December 2007 29 46 Issue of Direct Marketing News

December 2007 29 46 Issue of Direct Marketing News

Duly Noted

DHL Hikes Rates

DHL has announced a 4.9% increase, effective January 6, 2008, in the net average shipping rate for DHL Domestic Air Express and International Express, as ...

Malibu is back on the map

The US Post Office in Malibu, CA opened last week after being closed due to the California wildfires.

FTC surveys US ID Theft

The Federal Trade Commission found 8.3 million American adults were victims of identity theft in 2005 in a just-released report.

Verizon expanding its network

Verizon Wireless announced plans to open its network to outside mobile handsets, devices and applications by the end of 2008.

This Is How We Do It


DMNews chats with Greg Zorthian, global circulation director, Financial Times


Facebook's privacy issue

As this column went to press, speculation was mounting that Facebook was mulling tweaks to its controversial Beacon widget. The pressure was coming from many ...


Marriage of marketing and tech

David Berney, VP, SapientAre your marketing teams sitting together? Are they located on the same floor as the technologists? Are the two integrated with the ...

B-to-b marketers must adapt

Sherri Leopard, CEO, LeopardIn a world where prospects know more about what they're buying than most sellers do, b-to-b marketers need to rethink their role ...

Main Feature

E-mail plays key role in Web site's CRM success

Retaining readers is a key factor in achieving long-term success for any newspaper's Web site. And, for, the online site of The Boston Globe, ...

Vertical Feature

CPG brands get creative

From pudding to potato chips, the world of consumer packaged goods is getting more and more crowded. As consumers enjoy a wide variety of options, ...

The Work

Papa John's Lucky seven is promotional big winner

Papa John's doesn't have a problem selling pizza on days like Super Bowl Sunday or Halloween, when people often gather for parties or need a ...

Builder Homesite

Builder Homesite, a consortium of 38 of the nation's largest homebuilders, launched an e-newsletter last year using integrated streaming video from Performance Communications Group.


In July, online phone company Jajah launched a viral global e-mail campaign targeting students studying abroad and business travelers, among others, that offered five free ...

Private View

The calendar visual on the Papa John's promotion is confusing. The numbers 4, 8 and 13 distract the viewer from the important information of 7/7/07.

Nailed It


DMNews spends a few minutes with Lisa O'Nasta, VP of marketing, Interwrite Learning

People News

Tom Hull, partner at executive search firm Mangieri/Hull Solutions

What are the relative benefits of job-hunting on your own compared to using a recruiter?

News Articles

Direct Group uses 'green' data for new voter offer

Direct Group has partnered with Earthsense to launch a new direct marketing product suite called Voter Insight Solutions. Political parties, campaigns, causes, action committees, lobbyists ...

Publicis now Talbots' agency

After a two-month review process, multichannel specialty retailer Talbots Inc. has awarded the Talbots brand advertising account to New York-based Publicis.

New mobile section on YPA's local guide

With more people using mobile phones to search for local business listings, the Yellow Pages Association has decided to add a new mobile section to ...

NBC, TiVo team up in bid to combat ad avoiders

NBC Universal Inc.'s recently announced multi-year partnership with TiVo Inc. goes into effect January 1 under which the network will be the first to use ...

Y&R gets Jenny Craig DRTV

As the new agency of record for Jenny Craig's $60 million creative account, Y&R Brands will be leaning heavily on the DRTV expertise of one ...

Yahoo joins with Adobe on PDF ads

Adobe SYSTEMS and Yahoo have partnered to offer Ads for Adobe PDF Powered by Yahoo.The platform lets online commercial publishers include contextual ads next to ...

List prices for e-mail, b-to-c mags and masterfiles drop

Worldata's fall 2007 List Price Index, released this week, showed that permission-based b-to-b and b-to-c e-mail lists both took a price hit, dropping $2/M and ...

Iceland Health chooses AOR

Iceland Health LLC is stepping up its DRTV efforts targeting the Hispanic market, and has tapped Quigley Simpson Multi-Cultural as its agency of record to ...

Sears stumbles in Restoration Hardware bid

In the middle of a well-publicized, but not necessarily well-received, bid to acquire Restoration Hardware last week, Sears Holdings Corp. said its third quarter net ...

FTC settles with Adteractive over deceptive spam

The Federal Trade Commission has reached a settlement with Adteractive Inc., an online advertising company, for its alleged use of "deceptive" spam e-mails and online ...

PRC takes Acton for new vice chairman

The new vice chairman of the Postal Regulatory Commission will be commissioner Mark Acton, chairman Dan G. Blair announced on November 28.

Strong start for online retail

Despite slowdowns at several retail Web sites over the Thanksgiving holiday weekend and on Cyber Monday, an overall increase in traffic and sales suggests good ...

USPS rate structure still unpredictable

Although most direct mailers are confident that the US Postal Service's new rate-setting regulations will be preferable to the old system, which has been in ...

Soft drink companies buzz on e-mail

Pepsi, Gevalia and Coke lead the beverage industry in e-mail marketing, according to a new survey by e-mail ser­vices firm Email Data Source.

New Briefs


The USPS issued a statement last week which ensures the earliest a new rate case will take effect is March 27.


The Federal Communications Commission is asking for public comment on whether to require telemarketers to honor registrations with the National Do-Not-Call Registry beyond the current ...

Online fabric retailer has tapped e-commerce and search service provider Mercado Software for its on-demand platform.


Mail services provider Neopost debuted Neopost AS-960, a desktop address printing system that also handles barcodes and graphics on envelopes, postcards, newspapers, brochures and catalogs.

Alexander Marketing

Alexander marketing services has been selected as agency of record for Chicago Pneumatic, a provider of industrial, construction and vehicle service power tools and assembly ..., a property search engine, has launched a free Property Price Tracker tool. It lets owners, prospective buyers, investors, developers, vendors and estate agents compare ...

Curtis Circulation Co.

Curtis Circulation Company LLC is launching Mixed Martial Arts Authority, currently published by MMA Publications LLC.


Wunderman has appointed a CMO for the first time, selecting Trish Wheaton, who has been on assignment as COO of Wunderman in the UK, for ...


American Express holiday push

In a seasonal viral e-mail effort, American Express Co. has launched a microsite, Visitors to the site choose one of three songs: "Holiday," "The ...


Christmas begins in July for search engine marketers

When other marketers head to the beach in July, search engine marketers begin planning for the fourth quarter boom. For those who balk at the ...


Tips on tapping into leisure habits

The right data comes from utilizing the right lists: Four experts - Jay Schwedelson, Jane Giles, Richard Apel and Justin Jarvinen - explain how learning ...


Tracking offline conversions, online holiday campaign tips and more

How do I create effective dashboards to communicate with my colleagues?

Third Screen

Intrawest cell tool updates skiers on snow conditions

To reach skiers on and off the slopes, Vermont-based ski resort Intrawest part­nered with multichannel marketing services provider Responsys to debut mobile marketing communications.

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