August 2010 Issue of Direct Marketing News

August 2010 Issue of Direct Marketing News

Spotlight

Social buying success at Groupon

The daily deal site Groupon launched in 2008, but has recently gone global to more than 150 cities. Direct Marketing News speaks with the company's ...

Editorial

Striving for the best with direct marketing

As DMNews embarks on its rebranding, it is a good time to reflect on our industry.

Op-Ed

What is the agency of the future?

If you Google "agency of the future," 104 million results bubble up. Points of view range from completely digital, to some combination of digital technology ...

Main Feature

Marketers 'check in' for social sales

Location-based social networks remain a nascent market, but a variety of organizations are finding ways to nurture and reward this growing, youthful audience

Vertical Feature

Pitch product claims wisely

Marketers undergo scrutiny in wellness category as health benefits raise doubt

The Work

Creative campaigns from DS Graphics, Sambazon, Webby Awards

Dimensional mailers from DS Graphics; Sambazon asks drinkers to Warrior-up; Tribal DDB helps Webby Awards triple its votes

Nailed It

Nailed It: Matt Griffin, senior director of sales and marketing operations, Boston Celtics

Matt Griffin, the Boston Celtics' senior director of sales and marketing operations, talks to DMNews about the team's Facebook application game, which helped to grow ...

Direct Choice

Splashy design, disappointing reveal

Ever since I've lived in New York City (almost eight years now), the five story-building at the busy corner of Houston and Lafayette Street has ...

Analysis

Marketers brace for paper cost increase

Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January.

News Articles

Brands try rewards application

Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls.

Brands engage tennis fans

Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.

Optimized

Nonprofits ask for mobile gifts

Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct ...

Features

Roundtable: Sharpen your e-commerce strategy

While meeting at Bronto headquarters in Durham, NC, participants discussed various topics including integration, e-mail, conversion tactics, database issues, social media, mobile and e-commerce best ...

How to win a Caples

For 33 years the John Caples International Awards have celebrated the most creative solutions to the most challenging marketing problems.

Technique

Prospect better to grow existing lists

Four experts talk about their best practices for expanding and maintaining a robust and clean list of customer data in today's information age — where ...

Third Screen

MilkPEP launches mobile rewards program aimed at teens

The Milk Processor Education Program launched a mobile rewards program targeting teens as part of its overall campaign to promote the benefits of low-fat chocolate ...

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