The Senate confirmed Mickey D. Barnett, James H. Bilbray, Katherine C. Tobin and Ellen C. Williams as U.S. Postal Service Governors and Mark Acton was ...
Music subscription provider Napster LLC said online ad seller Winstar Interactive, the New York division of Interep Interactive, is now its exclusive ad sales representative.
PHILADELPHIA -- Discount retailer Overstock.com had no real problem with e-mail delivery, but the links and images were not coming through when customers received the ...
PHILADELPHIA - French luxury brand Chanel, known for its Chanel No. 5 line of perfumes, will relaunch its Web site with the help of online ...
-Mart Stores Inc. served a cruel blow to longtime agency Bernstein-Rein Advertising, Kansas City, MO, by yanking it out of consideration in an agency review ...
Fox Interactive Media has hired Efficient Frontier, Mountain View, CA, to handle search engine marketing for its online properties.
Nielsen Media Research selected PanCom International, Los Angeles, as its Asian ad agency of record.
AQuantive Inc.'s Avenue A/Razorfish, the nation's leading interactive marketing agency, bought Neue Digitale, a German creative shop with clients like Coca-Cola, Germanwings, Olympus Europe, adidas ...
Starwood Hotels and Resorts named Atmosphere BBDO, New York, as its interactive agency of record for its Luxury Collection group of hospitality properties.
Print and visual communications provider Cenveo Inc. said it sent an offer letter Aug. 8 to Banta Corp. chairman and president/CEO Stephanie Streeter.
Send a Best Wishes card to Hallmark for its next venture.
Yahoo recently released short videos created by film students from New York's Parsons New School for Design, London Film Academy, the San Francisco Art Institute ...
The Guild Inc., a direct marketer of artist-made furniture and home decor, has a new look for its fall catalog, The Artful Home.
Say hello to Podbridge, an online company that wants to become the leading ad network for time-shifted mobile media.
align="left Eric T. Peterson, vice president of strategic services at Visual Sciences, is a veteran of Web analytics and author of three books: Web Analytics Demystified, ...
Because we believe Web analytics is so important to direct and interactive marketers, we are running for the second consecutive year a special report covering ...
Thoughts on politics, religion and money are meant to be private. So excuse this excursion with a view that is personal and not reflective of ...
I wonder if we might ask Tim O'Leary, author of Stupid Client Tricks in the July 24 issue, to deliver evidence of why he considers ...
Media Horizons Management and Target Marketing Consulting each are managing insert programs aimed at students in time for the return to classes.
Millard Group Inc., a Peterborough, NH, subsidiary of database giant infoUSA Inc., recently launched a Websert program from its insert media division AM/Direct.
With billions of music downloads yearly from the likes of iTunes, Napster and Rhapsody, music labels face the sticky business of reporting on sales from ...
In a 17-page report prepared by engineers of Google's click quality team and released Aug. 8, Google returned fire to critics who question the search ...
The surge in popularity of social networking Web sites has raised concerns about the safety of children and teenagers who participate on them.
The typical consumer spends more time online than watching TV, listening to the radio or reading newspapers or magazines, yet advertisers still spend the fewest ...
There is regular talk in Washington about raising the minimum wage. This year is no exception, and though actions unlikely will match the rhetoric, change ...
Last time, I told you that you don't saw a board with a wrench and you don't tighten a screw with a hatchet. Every job ...
If you sell a complex or high-ticket item, you know how hard and expensive it can be to generate quality leads. Generating better leads can ...
I want to talk about logic. The list rental world for multichannel direct merchants is experiencing pressure for a profound change in logic, and I'm ...
The concept of customer engagement is an increasingly hot topic for anyone who publishes content online as well as for marketers and advertisers. However, what ...
I came to direct marketing in the mid-1980s from publishing, when direct mail was rocking and rolling and data was king. Somewhere along the way, ...
I often humor our younger staff with tales from the early 1980s, when for my first job in the industry I was given a desk ...
Time Inc.'s decision to suspend publication of Teen People's print edition may run parallel to trends in the U.S. teen market.
One challenge facing multichannel organizations is an understanding of the profitability of merchandise and services offered online. Merchandise profitability calculations were straightforward when direct merchants ...
Though marketers have used insert media for decades, only in the past few years has it been considered an essential part of a marketer's blend.
As countless catalogers, continuity clubs, publishers and Internet marketers have realized, insert media is a logical, necessary component of any multichannel marketing campaign. With rising ...
Multichannel merchant KooKoo Bear Kids' Internet sales may have jumped from 30 percent to 60 percent of the company's volume during the holidays last year, ...
There's a saying, If you can name it, you can tame it. But in today's wild world of marketing, the key to taming the beast ...
The Web analytics market is undergoing a significant transformation, marked by vendor consolidation, the expansion of vendor solutions and the entrance of competitors from adjacent ...
As companies strive to enhance and optimize the effectiveness of their online channel, more and more marketers and business leaders have embraced the growing trend ...
The war to be at the top of the search engine results pages is more intense than ever, and the cost to participate is escalating ...
Web site analytics tools should be a 'no brainer' when it comes to online marketing, however leveraging these tools to the best of their abilities ...
There is little argument that your online presence is growing in importance and scale with the passing of each year. With this growing importance comes ...
Web analytics is a rewarding endeavor that can give a company a serious leg up online. But it's not all roses and honey. The key ...
You've revamped your Web site, but somehow the changes haven't produced as many new sales or customers as you expected. What happened?
If your Web site offers an internal search feature, you might be surprised that it can reveal a wealth of information about your visitors' intents ...
Goal setting is a popular exercise in many endeavors. College sports teams set goals of becoming national champions. Would-be stock mavens set goals of earning ...
Fifi Monty Poo might win the Best-of-Breed category for Pomeranians at the most prestigious dog show in the world and Mimi Majestic Meadow may take ...
Hotels, airlines, restaurants, rental car agencies and professional sports franchises have a unique, yet common marketing challenge: expiring inventory. Recently coined by industry analysts, the ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
