Rutgers Business School is betting on the Web to gain students, says the school's marketing director, Eric Koomen.
Arrests were made last week in the largest data breach case ever - 130 million credit card numbers were stolen earlier this year from five ...
A year's worth of research conducted by Google TV has little to offer in terms of consumer viewing revelations, but the program has much to ...
The rush to stand out in the mailbox, as well as advances in mail technology, has led some marketers to consider larger mailers. But are ...
With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy
Marketers of software-as-a-service platforms bring consumer tactics to b-to-b when looking to highlight the advantages of their offerings
Sub Rosa chief creative Michael Ventura shares thoughts on RedStamp.com's social media campaign and Tourism Ireland's direct mail piece.
David Kimrey, senior manager of business intelligence at TicketsNow.com, discusses the company's use of pre- dictive modeling to customize its marketing messages
When it comes to our people and potential candidates, there is one common value we seek: Passion. When meeting with a candidate, we want to ...
Kodak has been breaking new ground in its use of multiple channels to promote their cost-saving printer line. Most notable is its use of short- ...
Marketers are looking for ways to further capitalize on the growing interest among consumers in digital music.
With its layaway program proving to be popular among Sears and Kmart customers for back-to-school, Sears Holding Corp. has launched a new program designed for ...
Data breaches continue to vex marketers. Three men were indicted this month for stealing more than 130 million credit and debit card numbers, according to ...
Though well-known catalog brands like Sharper Image and Smith & Hawken have gone out of business, and other mailers are dramatically cutting circulation, the sun ...
Google AdWords users have a new option for creating in-stream video advertising now that SpotMixer's self-serve video ad creation platform has been integrated within AdWords' ...
A new FTC rule goes into effect on September 1 prohibiting prerecorded commercial telemarketing calls to consumers, also known as robocalls, without written permission from ...
British Airways has extended its "Face-to-Face" campaign, a nonprofit effort to promote entrepreneurship in tough times, by launching "Business Opportunity Grants." It worked with digital ...
Social network membership is growing among Americans, according to a recent Forrester Research study. The most rapid growth has occurred among consumers 35 and older; ...
Buying and renting mailing lists can be an expensive proposition, but it's still an essential part of direct marketing. Four experts share how you can ...
Experts discuss how to improve your reputation with Twitter, remain competitive in a slow economy and more.
More companies are advertising on iPhone apps as the mini programs gain popularity. For publishers like The New York Times and the Associated Press, offering ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
