I don't think anyone needed the official government pronouncement that we have been in a recession since last December. As DMNews has reported, consumers are ...
Text messaging is fast and simple, but the growing use of smart phones offers greater capabilities for mobile Web usage. Our experts gauge the effectiveness ...
Keeping track of prospects is a full-time job for college admissions officers. Today's CRM solutions can help.
The LGBT community is more mainstream than ever, with marketers working hard to reach this educated, affluent group. With issues such as same-sex marriage constantly ...
Mobile aids in chilling fun for Universal Orlando Resort; Personalized recommendations give the gift of sales for Figi's and California Tortilla sees fast results from ...
Susan McKenzie, circulation director at window treatment catalog and Internet retailer Smith & Noble, discusses a new customer acquisition program.
Online sales spiked significantly on Cyber Monday last week, according to several reports, bringing a bit of good news to online and multichannel retailers during ...
The dramatic recent events in the US auto industry are being felt throughout the marketing world and, while some agencies are feeling the heat, the ...
Despite trouble in the auto industry, car maker Honda is running its annual "Happy Honda days" campaign to promote holiday car sales. The integrated campaign, ...
With this year's weak economy, the holiday season has become more important than ever to retailers, who earn most of their profits in the fourth ...
Today, consistent campaigns across media are essential — and making the most out of search is key. Four experts share how to integrate organic and ...
Coca-Cola Europe is debuting two new branded mobile phone applications across Europe for the Fanta brand, to target a younger demographic. The effort comes out ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
