August 2010 Issue of Direct Marketing News
This Is How We Do It
The daily deal site Groupon launched in 2008, but has recently gone global to more than 150 cities. Direct Marketing News speaks with the company's ...
As DMNews embarks on its rebranding, it is a good time to reflect on our industry.
If you Google "agency of the future," 104 million results bubble up. Points of view range from completely digital, to some combination of digital technology ...
Location-based social networks remain a nascent market, but a variety of organizations are finding ways to nurture and reward this growing, youthful audience
Marketers undergo scrutiny in wellness category as health benefits raise doubt
Dimensional mailers from DS Graphics; Sambazon asks drinkers to Warrior-up; Tribal DDB helps Webby Awards triple its votes
Matt Griffin, the Boston Celtics' senior director of sales and marketing operations, talks to DMNews about the team's Facebook application game, which helped to grow ...
Ever since I've lived in New York City (almost eight years now), the five story-building at the busy corner of Houston and Lafayette Street has ...
Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January.
Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls.
Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.
Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct ...
While meeting at Bronto headquarters in Durham, NC, participants discussed various topics including integration, e-mail, conversion tactics, database issues, social media, mobile and e-commerce best ...
For 33 years the John Caples International Awards have celebrated the most creative solutions to the most challenging marketing problems.
Four experts talk about their best practices for expanding and maintaining a robust and clean list of customer data in today's information age — where ...
The Milk Processor Education Program launched a mobile rewards program targeting teens as part of its overall campaign to promote the benefits of low-fat chocolate ...
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.