August 2008 30 32 Issue of Direct Marketing News

August 2008 30 32 Issue of Direct Marketing News

Spotlight

Seeking out the A-list

Statlistics' Manning discusses the list industry.

Editorial

Politics, Olympics demonstrate emerging media potential

Okay, I signed up. I'll be getting an e-mail and text message as soon as Barack Obama announces his pick for vice president. In fact, ...

Op-Ed

Branding tips for a down economy

No matter how the White House tries to spin it, our economy is on the brink of a recession. In these cash-tight times, market­ing budgets ...

Consumers still love sweepstakes

Maybe you used sweepstakes in the 1980s or 1990s, and then dropped them like hot potatoes. Or, maybe you've never tried these contests for promoting ...

Gloves Off

What's the best way to sell online ads?

To sell ads online, publishers and marketers are faced with a choice between aggregate ad networks or direct dealings. Our experts weigh the pros and ...

Main Feature

Sprint to success

Loyalty and retention are key for the telecom leader — especially in b-to-b.

Vertical Feature

Music marketing 2.0

Decreased CD sales have sent the music business into a tailspin, but smart marketers are using new tactics to reach fans.

The Work

Showcasing creative campaigns from BMW, Weyerhaeuser and Combined Insurance

Social marketing drives user interaction for BMW; B-to-b campaign displays results for Weyerhaeuser; and Combined Insurance's customer research informs its site design.

Direct Choice

Victoria's Secret uses e-mail tactfully, a paper catalog convert says

I knew Victoria's Secret was good at marketing, but now I'm even more im­pressed. I went in store to purchase some unmentionables and said, "I'll ...

Analysis

Web firms defend ad, privacy policies

Thirty companies, including Google, Yahoo and AOL, have responded to an August 1 letter from the US House Committee on Energy and Commerce questioning their ...

News Articles

Return Path to acquire Habeas

E-mail deliverability firm Return Path Inc. will acquire its competitor Habeas Inc. for an undisclosed sum. Under the terms of the agreement, Habeas will be ...

Food & Wine to serve up a 25,000 rate base increase

Food & Wine magazine is raising its rate base from 900,000 to 925,000 as of its January 2009 issue.The increase marks the glossy's first since ...

Macy's to develop customer segmentation models

Macy's Inc. has signed an agreement with consumer insight firm DunnhumbyUSA to analyze Macy's customer sales data, develop customer segmentation models and work with Macy's ...

USPS cuts employee hours in response to mail volume loss

Due to initiatives to reduce work hours and overtime, compensation expenses for the US Postal Service dropped by $247 million — or about 2.5% — ...

JCPenney launches frequent shopper program

JCPenney has launched the JCP Rewards frequent shopper program, enabling members to earn monthly $10 certificates. The program enables customers to earn reward points and ...

Cox aims to divest Valpak, some newspapers

Cox Enterprises Inc., the media conglomerate that owns the Cox Communications cable company, intends to sell direct mail advertiser Valpak and all but three of ...

Quad/Graphics cuts 100 jobs

Printer Quad/Graphics laid off 100 of its employees on August 13. The employees were primarily based in the Sussex, WI, plant and mostly in administrative ...

USOC, Ad Council take on roids

The US Olympic Committee (USOC) and the Ad Council are capitalizing on the Olympic spirit by debuting a new three-year public awareness cam­paign that addresses ...

New mag Culture Shock targets social, edgy crowd

Cult Fiction LLC has readied a Janu­ary launch for Culture Shock, a lifestyle magazine for young men in their 20s and 30s. The title will ...

Circuit City bets on social media

CircuitCity has expanded its social media platform as well as its relationships with third-party sources, such as Consumer Reports magazine, in an effort to better ...

Scholastic aims at first class

In preparation for the upcoming school year, Scholas­tic has launched a new program aimed at first-year teachers in an effort to target the brand to ...

New Briefs

Shipped in China

United Parcel Service (UPS) has plans to open two $180 million transport hubs in China, according to recent Reuters reports. The company has doubled its ...

Bad house calls

The Pennsylvania Attorney General has sued two mortgage companies for violating the state's do-not-call laws. Charles A. Ruppersberger IV, doing business as Direct Leadsource, and ...

Metric reality and potential

ComScore said Tuesday that it will begin providing online ad networks both potential audience reach and actual reach.

Optimized

Standards could lead to a greater adoption of online video ads

Over the last few years, online video consumption has grown exponentially. However, video advertising has failed to meet the expectations of investors — even the ...

Technique

Take a 360-degree customer view

With high investment costs and not-so-simple database integration strategies, it can be tough for retailers get started in multichannel marketing. Four experts share their best ...

Third Screen

The New England Patriots ready new mobile Web site

The NFL'S New England Patriots are gearing up for football season with a new mobile Web site, created with mobile network Quattro Wireless. The site, ...

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