Marketing services provider Epsilon is putting all of its data services offerings under one umbrella brand name: Abacus.
SAN JOSE, CAáû Ask.com CEO Jim Lanzone talked with Search Engine Strategies conference co-chair Chris Sherman about his company's challenges in the search engine marketplace.
The New York Times Co. has entered into an agreement with Rapt Inc. to employ an advertising yield-management platform across NYTimes.com.
Bob Otto, USPS chief technology officer, will be retiring October 1. A replacement has not yet been named.
Danny Sullivan, Search Engine Strategies Conference and Expo co-chair, led a keynote with Google Inc.'s vice president of search products and user experience Marissa Mayer, ...
Blue Bird Wanderlodge, a maker of luxury motorcoaches, has tapped Western Creative Inc. as its new agency of record.
When the leading members of a single industry join together, such as happened last week at the Search Engine Strategies show in San Jose, CA, ...
Sony is launching the Ice Silver, a new version of its PlayStation Portable, this fall and is expanding on its Dude Get Your Own campaign ...
The maker of Arrow shirts has launched a multichannel marketing campaign designed to raise awareness of - and financial support toward - restoring the deteriorating ...
With the important holiday selling season right around the corner and a series of highly publicized toy recalls in the not-too-distant past, several multichannel toy ...
MTV Networks said it is merging its year-old Urge downloadable music service into Rhapsody, the subscription service owned by RealNetworks. The new service will be ...
Not since 90210 has a ZIP Code carried such an added meaning.
Townnews.comáhas partnered with ThePort Network to provide networking and content-generating capabilities to its customers.
Office Max, Office Depot and Staples have each introduced programs intended to build market share of printing sales, and are putting the might of national ...
One of the goals of marketers is to take advantage of every opportunity to raise brand awareness - and this includes packaging materials.
After two decades years of offering customers air miles as a reward, the Citi/AAdvantage credit card is now in tune with the music industry.
Del Monte Food's Meow Mix has partnered with Omnicom's Agency.com for a new interactive Web site, as part of its Think Like a Cat campaign ...
During the past few weeks, both the Senate and the House have held so-called oversight hearings concerning the Postal Service.
With rapid adoption of Internet search, consumers have an array of online sources to find local products and services, and small and medium businesses (SMBs) ...
How does a magazine publisher - after years of declining returns on its subscription offers, and sitting precariously within a rapidly changing industry - turn ...
The my consumerárevolution is not just about music and cell phones. It has changed consumer behavior around health issues, as patients and their families use ...
Your editorial, Creativity abounds in today's DM work, draws a particularly interesting insight to the state of DM and client-side marketing.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
