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Issue Archive
> December 01, 2008 Issue of DMNews
December 01, 2008 Issue of DMNews
Vertical Feature
Building movie buzz online
Film trailers are no longer the be-all-end-all of movie promotion, say experts. Today, active online marketing is an essential part of any film's marketing efforts.
Analysis
Ads explode on long-form Web content
The PC is no longer just a place for watching a couple of minutes of online content: This year, long-form TV and movie viewing on ...
News Articles
Harrah's makes loyalty mobile
Casino operator Harrah's Operating Company Inc. is testing a new mobile-based loyalty program from bCode. Internally, the program is known as "T.I.P." for "Texting Important ...
Consumer Reports hits Boston malls
As part of an ongoing to strategy to test different platforms and reach targeted audiences, Consumers Reports put together a retail program that launched last ...
AT&T realigns business units
AT&T Inc., the owner of Yellowpages.com, has realigned its advertising sales and product responsibilities under two new business units in a move to help streamline ...
Move Update goes into effect
The US Postal Service's long-awaited Move Update requirements officially took effect last week; however, mailers will have about six months to become compliant with the ...
Optimized
E-mail is popular this holiday, but marketers should be careful
With the holidays quickly approaching, it's no surprise that retailers in the online space are using e-mail marketing to reach the ever-increasingly digital consumer. "Holidays ...
Nailed It
DMNews talks with Scott Terrill, VP of marketing, Suddenlink Communications
Scott Terrill, VP of marketing for cable, phone and Internet service provider Suddenlink Communications, discusses Pluris' Offer Management and Optimization
Editorial
Marketers, consumers benefit from broad, measured campaigns
Whether it's on a mobile phone, an e-mail inbox or a social network profile page, the personal space of a consumer is coveted real estate. ...
Spotlight
From soup to stamps
The USPS' Bernstock on moving from the private sector to public sector
Gloves Off
Do forward-to-a-friend referrals work?
The viral forward-to-a-friend tactic might be a quick way to build up a list, but others argue the process falls short. Are these referral marketing ...
Technique
Rich opportunities in niche media
Audience fragmentation has changed media buying — so when, why and how should marketers go after niche media buys instead of mass media? Four experts ...
The Work
Creative solutions from Clearview Mall, Cornell Univ., and Little League Baseball and Softball
Results are ducky for Clearview Mall's direct mail coupons; Cornell University's multimedia approach captures attention of executives; and Little League Baseball and Softball's video Web ...
Third Screen
Time's People debuts Crisp mobile WAP site
People.com has teamed up with mobile services firm Crisp Wireless to debut People.com Mobile. The site was created and hosted in conjunction with launch partner ...
Most Popular
Most Emailed
Most Recent
Potter insists on five-day delivery as part of Postal Service reform
Welch's juices up brand marketing with digital effort
Regulators, marketers seek to clarify pharma's marketing role on social media at hearings
Coca-Cola to send 'Happiness Ambassadors' around the world in social media effort
How to improve social media accountability
SearchForce releases multichannel analytics tool
CKFree push leverages social networking apps
Tobi.com debuts virtual fitting room
How to use analytics to measure online video effectiveness
Inbox Insider: Law firms find CRM best use of e-mail
Potter insists on five-day delivery as part of Postal Service reform
Tobi.com debuts virtual fitting room
AmEx debuts consulting and analytics arm for business customers
Guitar Center revises Web wish lists for holiday shopping season
Intel debuts viral gift card holiday campaign
Inbox Insider: Law firms find CRM best use of e-mail
Welch's juices up brand marketing with digital effort
MasterCard debuts mobile payments platform in Brazil
Bordeaux positions its wines as young, affordable
Coca-Cola to send 'Happiness Ambassadors' around the world in social media effort
MetaResponse awarded investor list
Muscle Milk releases playful Thankgiving viral video
Adknowledge acquires ad network business of SocialMedia.com
Postal Service narrows branch consolidation list to 241
Nutrisystem working with e-mail AOR Responsys to improve e-mail efforts
Intel debuts viral gift card holiday campaign
Publicis-owned Masius NY rebrands to form Leo Burnett business group
Cramer-Krasselt wins Crocs business, plans campaign for Q1 2010
AmEx debuts consulting and analytics arm for business customers
SPCA International improves data for pup-saving campaign
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