December 2013 Issue of Direct Marketing News
• Cover Story: Marketing Leads Here! Customers’ changing purchase habits have extended marketers’ reach further into the sales funnel, upping their contribution to revenue • Special Feature: Is Data Management an Oxymoron • Battle of the Brands: Brookstone vs. Sharper Image • Case Study: Dell-ving Into the Future • Caples Recap: All Guts, All Glory
The sales and marketing teams at Digital Manufacturing are bickering and its impacting their work. What would you do in that situation? Read on to ...
Sterling Worldwide is hiring a new VP of sales and marketing. One candidate is all about the data, the other is all about fostering customer ...
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
Dangerfield has been through it all. Here's what she hopes Dell will achieve in the future and how she plans to help take the company ...
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with ...
Diary of a CMO
Month 12: Be wherever customers are when they begin their buying journey.
We sought the advice of several experts to provide you with proven practices to keep your email marketing out of the spam box.
Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one ...
Ron Stroman, Deputy Postmaster General of the USPS, maintains a firm belief that postal reform can be enacted by Congress in the coming months.
When marketers hear the word "social," their minds immediately roll through a list of networks. But social isn't about networks; it's about consumer behavior.
One Tough Question
Insight communities give brands immediate access to large representative groups of stakeholders that will deliver honest feedback.
If you want to get close to your customers, an optimal mix of public social media and private online collaboration should be an essential part ...
Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your ...
Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.
It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's ...
Word to the Wise
Far too many marketers equate customer experience (CX) with customer service, thus overlooking marketing's role in CX—which is significant.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a ...
See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.
I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they ...
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's ...
Battle of the Brands
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
That feeling you get when you're in the presence of great creative—that's what Caples 2013 was all about.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.