E-mail service providers have found a new way to acquire customers in the small business category, a cost-conscious group, by way of an age-old marketing ...
Yahoo recently unveiled a new webmail interface worldwide, codenamed "Minty," which follows on Hotmail's recent makeover and Gmail's release of the "Priority Inbox."
The marketing team at La Quinta Corporation, a hotel chain of more than 800 properties, suspected that it could get more out of its frequent ...
Financial institutions are emphasizing transparency and choice, and trying to learn more about their customers, increase loyalty, and better target their offers in response to ...
Your customers are your most valuable asset. It will always be important to secure new customers, but businesses also need to leverage relationships with existing ...
Cable and broadcast television networks are asking fans of their shows to "check in" via social media between seasons.
Mobile is essential for any retailer's multichannel strategy. This is true, not only because mobile penetration is so high, but because people have an "always-on" ...
This may be remembered as the season of free shipping. Many catalogers are offering free delivery, often with no minimum-spending limit, to get the attention ...
Chris Davis, SVP at Gaia Online, talks about how virtual worlds use digital advertising to reach consumers
Dependable and accessible high-speed wireless has become a critical component of hotel service to guests, but many hotels are still lacking the infrastructure
Instead of trying to force some 140 million books into arbitrary genre buckets, Richard Davies, a direct e-mail belletrist for AbeBooks, consults purchase history and ...
Barry Westrum, CMO of Yum Brands' 640 A&W Restaurants, discusses its recent campaign
A shopper marketing program helped Procter & Gamble drive incremental sales while driving awareness of its Future Friendly platform, which aims to educate consumers on ...
E-mail marketers don't expect Facebook's revamped messaging system to replace traditional e-mail service, but they are watching the platform's rollout to see how they can ...
Consumers are rushing to group coupon services like Groupon and LivingSocial, spawning imitation platforms and coupon aggregators.
Marketers including Carhartt, Mazda and The Sports Authority, have flocked to agency networks in the past two months to leverage the expertise of distinct firms ...
Ratings and data provider The Nielsen Co. told customers last month that it erroneously reported a 22% year-over-year decline in consumers' time spent on some ...
The Queensboro Shirt Co., launched by founder and president Fred Meyers in the late 1970s, recently launched two new direct sales channels: an iPhone application ...
American voters sent a clear message about government spending last month when they voted in a new House of Representatives class dominated by Republicans.
Harvard School of Business' first CMO, Brian Kenny, enjoys being in charge of marketing in the midst of one of the most business-focused institutions in ...
Value. As I perused the final draft pages of this month's issue, it struck me how many of our stories involve the idea of providing ...
It's no longer sufficient to simply focus on product, brand, media or channel. Customers are the center of today's marketing conversations.
John Shegerian, chairman and CEO of Electronic Recyclers International, Inc., and Tim McLaughlin, president and founder of Siteworx, debate.
Marketers find new ways stand out by adding flexibility and better incentives
Loyalty programs can help businesses retain customers, but they can also be expensive. In order to justify the spend, marketers must constantly assess these programs.
Rising oil prices followed by a brutal recession that saw a plunge in both business and leisure travel threatened the airline industry as a whole ...
Nonprofit marketers continue to rely on their long-standing marketing strategies, direct mail in particular, even as they move to integrate other online and social media ...
Consumers associate the hands-on, outdoor work of Habitat for Humanity volunteers, who build homes for the underprivileged, with warm weather.
Single malt Scotch whisky maker Glenfiddich recently launched a campaign emphasizing the brand's pioneering spirit with the theme, "One Day You Will."
To promote the November 16 release of Jay-Z's autobiography, Decoded, Spiegel & Grau, a division of Random House, partnered with Bing and Droga5 for an ...
Important Indian holidays fall in October and November, so Lufthansa introduced a campaign to celebrate Indian food.
The Yellow Pages in Melbourne, Australia, sought to demonstrate advertising efficacy in its small business pages, so it created a case study.
The Society for the Prevention of Cruelty to Animals in Hong Kong partnered with DDB and Tribal DDB to raise awareness of battery-farming practices in ...
ID Media's chairman and CEO, Lynn Fantom, explains how technology has both leveled and complicated the playing field
For car dealership network MileOne, lead generation can be tricky business. It does generate leads for consumers in the market to buy a car, but ...
Have you ever received a promotion from a company for a product you've already purchased from them? If so, you're not alone.
After selecting a new marketing database vendor, marketers can become complacent. After all, if the marketer just spent considerable effort putting vendors under a microscope, ...
According to global intelligence firm IDC, "In 2010, 1.2 zettabytes of digital information will be created." A zettabyte is one trillion gigabytes! More than ever, ...
Many companies abide by the traditional holiday practice of sending a greeting card to their customers, but how many actually try to accomplish more with ...
It is a time of intense transition in the music business. New technologies are changing the definition of content and distribution. A young singer competes ...
Our pick of the latest list moves in the industry this month, including All-American Democrat Voters, American Baby, Boomers and Seniors Seeking Care Facilities, BusinessMine ...
Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
