August 2010 Issue of Direct Marketing News
This Is How We Do It
The daily deal site Groupon launched in 2008, but has recently gone global to more than 150 cities. Direct Marketing News speaks with the company's ...
As DMNews embarks on its rebranding, it is a good time to reflect on our industry.
If you Google "agency of the future," 104 million results bubble up. Points of view range from completely digital, to some combination of digital technology ...
Location-based social networks remain a nascent market, but a variety of organizations are finding ways to nurture and reward this growing, youthful audience
Marketers undergo scrutiny in wellness category as health benefits raise doubt
Dimensional mailers from DS Graphics; Sambazon asks drinkers to Warrior-up; Tribal DDB helps Webby Awards triple its votes
Matt Griffin, the Boston Celtics' senior director of sales and marketing operations, talks to DMNews about the team's Facebook application game, which helped to grow ...
Ever since I've lived in New York City (almost eight years now), the five story-building at the busy corner of Houston and Lafayette Street has ...
Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January.
Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls.
Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.
Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct ...
While meeting at Bronto headquarters in Durham, NC, participants discussed various topics including integration, e-mail, conversion tactics, database issues, social media, mobile and e-commerce best ...
For 33 years the John Caples International Awards have celebrated the most creative solutions to the most challenging marketing problems.
Four experts talk about their best practices for expanding and maintaining a robust and clean list of customer data in today's information age — where ...
The Milk Processor Education Program launched a mobile rewards program targeting teens as part of its overall campaign to promote the benefits of low-fat chocolate ...
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.
In addition, we'll crown an overall winner as the best marketing technology company and best campaign.
Enter today and tell us your marketing story! Entry Deadline is Wednesday, November 30, 2016.