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Issue Archive
> August 25, 2008 Issue of DMNews
August 25, 2008 30 34 Issue of DMNews
People News
What should a candidate look for in a workplace culture?
My advice to candidates, especially those looking for a position in interactive marketing, is to seek out a company with an extensiveon-boarding program. This can ...
Main Feature
A foodie frenzy
A taste for food-related coverage has helped this magazine sector hold steady.
Vertical Feature
What women want
When it comes to marketing healthcare online, women are often the key decision makers that marketers need to reach.
Direct Choice
Building red, white & blue demand for a product is a winner, a consumer says
This direct mailer caught me off guard. Since the postcard was red, white and blue, I thought it was another political statement for the Democratic ...
Analysis
Average women an untapped group
In a Meredith Corp. study, The Gamma Factor: Women and the New Social Currency, the company describes Gamma women as everyday women with a large ...
News Articles
Gupta steps down as CEO of InfoGroup
Vinod Gupta, CEO of InfoGroup, resigned from his executive position at the firm he founded in 1972 on August 21. His action was part of ...
Chicago Tribune, Valassis team up for mail program
Chicago Tribune Media Group and Valassis are partnering to provide advertisers with a new alternative for reaching their audiences in the Chicago market. The Chicago ...
Research may relieve 'info overload' in online data
One challenge facing online retailers is analyzing the mass of available consumer data, to better market their product offerings. Now, research being done by the ...
Olympic video ad spend estimated at $5.75 M
The 2008 Beijing Olympics have had record viewership and Web site traffic on NBCOlympics.com. EMarketer has estimated that online video ad spending will reach $5.75 ...
Boy Scouts of America looks to drive marketing innovation
In an effort to drive innovation, build a stronger brand and create additional impact, The Boy Scouts of America (BSA) recently merged its marketing functions. ...
SES show reflects cross-channel
At Search Engine Strategies San Jose last week, marketers met to explore search trends and tactics. Discussion often turned to the role that the other ...
Chrysler drives at retention
Chrysler has launched three new customer retention and acquisition programs — Dodge THX, Chrysler Inner Circle and Planet Jeep — to woo female buyers during ...
Where did Internet sales go?
For the first time in a decade, catalog/Internet retailers are seeing a slide in Internet sales as a percentage of total direct sales, according to ...
Skittles to remix the rainbow
Snack food giant Mars is working with Omnicom's digital shop Agency.com on a new campaign for its fruit candy Skittles that asks teens to make ...
Optimized
Integrated campaign sets records for The Weather Channel
It may take the use of other channels for marketers to reach people on their mobile phones. The Weather Channel Interactive, for example, has had ...
Nailed It
DMNews talks with Paul Siska, CEO of First Consumer Debt Management
Paul Siska, CEO of First Consumer Debt Management, discusses working with search firm EveryMundo to use SEM to target Spanish-speaking Internet users.
Editorial
Deeper investment in being green needed to sustain validity
In this issue's Spotlight, Sam Pulcrano of the US Postal Service shares the agency's plans on sustainability, as well as his own views on the ...
Op-Ed
Trust is a key to Web marketing
Lately, I've become interested in the subject of trust as it relates to Internet marketing. Two annual studies that I've read recently, the 2008 Edelman ...
Boosting call-center efficiency
Designing and delivering an effective customer care teleservices program is a balancing act. First, you must establish the level of service to be offered. That ...
Gloves Off
Do branded content sites deliver the best ROI?
Placement on established, branded Web sites may seem like a logical step for online marketers looking to reach qualified audiences and online revenue goals, but ...
Technique
Insert choices vary by industry
Different verticals benefit from different types of insert media programs, depending on the lifestyles and habits of their target audience. Four experts comment on specific ...
The Work
Showcasing creative campaigns from Cisco Systems, Covad Communications and Quality Logo Products
Cisco Systems takes the social route; Customer research informs site design for Covad Communications; Results pop for Quality Logo Products 3-D mailer.
Third Screen
Arby's coupons going mobile
Coupons have long been a part of fast-food chain Arby's marketing efforts, so it's no surprise that the brand's first foray into mobile marketing includes ...
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Coca-Cola to send 'Happiness Ambassadors' around the world in social media effort
How to improve social media accountability
SearchForce releases multichannel analytics tool
CKFree push leverages social networking apps
Tobi.com debuts virtual fitting room
Inbox Insider: Law firms find CRM best use of e-mail
How to use analytics to measure online video effectiveness
Adknowledge acquires ad network business of SocialMedia.com
Publicis to launch MS&L Group division to integrate marketing services
How to get the most out of post-click analytics
Tobi.com debuts virtual fitting room
AmEx debuts consulting and analytics arm for business customers
Guitar Center revises Web wish lists for holiday shopping season
Intel debuts viral gift card holiday campaign
Inbox Insider: Law firms find CRM best use of e-mail
MasterCard debuts mobile payments platform in Brazil
Bordeaux positions its wines as young, affordable
Eyeblaster study touts online video's benefit in time
Coca-Cola to send 'Happiness Ambassadors' around the world in social media effort
Ad noise can drown brand loyalty, says CMO Council study
MetaResponse awarded investor list
Muscle Milk releases playful Thankgiving viral video
Adknowledge acquires ad network business of SocialMedia.com
Postal Service narrows branch consolidation list to 241
Nutrisystem working with e-mail AOR Responsys to improve e-mail efforts
Intel debuts viral gift card holiday campaign
Publicis-owned Masius NY rebrands to form Leo Burnett business group
Cramer-Krasselt wins Crocs business, plans campaign for Q1 2010
AmEx debuts consulting and analytics arm for business customers
SPCA International improves data for pup-saving campaign
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