DHL has announced a 4.9% increase, effective January 6, 2008, in the net average shipping rate for DHL Domestic Air Express and International Express, as ...
The US Post Office in Malibu, CA opened last week after being closed due to the California wildfires.
The Federal Trade Commission found 8.3 million American adults were victims of identity theft in 2005 in a just-released report.
Verizon Wireless announced plans to open its network to outside mobile handsets, devices and applications by the end of 2008.
DMNews chats with Greg Zorthian, global circulation director, Financial Times
As this column went to press, speculation was mounting that Facebook was mulling tweaks to its controversial Beacon widget. The pressure was coming from many ...
David Berney, VP, SapientAre your marketing teams sitting together? Are they located on the same floor as the technologists? Are the two integrated with the ...
Sherri Leopard, CEO, LeopardIn a world where prospects know more about what they're buying than most sellers do, b-to-b marketers need to rethink their role ...
Retaining readers is a key factor in achieving long-term success for any newspaper's Web site. And, for Boston.com, the online site of The Boston Globe, ...
From pudding to potato chips, the world of consumer packaged goods is getting more and more crowded. As consumers enjoy a wide variety of options, ...
Papa John's doesn't have a problem selling pizza on days like Super Bowl Sunday or Halloween, when people often gather for parties or need a ...
Builder Homesite, a consortium of 38 of the nation's largest homebuilders, launched an e-newsletter last year using integrated streaming video from Performance Communications Group.
In July, online phone company Jajah launched a viral global e-mail campaign targeting students studying abroad and business travelers, among others, that offered five free ...
The calendar visual on the Papa John's promotion is confusing. The numbers 4, 8 and 13 distract the viewer from the important information of 7/7/07.
DMNews spends a few minutes with Lisa O'Nasta, VP of marketing, Interwrite Learning
What are the relative benefits of job-hunting on your own compared to using a recruiter?
Direct Group has partnered with Earthsense to launch a new direct marketing product suite called Voter Insight Solutions. Political parties, campaigns, causes, action committees, lobbyists ...
After a two-month review process, multichannel specialty retailer Talbots Inc. has awarded the Talbots brand advertising account to New York-based Publicis.
With more people using mobile phones to search for local business listings, the Yellow Pages Association has decided to add a new mobile section to ...
NBC Universal Inc.'s recently announced multi-year partnership with TiVo Inc. goes into effect January 1 under which the network will be the first to use ...
As the new agency of record for Jenny Craig's $60 million creative account, Y&R Brands will be leaning heavily on the DRTV expertise of one ...
Adobe SYSTEMS and Yahoo have partnered to offer Ads for Adobe PDF Powered by Yahoo.The platform lets online commercial publishers include contextual ads next to ...
Worldata's fall 2007 List Price Index, released this week, showed that permission-based b-to-b and b-to-c e-mail lists both took a price hit, dropping $2/M and ...
Iceland Health LLC is stepping up its DRTV efforts targeting the Hispanic market, and has tapped Quigley Simpson Multi-Cultural as its agency of record to ...
In the middle of a well-publicized, but not necessarily well-received, bid to acquire Restoration Hardware last week, Sears Holdings Corp. said its third quarter net ...
The Federal Trade Commission has reached a settlement with Adteractive Inc., an online advertising company, for its alleged use of "deceptive" spam e-mails and online ...
The new vice chairman of the Postal Regulatory Commission will be commissioner Mark Acton, chairman Dan G. Blair announced on November 28.
Despite slowdowns at several retail Web sites over the Thanksgiving holiday weekend and on Cyber Monday, an overall increase in traffic and sales suggests good ...
Although most direct mailers are confident that the US Postal Service's new rate-setting regulations will be preferable to the old system, which has been in ...
Pepsi, Gevalia and Coke lead the beverage industry in e-mail marketing, according to a new survey by e-mail services firm Email Data Source.
The USPS issued a statement last week which ensures the earliest a new rate case will take effect is March 27.
The Federal Communications Commission is asking for public comment on whether to require telemarketers to honor registrations with the National Do-Not-Call Registry beyond the current ...
Online fabric retailer Fabric.com has tapped e-commerce and search service provider Mercado Software for its on-demand platform.
Mail services provider Neopost debuted Neopost AS-960, a desktop address printing system that also handles barcodes and graphics on envelopes, postcards, newspapers, brochures and catalogs.
Alexander marketing services has been selected as agency of record for Chicago Pneumatic, a provider of industrial, construction and vehicle service power tools and assembly ...
DotHomes.com, a property search engine, has launched a free Property Price Tracker tool. It lets owners, prospective buyers, investors, developers, vendors and estate agents compare ...
Curtis Circulation Company LLC is launching Mixed Martial Arts Authority, currently published by MMA Publications LLC.
Wunderman has appointed a CMO for the first time, selecting Trish Wheaton, who has been on assignment as COO of Wunderman in the UK, for ...
In a seasonal viral e-mail effort, American Express Co. has launched a microsite, www.holidayrockstar.com. Visitors to the site choose one of three songs: "Holiday," "The ...
When other marketers head to the beach in July, search engine marketers begin planning for the fourth quarter boom. For those who balk at the ...
The right data comes from utilizing the right lists: Four experts - Jay Schwedelson, Jane Giles, Richard Apel and Justin Jarvinen - explain how learning ...
How do I create effective dashboards to communicate with my colleagues?
To reach skiers on and off the slopes, Vermont-based ski resort Intrawest partnered with multichannel marketing services provider Responsys to debut mobile marketing communications.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
