In this issue's Spotlight, Sam Pulcrano of the US Postal Service shares the agency's plans on sustainability, as well as his own views on the ...
Lately, I've become interested in the subject of trust as it relates to Internet marketing. Two annual studies that I've read recently, the 2008 Edelman ...
Designing and delivering an effective customer care teleservices program is a balancing act. First, you must establish the level of service to be offered. That ...
Placement on established, branded Web sites may seem like a logical step for online marketers looking to reach qualified audiences and online revenue goals, but ...
When it comes to marketing healthcare online, women are often the key decision makers that marketers need to reach.
Cisco Systems takes the social route; Customer research informs site design for Covad Communications; Results pop for Quality Logo Products 3-D mailer.
Paul Siska, CEO of First Consumer Debt Management, discusses working with search firm EveryMundo to use SEM to target Spanish-speaking Internet users.
My advice to candidates, especially those looking for a position in interactive marketing, is to seek out a company with an extensiveon-boarding program. This can ...
This direct mailer caught me off guard. Since the postcard was red, white and blue, I thought it was another political statement for the Democratic ...
In a Meredith Corp. study, The Gamma Factor: Women and the New Social Currency, the company describes Gamma women as everyday women with a large ...
Vinod Gupta, CEO of InfoGroup, resigned from his executive position at the firm he founded in 1972 on August 21. His action was part of ...
Chicago Tribune Media Group and Valassis are partnering to provide advertisers with a new alternative for reaching their audiences in the Chicago market. The Chicago ...
One challenge facing online retailers is analyzing the mass of available consumer data, to better market their product offerings. Now, research being done by the ...
The 2008 Beijing Olympics have had record viewership and Web site traffic on NBCOlympics.com. EMarketer has estimated that online video ad spending will reach $5.75 ...
In an effort to drive innovation, build a stronger brand and create additional impact, The Boy Scouts of America (BSA) recently merged its marketing functions. ...
At Search Engine Strategies San Jose last week, marketers met to explore search trends and tactics. Discussion often turned to the role that the other ...
Chrysler has launched three new customer retention and acquisition programs — Dodge THX, Chrysler Inner Circle and Planet Jeep — to woo female buyers during ...
For the first time in a decade, catalog/Internet retailers are seeing a slide in Internet sales as a percentage of total direct sales, according to ...
Snack food giant Mars is working with Omnicom's digital shop Agency.com on a new campaign for its fruit candy Skittles that asks teens to make ...
It may take the use of other channels for marketers to reach people on their mobile phones. The Weather Channel Interactive, for example, has had ...
Different verticals benefit from different types of insert media programs, depending on the lifestyles and habits of their target audience. Four experts comment on specific ...
Coupons have long been a part of fast-food chain Arby's marketing efforts, so it's no surprise that the brand's first foray into mobile marketing includes ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
