August 2008 30 34 Issue of Direct Marketing News

August 2008 30 34 Issue of Direct Marketing News


Deeper investment in being green needed to sustain validity

In this issue's Spotlight, Sam Pulcrano of the US Postal Service shares the agency's plans on sustainability, as well as his own views on the ...


Trust is a key to Web marketing

Lately, I've become interested in the sub­ject of trust as it relates to Internet mar­keting. Two annual studies that I've read recently, the 2008 Edelman ...

Boosting call-center efficiency

Designing and delivering an effective customer care teleservices program is a balancing act. First, you must estab­lish the level of service to be offered. That ...

Gloves Off

Do branded content sites deliver the best ROI?

Placement on established, branded Web sites may seem like a logical step for online marketers looking to reach qualified audiences and online revenue goals, but ...

Main Feature

A foodie frenzy

A taste for food-related coverage has helped this magazine sector hold steady.

Vertical Feature

What women want

When it comes to marketing healthcare online, women are often the key decision makers that marketers need to reach.

The Work

Showcasing creative campaigns from Cisco Systems, Covad Communications and Quality Logo Products

Cisco Systems takes the social route; Customer research informs site design for Covad Communications; Results pop for Quality Logo Products 3-D mailer.

Nailed It

DMNews talks with Paul Siska, CEO of First Consumer Debt Management

Paul Siska, CEO of First Consumer Debt Management, discusses working with search firm EveryMundo to use SEM to target Spanish-speaking Internet users.

People News

What should a candidate look for in a workplace culture?

My advice to candidates, especially those looking for a position in interactive marketing, is to seek out a company with an extensiveon-boarding program. This can ...

Direct Choice

Building red, white & blue demand for a product is a winner, a consumer says

This direct mailer caught me off guard. Since the postcard was red, white and blue, I thought it was another political statement for the Democratic ...


Average women an untapped group

In a Meredith Corp. study, The Gamma Factor: Women and the New Social Cur­rency, the company describes Gamma women as everyday women with a large ...

News Articles

Gupta steps down as CEO of InfoGroup

Vinod Gupta, CEO of Info­Group, resigned from his execu­tive position at the firm he founded in 1972 on August 21. His action was part of ...

Chicago Tribune, Valassis team up for mail program

Chicago Tribune Media Group and Valassis are partnering to provide advertisers with a new alternative for reaching their audiences in the Chicago market. The Chicago ...

Research may relieve 'info overload' in online data

One challenge facing online retailers is analyzing the mass of avail­able consumer data, to better market their product offerings. Now, research being done by the ...

Olympic video ad spend estimated at $5.75 M

The 2008 Beijing Olympics have had record viewership and Web site traffic on EMarketer has estimated that online video ad spending will reach $5.75 ...

Boy Scouts of America looks to drive marketing innovation

In an effort to drive innovation, build a stronger brand and create additional impact, The Boy Scouts of America (BSA) recently merged its marketing functions. ...

SES show reflects cross-channel

At Search Engine Strategies San Jose last week, marketers met to explore search trends and tactics. Discussion often turned to the role that the other ...

Chrysler drives at retention

Chrysler has launched three new customer retention and acquisition programs — Dodge THX, Chrysler Inner Circle and Planet Jeep — to woo female buyers during ...

Where did Internet sales go?

For the first time in a decade, catalog/Internet retailers are see­ing a slide in Internet sales as a percentage of total direct sales, according to ...

Skittles to remix the rainbow

Snack food giant Mars is working with Omnicom's digital shop on a new campaign for its fruit candy Skittles that asks teens to make ...


Integrated campaign sets records for The Weather Channel

It may take the use of other channels for marketers to reach people on their mobile phones. The Weather Chan­nel Interactive, for example, has had ...


Insert choices vary by industry

Different verticals benefit from different types of insert media programs, depending on the lifestyles and habits of their target audience. Four experts comment on specific ...

Third Screen

Arby's coupons going mobile

Coupons have long been a part of fast-food chain Arby's marketing efforts, so it's no surprise that the brand's first foray into mobile marketing includes ...

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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