August 2007 29 32 Issue of Direct Marketing News

August 2007 29 32 Issue of Direct Marketing News


Epsilon consolidates data services under Abacus brand

Marketing services provider Epsilon is putting all of its data services offerings under one umbrella brand name: Abacus. CEO talks future strategy: SES

SAN JOSE, CAáû CEO Jim Lanzone talked with Search Engine Strategies conference co-chair Chris Sherman about his company's challenges in the search engine marketplace.

New York Times selects Rapt Inc. to serve ads

The New York Times Co. has entered into an agreement with Rapt Inc. to employ an advertising yield-management platform across

USPS' Otto to retire Oct. 1

Bob Otto, USPS chief technology officer, will be retiring October 1. A replacement has not yet been named.

Google exec discusses latest features: SES

Danny Sullivan, Search Engine Strategies Conference and Expo co-chair, led a keynote with Google Inc.'s vice president of search products and user experience Marissa Mayer, ...

Blue Bird taps Western Creative as AOR

Blue Bird Wanderlodge, a maker of luxury motorcoaches, has tapped Western Creative Inc. as its new agency of record.

Google's monetizing strategy plays it safe

When the leading members of a single industry join together, such as happened last week at the Search Engine Strategies show in San Jose, CA, ...

Sony extends "Dude Get Your Own" Campaign

Sony is launching the Ice Silver, a new version of its PlayStation Portable, this fall and is expanding on its Dude Get Your Own campaign ...

Arrow shirt gives social networking a cause

The maker of Arrow shirts has launched a multichannel marketing campaign designed to raise awareness of - and financial support toward - restoring the deteriorating ...

Toy merchants prepare for uncertain Q4

With the important holiday selling season right around the corner and a series of highly publicized toy recalls in the not-too-distant past, several multichannel toy ...

MTV adds heft in Rhapsody link-up

MTV Networks said it is merging its year-old Urge downloadable music service into Rhapsody, the subscription service owned by RealNetworks. The new service will be ...

USPS adds ZIP to Saks' shoe shopping

Not since 90210 has a ZIP Code carried such an added meaning. lets clients network with readers via ThePort

Townnews.comáhas partnered with ThePort Network to provide networking and content-generating capabilities to its customers.

Office supply superstores vie for position in printing marketplace

Office Max, Office Depot and Staples have each introduced programs intended to build market share of printing sales, and are putting the might of national ...'s image raised by USPS flat-rate box

One of the goals of marketers is to take advantage of every opportunity to raise brand awareness - and this includes packaging materials.

Citi/AAdvantage sponsors Van Halen concert tour

After two decades years of offering customers air miles as a reward, the Citi/AAdvantage credit card is now in tune with the music industry.

Meow Mix has cat-centric site for pet lovers

Del Monte Food's Meow Mix has partnered with Omnicom's for a new interactive Web site, as part of its Think Like a Cat campaign ...

Mailer pros need to step up for the industry

During the past few weeks, both the Senate and the House have held so-called oversight hearings concerning the Postal Service.

New breed of local search ads for the SMB

With rapid adoption of Internet search, consumers have an array of online sources to find local products and services, and small and medium businesses (SMBs) ...

Circulation gets a lift with high-class mail efforts

How does a magazine publisher - after years of declining returns on its subscription offers, and sitting precariously within a rapidly changing industry - turn ...

Consumers find it's a "My" medical world online

The my consumerárevolution is not just about music and cell phones. It has changed consumer behavior around health issues, as patients and their families use ...

Brand and direct lines are beginning to blur

Your editorial, Creativity abounds in today's DM work, draws a particularly interesting insight to the state of DM and client-side marketing.

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...