvy to advertising and not as susceptible to basic cross-sell and upsell techniques. In response, targeted marketing became the standard ...
nt size="2 Internet marketing was broadly used as a business-to-business tool in 2006 -- that much was clear from spending patterns.
nt size="2 Meeting the needs of entire organizations, an increasing movement toward software as a service, an emphasis on multichannel and building prospect databases will be ...
Multichannel database marketers, especially those with a retail, online and catalog channel, face a unique set of issues.
nt size="2 Industry adoption of e-mail authentication set the stage for Internet service providers to begin focusing on reputation in 2006.
nt size="2 One of the things I enjoyed most about being an industry analyst was the opportunity to make predictions. But no matter how good your ...
Following a year in which more one-to-one marketing campaigns experienced significant returns, 2007 promises to provide even more meaningful opportunities for direct marketers.
I have a secret to tell you. Latin America is hot and filled with passion - I mean, in the marketing services business. If you ...
The sophistication of rich media and targeting capabilities this year gave advertisers more opportunities in how and to whom they serve ads online.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
