Whether it's on a mobile phone, an e-mail inbox or a social network profile page, the personal space of a consumer is coveted real estate. ...
The viral forward-to-a-friend tactic might be a quick way to build up a list, but others argue the process falls short. Are these referral marketing ...
Film trailers are no longer the be-all-end-all of movie promotion, say experts. Today, active online marketing is an essential part of any film's marketing efforts.
Results are ducky for Clearview Mall's direct mail coupons; Cornell University's multimedia approach captures attention of executives; and Little League Baseball and Softball's video Web ...
Scott Terrill, VP of marketing for cable, phone and Internet service provider Suddenlink Communications, discusses Pluris' Offer Management and Optimization
The PC is no longer just a place for watching a couple of minutes of online content: This year, long-form TV and movie viewing on ...
Casino operator Harrah's Operating Company Inc. is testing a new mobile-based loyalty program from bCode. Internally, the program is known as "T.I.P." for "Texting Important ...
As part of an ongoing to strategy to test different platforms and reach targeted audiences, Consumers Reports put together a retail program that launched last ...
AT&T Inc., the owner of Yellowpages.com, has realigned its advertising sales and product responsibilities under two new business units in a move to help streamline ...
The US Postal Service's long-awaited Move Update requirements officially took effect last week; however, mailers will have about six months to become compliant with the ...
With the holidays quickly approaching, it's no surprise that retailers in the online space are using e-mail marketing to reach the ever-increasingly digital consumer. "Holidays ...
Audience fragmentation has changed media buying — so when, why and how should marketers go after niche media buys instead of mass media? Four experts ...
People.com has teamed up with mobile services firm Crisp Wireless to debut People.com Mobile. The site was created and hosted in conjunction with launch partner ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
