December 2007 29 47 Issue of Direct Marketing News

December 2007 29 47 Issue of Direct Marketing News

Duly Noted

France to eBay: j'accuse!

French auction regulatory agency Council of Sales pressed charges against eBay last week, questioning its consumer protection procedures.

Calling all comments

The Postal Regulatory Commission has issued a Notice Of Request For Comments On Service Performance Measurement Systems For Market Dominant Products.

Rising rates raise eyebrows

A Congressionial hearing on credit card rates is set for December 11.

Op-Ed

Picking a CRM solution

CRM's status as the hottest sector in the enterprise applications market has spurred many startup companies. Its high demand has also prompted hundreds of technology ...

The 'silent revolution' in CPG

There is a silent revolution going on in the CPG market, with marketers who once relied on mass media turning to one-on-one consumer interactions — ...

Vertical Feature

The new policy push

Over the past decade, local insurance agents for home/auto policies and employee health plans have been challenged by the arrival of national direct companies, which ...

The Work

Private View

Graham Mills, SVP, creative director, Digitas

Dylan & Cole Sprouse

Online scavenger hunt is viral

Virgin Megastore

New standalone Web site launches

Nailed It

Nailed It

DMNews spends a few minutes with Matt Gilhooley, director of online operations at Yari Film Group

News Articles

Freeze affects mortgage DM

Mortgage Direct mailers are bracing themselves for yet another switch in marketing tactics, due to President Bush's announcement last week of a plan to freeze ...

Mandatory sales tax proposal raises debate in the industry

While the Direct Marketing Association and the Electronic Retailing Association spoke out last week in opposition of the Sales Tax Fairness and Simplification Act (H.R. ...

Home Depot stores get call center duties

Multichannel home improvement merchant Home Depot will close three call centers for its home services business, affecting appoximately 950 jobs.

Coke jumps into There.com

Coca-Cola has partnered with Makena Technologies to migrate its existing Coke Studios loyalty site into virtual world network There.com.

Simoniz USA

Simoniz USA has selected Christopher Morgan Fulfillment Services to handle fulfillment for two upcoming direct response television campaigns starring Billy Mays.

Delivery industry digs in for holiday season rush

To ensure that packages, letters, and cards reach their destinations in a timely fashion this holiday season, major US carriers plan to implement various strategies ...

Build-your-own robots touch down in two malls

How many boys would like to build a customized robot? A lot, according to the founders of Robot Galaxy, the latest entry in the build-your-own-toy ...

New WSJ glossy going global

Plans for the debut of Pursuits, a weekend luxury magazine from The Wall Street Journal, have stretched to global proportions.

OfficeMax and TiVo have signed Direct Impact for marketing campaigns.

Direct Impact, recently acquired by Engauge, will construct a sales database for OfficeMax, as well as provide customer analytics, modeling and strategy development. A marketing ...

Drs. Foster and Smith schedule screen time

Cataloger Drs. Foster and Smith is trying its hand at syndicated television.

Casual science fans are new circ target

December may prove an exciting time to invest in science fans, at least according to Bonnier Corp. and Scientific American.

New Briefs

Facebook

Facebook has given its users the ability to turn off its controversial new ad service, Beacon.

FTC

The Federal Trade Commission has completed its case against the purveyors of an envelope-stuffing business by settling charges with the remaining defendants.

UncleFeed RSS Portal

A categorized RSS feed search engine and directory, UncleFeed RSS Portal, has been launched by ExtraLabs Software.

AdBrite

Online ad auctioneer AdBrite has recieved $23 Million in Series C funding including investments from Sequoia Capital, DAG Ventures and Mitsui Ventures.

ID Media

ID Media has been selected to manage direct response and promotional media for Round Table Pizza.

Userplane

Userplane, a subsidiary of AOL, announced deals with Channel 4 (UK), The CW, FUEL TV and IFC to provide its social networking and community applications ...

The Chicago Association of Direct Marketing

The Chicago Association of Direct Marketing has changed the name of its annual conference from Chicago Direct Marketing Days & Expo to Integrated Marketing Expo: ...

Optimized

Are digital books following the lead of digital music?

With its release of its Kindle device earlier this month, Amazon took a step towards the digitization of books.

Features

Sensitive data creates a challenge for marketers

Teva Neuroscience had a problem. In 2006, the pharmaceutical company was preparing to launch Azilect, a new Parkinson's disease treatment. But, with big-name brands already ...

Sensitive data creates a challenge for marketers

Teva Neuroscience had a problem. In 2006, the pharmaceutical company was preparing to launch Azilect, a new Parkinson's disease treatment. But, with big-name brands already ...

Technique

Tap the news for large SEM returns

Current Events offer planty of opportunities for relevant and cost effective search traffic. Our panel of experts discusses the best way to leverage today's breaking ...

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.