In February, Facebook asserted ownership over anything its members posted — the unspoken message being that to access their content, users would need to stay ...
While the recent Red Sox-Yankees series results were depressing for me and other Sox fans, it did give me an excuse to check out the ...
New media has changed the timing, the technology and the reach of campaigns. Agency creatives debate whether it has had a fundamental impact on the ...
For EZ Lube, a car maintenance franchise based in Southern California, mobile marketing has brought the marketer's billboards to life and given its customers a ...
TV marketers no longer can rely on launch-time buzz. They must reach viewers year-round where their product is consumed — online.
See what Nicholas Plat, ECD at Rapp, thinks of TW Telecom's integrated IT software campaign, Bibby Financial Services' Facebook campaign, and Mansato's "Cotton Community" social ...
Tolithia Kornweibel, director of online marketing at Esurance, discusses the firm's growing commitment to geo-targeted promotions based on its strong performance in tests.
A job search can be daunting — particularly in today's economy. You'll ask, Is the position you've identified a match for your skill set? Does ...
Bing, the new search engine — sorry, decision engine — from Microsoft, launched in June with a slate of TV spots, print and online ads. ...
Because mobile phones continue to evolve and consumer adoption is still growing, mobile compliance can be a tricky area. While mobile spam is not new, ...
Newspapers, buffeted by this year's downturn in print advertising revenue, are increasingly looking to new online revenue strategies. The Financial Times (FT) is the latest ...
The second edition of the annual DMNews Buyer's Guide — a comprehensive list of direct marketing service providers and creative agency partners — will include ...
Jiffy Lube is looking to build customer loyalty with a new rewards program it launched at the beginning of the month. The first loyalty program ...
The Online Publishers Association threw down the gauntlet with a study released August 13 that questions the advertising effectiveness of ad networks and portals.
In the wake of declining mail volumes and over-the-counter retail transactions, the US Postal Service has updated its stance on closing postal branches nationwide. In ...
To promote its new model of laptops, Toshiba went hyperlocal to two American towns: Normal, IL, and Boring, OR. In the "Normal vs. Boring" campaign, ...
Business-to-business marketer Janus Capital Group launched a Web site last month as part of a digital strategy to reach customers and prospects one-to-one.
Some marketers don't always understand how sophisticated variable data printing can be, because they haven't used it extensively. Four experts discuss what VDP offers to ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
