December 2008 Issue of Direct Marketing News

December 2008 Issue of Direct Marketing News

Spotlight

From soup to stamps

The USPS' Bernstock on moving from the private sector to public sector

Editorial

Marketers, consumers benefit from broad, measured campaigns

Whether it's on a mobile phone, an e-mail inbox or a social network profile page, the personal space of a consumer is coveted real estate. ...

Gloves Off

Do forward-to-a-friend referrals work?

The viral forward-to-a-friend tactic might be a quick way to build up a list, but others argue the process falls short. Are these referral marketing ...

Vertical Feature

Building movie buzz online

Film trailers are no longer the be-all-end-all of movie promotion, say experts. Today, active online marketing is an essential part of any film's marketing efforts.

The Work

Creative solutions from Clearview Mall, Cornell Univ., and Little League Baseball and Softball

Results are ducky for Clearview Mall's direct mail coupons; Cornell University's multimedia approach captures attention of executives; and Little League Baseball and Softball's video Web ...

Nailed It

DMNews talks with Scott Terrill, VP of marketing, Suddenlink Communications

Scott Terrill, VP of marketing for cable, phone and Internet service provider Suddenlink Communications, discusses Pluris' Offer Management and Optimization

Analysis

Ads explode on long-form Web content

The PC is no longer just a place for watching a couple of minutes of online content: This year, long-form TV and movie viewing on ...

News Articles

Harrah's makes loyalty mobile

Casino operator Harrah's Operating Company Inc. is testing a new mobile-based loyalty program from bCode. Inter­nally, the program is known as "T.I.P." for "Texting Important ...

Consumer Reports hits Boston malls

As part of an ongoing to strategy to test different platforms and reach targeted audiences, Consumers Reports put together a retail program that launched last ...

AT&T realigns business units

AT&T Inc., the owner of Yellowpages.com, has realigned its advertising sales and product responsibilities under two new business units in a move to help streamline ...

Move Update goes into effect

The US Postal Service's long-awaited Move Update require­ments officially took effect last week; however, mailers will have about six months to become com­pliant with the ...

Optimized

E-mail is popular this holiday, but marketers should be careful

With the holidays quickly approaching, it's no surprise that retailers in the online space are using e-mail marketing to reach the ever-increasingly digital consumer. "Holidays ...

Technique

Rich opportunities in niche media

Audience fragmentation has changed media buying — so when, why and how should mar­keters go after niche media buys instead of mass media? Four experts ...

Third Screen

Time's People debuts Crisp mobile WAP site

People.com has teamed up with mobile services firm Crisp Wireless to debut People.com Mobile. The site was cre­ated and hosted in conjunction with launch partner ...

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.