Hearst Magazines has added another site û MisQuinceMag.com û to its rapidly expanding digital media holdings.
Fast Company magazine has promoted its national sales director Christine Osekoski to the position of publisher, effective immediately.
/> Online retail community Shop.org is expanding its capabilities to include a specific focus on advocacy and public policy to take on such issues as spyware, ...
Yahoo has taken over the top spot from Google for the first time in the University of Michigan's American Customer Satisfaction Index (ACSI) report on ...
A former California Bulk Mail Center (BMC) supervisor pled guilty yesterday in US District Court to one count of theft of mail.
A former mail handler at the US Postal Service pled guilty in US District Court to defrauding the Federal Worker's Compensation System.
The Postal Regulatory Commission has published proposed regulations to implement a modern ratemaking and classification system for market-dominant and competitive mail products.
Staples Inc. has launched a service that enables customers to design, proof and print professional-quality business cards in as fast as 30 minutes.
One of the best things about my job is the sensation of being hit by a hundred brilliant ideas every day. Sadly, I cannot claim ...
Nike has stepped into the interactive television arena with a new campaign for the Nike Zoom footwear line. The integrated campaign is called Quick is ...
To support the launch of a new line of hair styling products called Urban Experiment, Redken is letting interactive marketing lead the charge for the ...
A Delaware judge would not dismiss three counts of a shareholder lawsuit alleging in part that Vinod Gupta, founder and CEO of Omaha, NE-based data ...
Kodak has launched a major multichannel marketing effort intended to cast print as a marketing medium in a positive light.
The US Postal Service and the Servicio Postal Mexicano (SEPOMEX) have signed an agreement to improve mail services between the United States and Mexico.
RISE Magazine, a sports and lifestyle magazine for teen athletes, will debut its female-focused counterpart, GIRL, in September.
Specialists Marketing Services Inc. is acquiring 21st Century Marketing, with an expected closing date of August 31.
Across all ranges of age, income and daily time spent online, 57 percent of survey respondents participating in iProspect's Offline Channel Influence on Online Search ...
Direct users to Web from offline. Tactics as simple as prominently displaying the company's URL in offline channels are becoming increasingly common. But doing so ...
While almost a quarter of all online adults are considered influential brand advocates, most of these consumers actually spend more time online researching and purchasing ...
OgilvyAction, the global brand activation arm of The Ogilvy Group that was introduced earlier this year, has launched a set of analytical tools in conjunction ...
/> The Cumberland County BRAC (base realignment and closure) Task Force has named The Republik its first agency of record. The Republik will run the Cumberland ...
Property and casualty insurance company GMAC has selected Merkle as its database marketing agency of record.
Former President of Ziff Davis Media's Consumer/Small Business Group Jason Young has been promoted to CEO of Ziff Davis Media, New York. He succeeds Robert ...
Some consumer-oriented companies and the majority of business-to-business firms don't actually sell products or services online. Rather, their Web sites are designed to educate, differentiate, ...
Affiliate marketers have thought about going beyond the banner since the 1990s. But the majority of affiliates have continued serving up banners, despite click-through rates ...
You've been sending your online newsletter for some time now. But lately you've noticed your click-through or open rates getting a bit soft. Before you ...
Among reporting systems, the grandest of all are balanced scorecard projects, which measure compliance with business strategy. These have evolved over the years to combine ...
For many businesses, a CRM system can sometimes be only as good as the people who are using it. And companies that have a customer-facing ...
A certain level of passion for a cause is required in order to plunk down $1,000 or more towards it; the kind of passion that ...
In July, the National Baseball Hall of Fame and Museum launched a new Web site with expanded content, an exclusive Members Only area, an online ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
