December 2008 30 49 Issue of Direct Marketing News

December 2008 30 49 Issue of Direct Marketing News

Spotlight

Accountability rules

Alterian's Hale expects the economy to spur a focus on ROI

Editorial

Marketers should be setting sights for Holidays and beyond

I don't think anyone needed the official government pro­nouncement that we have been in a recession since last De­cember. As DMNews has reported, consumers are ...

Gloves Off

Text messages more effective than mobile Web?

Text messaging is fast and simple, but the growing use of smart phones offers greater capabilities for mobile Web usage. Our experts gauge the effectiveness ...

Main Feature

CRM offers colleges edge

Keeping track of prospects is a full-time job for college admissions officers. Today's CRM solutions can help.

Vertical Feature

Case studies in LGBT marketing

The LGBT community is more mainstream than ever, with marketers working hard to reach this educated, affluent group. With issues such as same-sex marriage constantly ...

The Work

Creative campaigns from Universal Orlando, Figi's and California Tortilla

Mobile aids in chilling fun for Universal Orlando Resort; Personalized recommendations give the gift of sales for Figi's and California Tortilla sees fast results from ...

Nailed It

DMNews speaks with Susan McKenzie, circulation director at Smith & Noble

Susan McKenzie, circulation director at window treatment catalog and Internet retailer Smith & Noble, discusses a new customer acquisition program.

Analysis

Caution after solid Thanksgiving weekend

Online sales spiked significantly on Cyber Monday last week, according to several reports, bringing a bit of good news to online and multichannel retailers during ...

News Articles

Crunched, autos go for direct

The dramatic recent events in the US auto industry are being felt throughout the marketing world and, while some agencies are feeling the heat, the ...

Honda bucks mood with a warm, 'Happy' campaign

Despite trouble in the auto industry, car maker Honda is running its annual "Happy Honda days" campaign to pro­mote holiday car sales. The integrated campaign, ...

Optimized

Retailers optimize digital experience for maximum holiday help

With this year's weak economy, the holiday season has become more impor­tant than ever to retailers, who earn most of their profits in the fourth ...

Technique

Integrate search across channels

Today, consistent campaigns across media are essential — and making the most out of search is key. Four experts share how to integrate organic and ...

Third Screen

Coca-Cola's Fanta introduces mobile games in Europe

Coca-Cola Europe is debuting two new branded mobile phone applica­tions across Europe for the Fanta brand, to target a younger demographic. The effort comes out ...

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.