August 2007 Issue of Direct Marketing News

August 2007 Issue of Direct Marketing News


Hearst Digital Media invests in quincea±eras crowd

Hearst Magazines has added another site û û to its rapidly expanding digital media holdings.

Fast Company promotes Osekoski to publisher

Fast Company magazine has promoted its national sales director Christine Osekoski to the position of publisher, effective immediately. forms Policy Advisory Group to tackle spyware and other issues

/> Online retail community is expanding its capabilities to include a specific focus on advocacy and public policy to take on such issues as spyware, ...

ACSI: Yahoo takes Google out

Yahoo has taken over the top spot from Google for the first time in the University of Michigan's American Customer Satisfaction Index (ACSI) report on ...

Former California Supervisor pleads guilty to stealing mail

A former California Bulk Mail Center (BMC) supervisor pled guilty yesterday in US District Court to one count of theft of mail.

USPS mail handler pleads guilty to defrauding Worker's Compensation System

A former mail handler at the US Postal Service pled guilty in US District Court to defrauding the Federal Worker's Compensation System.

PRC proposes ratemaking regulations

The Postal Regulatory Commission has published proposed regulations to implement a modern ratemaking and classification system for market-dominant and competitive mail products.

Staples introduces 30-minute business cards

Staples Inc. has launched a service that enables customers to design, proof and print professional-quality business cards in as fast as 30 minutes.

Creativity abounds in today's DM work

One of the best things about my job is the sensation of being hit by a hundred brilliant ideas every day. Sadly, I cannot claim ...

Nike Zoom invests in interactive TV

Nike has stepped into the interactive television arena with a new campaign for the Nike Zoom footwear line. The integrated campaign is called Quick is ...

Redken plugs new hair gel with online

To support the launch of a new line of hair styling products called Urban Experiment, Redken is letting interactive marketing lead the charge for the ...

InfoUSA shareholder lawsuit upheld, with some exceptions

A Delaware judge would not dismiss three counts of a shareholder lawsuit alleging in part that Vinod Gupta, founder and CEO of Omaha, NE-based data ...

Kodak champions print

Kodak has launched a major multichannel marketing effort intended to cast print as a marketing medium in a positive light.

USPS to improve Mexican mail

The US Postal Service and the Servicio Postal Mexicano (SEPOMEX) have signed an agreement to improve mail services between the United States and Mexico.

Magazine for female teen athlete to launch

RISE Magazine, a sports and lifestyle magazine for teen athletes, will debut its female-focused counterpart, GIRL, in September.

SMS and 21st Century merge

Specialists Marketing Services Inc. is acquiring 21st Century Marketing, with an expected closing date of August 31.

Offline media motivates consumers to search

Across all ranges of age, income and daily time spent online, 57 percent of survey respondents participating in iProspect's Offline Channel Influence on Online Search ...

Tips to drive Web traffic

Direct users to Web from offline. Tactics as simple as prominently displaying the company's URL in offline channels are becoming increasingly common. But doing so ...

Brand advocates may not social network

While almost a quarter of all online adults are considered influential brand advocates, most of these consumers actually spend more time online researching and purchasing ...

OgilvyAction debuts Red Ball Campaign to promote new brand and retail tools

OgilvyAction, the global brand activation arm of The Ogilvy Group that was introduced earlier this year, has launched a set of analytical tools in conjunction ...

The Republik tapped by Fort Bragg community

/> The Cumberland County BRAC (base realignment and closure) Task Force has named The Republik its first agency of record. The Republik will run the Cumberland ...

GMAC Insurance names Merkle database AOR

Property and casualty insurance company GMAC has selected Merkle as its database marketing agency of record.

Young is new Ziff Davis chief

Former President of Ziff Davis Media's Consumer/Small Business Group Jason Young has been promoted to CEO of Ziff Davis Media, New York. He succeeds Robert ...

Maximize online leads with actionable downloads

Some consumer-oriented companies and the majority of business-to-business firms don't actually sell products or services online. Rather, their Web sites are designed to educate, differentiate, ...

Video to outplace the Web banner

Affiliate marketers have thought about going beyond the banner since the 1990s. But the majority of affiliates have continued serving up banners, despite click-through rates ...

Spruce up your online newsletter

You've been sending your online newsletter for some time now. But lately you've noticed your click-through or open rates getting a bit soft. Before you ...

Applied PC's scorecard software is good strategy

Among reporting systems, the grandest of all are balanced scorecard projects, which measure compliance with business strategy. These have evolved over the years to combine ...

CNB cashes in with use of QuickBase

For many businesses, a CRM system can sometimes be only as good as the people who are using it. And companies that have a customer-facing ...

Baseball Hall of Fame scores with segmentation

A certain level of passion for a cause is required in order to plunk down $1,000 or more towards it; the kind of passion that ...

Baseball Hall of Fame launches new Web site

In July, the National Baseball Hall of Fame and Museum launched a new Web site with expanded content, an exclusive Members Only area, an online ...

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