August 2006 Issue of Direct Marketing News

August 2006 Issue of Direct Marketing News

Miscellaneous

Four USPS Board Members, PRC Commissioner Confirmed By Senate

The Senate confirmed Mickey D. Barnett, James H. Bilbray, Katherine C. Tobin and Ellen C. Williams as U.S. Postal Service Governors and Mark Acton was ...

Napster Names Winstar Interactive its National Ads Sales Rep

Music subscription provider Napster LLC said online ad seller Winstar Interactive, the New York division of Interep Interactive, is now its exclusive ad sales representative.

Overstock.com Closes Out E-mail Issues with Goodmail's CertifiedEmail

PHILADELPHIA -- Discount retailer Overstock.com had no real problem with e-mail delivery, but the links and images were not coming through when customers received the ...

Chanel Whiffs Up New Personalization Strategy for E-Commerce

PHILADELPHIA - French luxury brand Chanel, known for its Chanel No. 5 line of perfumes, will relaunch its Web site with the help of online ...

Wal-Mart Drops Longtime Agency Bernstein-Rein

-Mart Stores Inc. served a cruel blow to longtime agency Bernstein-Rein Advertising, Kansas City, MO, by yanking it out of consideration in an agency review ...

Fox Interactive Picks Efficient Frontier for Paid Search

Fox Interactive Media has hired Efficient Frontier, Mountain View, CA, to handle search engine marketing for its online properties.

PanCom to Help Nielsen Media Research With Asian-American Market

Nielsen Media Research selected PanCom International, Los Angeles, as its Asian ad agency of record.

Avenue A/Razorfish Enters Germany With Neue Digitale Buy

AQuantive Inc.'s Avenue A/Razorfish, the nation's leading interactive marketing agency, bought Neue Digitale, a German creative shop with clients like Coca-Cola, Germanwings, Olympus Europe, adidas ...

Starwood Hires Atmosphere BBDO for Luxury Collection

Starwood Hotels and Resorts named Atmosphere BBDO, New York, as its interactive agency of record for its Luxury Collection group of hospitality properties.

Cenveo Boss Sends Rival Printer Banta CEO Offer Letter

Print and visual communications provider Cenveo Inc. said it sent an offer letter Aug. 8 to Banta Corp. chairman and president/CEO Stephanie Streeter.

Hallmark Greets Customers With New Magazine

Send a Best Wishes card to Hallmark for its next venture.

Yahoo Asks Students to Teach Campaign Message

Yahoo recently released short videos created by film students from New York's Parsons New School for Design, London Film Academy, the San Francisco Art Institute ...

Catalog Tours an Artful Home

The Guild Inc., a direct marketer of artist-made furniture and home decor, has a new look for its fall catalog, The Artful Home.

Podbridge Builds Podcast Ad Network

Say hello to Podbridge, an online company that wants to become the leading ad network for time-shifted mobile media.

From DM News' Special Report on Web Analytics: Peterson Says Web Analytics Getting Better All the Time

align="left Eric T. Peterson, vice president of strategic services at Visual Sciences, is a veteran of Web analytics and author of three books: Web Analytics Demystified, ...

From DM News' Special Report on Web Analytics: Web Analytics -- Why It Matters

Because we believe Web analytics is so important to direct and interactive marketers, we are running for the second consecutive year a special report covering ...

Losing a Way of Life

Thoughts on politics, religion and money are meant to be private. So excuse this excursion with a view that is personal and not reflective of ...

Back Up That Claim

I wonder if we might ask Tim O'Leary, author of Stupid Client Tricks in the July 24 issue, to deliver evidence of why he considers ...

Inserts Are Ready for Back to School

Media Horizons Management and Target Marketing Consulting each are managing insert programs aimed at students in time for the return to classes.

Millard Webserts Target Online Shoppers

Millard Group Inc., a Peterborough, NH, subsidiary of database giant infoUSA Inc., recently launched a Websert program from its insert media division AM/Direct.

Royalties Tracked for a Song

With billions of music downloads yearly from the likes of iTunes, Napster and Rhapsody, music labels face the sticky business of reporting on sales from ...

Google's 'Fictitious Clicks' Fail to Solve Click Fraud Issue

In a 17-page report prepared by engineers of Google's click quality team and released Aug. 8, Google returned fire to critics who question the search ...

Column: Social Networking: A Trend to Watch

The surge in popularity of social networking Web sites has raised concerns about the safety of children and teenagers who participate on them.

Column: Where Consumers Lead, Advertisers Follow

The typical consumer spends more time online than watching TV, listening to the radio or reading newspapers or magazines, yet advertisers still spend the fewest ...

Column: Prepare for a Minimum Wage Increase

There is regular talk in Washington about raising the minimum wage. This year is no exception, and though actions unlikely will match the rhetoric, change ...

Teasing and Pleasing With Envelope Copy

Last time, I told you that you don't saw a board with a wrench and you don't tighten a screw with a hatchet. Every job ...

Column: Segment Prospects Before Conversion

If you sell a complex or high-ticket item, you know how hard and expensive it can be to generate quality leads. Generating better leads can ...

Column: Lists: Black Boxes or Known Quantities?

I want to talk about logic. The list rental world for multichannel direct merchants is experiencing pressure for a profound change in logic, and I'm ...

Column: Engagement 2.0: Beyond Opens and Clickthroughs

The concept of customer engagement is an increasingly hot topic for anyone who publishes content online as well as for marketers and advertisers. However, what ...

List Vision: Where Did All Our Profits Go?

I came to direct marketing in the mid-1980s from publishing, when direct mail was rocking and rolling and data was king. Somewhere along the way, ...

List Vision: The Times They Will Keep Changin'

I often humor our younger staff with tales from the early 1980s, when for my first job in the industry I was given a desk ...

Teen People Falls to Pressures Facing Its Peersn

Time Inc.'s decision to suspend publication of Teen People's print edition may run parallel to trends in the U.S. teen market.

Column: Multichannel Merchandise Profit and Loss

One challenge facing multichannel organizations is an understanding of the profitability of merchandise and services offered online. Merchandise profitability calculations were straightforward when direct merchants ...

Column: Inserts Are a Low-Risk Acquisition Alternative

Though marketers have used insert media for decades, only in the past few years has it been considered an essential part of a marketer's blend.

Column: We're Already Mainstream

As countless catalogers, continuity clubs, publishers and Internet marketers have realized, insert media is a logical, necessary component of any multichannel marketing campaign. With rising ...

KooKoo Bear Kids Undergoes Growth Spurt

Multichannel merchant KooKoo Bear Kids' Internet sales may have jumped from 30 percent to 60 percent of the company's volume during the holidays last year, ...

Taming the Fast-Changing World of Marketing

There's a saying, If you can name it, you can tame it. But in today's wild world of marketing, the key to taming the beast ...

Web Analytics is Dead: Long Live Web Analytics!

The Web analytics market is undergoing a significant transformation, marked by vendor consolidation, the expansion of vendor solutions and the entrance of competitors from adjacent ...

From DM News' Special Report on Web Analytics: Best Practices for Using Web Analytics

As companies strive to enhance and optimize the effectiveness of their online channel, more and more marketers and business leaders have embraced the growing trend ...

From DM News' Special Report on Web Analytics: Eckler's Revs Up Sales with Coremetrics Search Engine Marketing Services

The war to be at the top of the search engine results pages is more intense than ever, and the cost to participate is escalating ...

From DM News' Special Report on Web Analytics: Are Your Analytics Tools Working For or Against You?

Web site analytics tools should be a 'no brainer' when it comes to online marketing, however leveraging these tools to the best of their abilities ...

From DM News' Special Report on Web Analytics: Why the Need for Web Analytics Consultants?

There is little argument that your online presence is growing in importance and scale with the passing of each year. With this growing importance comes ...

The Top Five Pain-Points for Web Analysts Today

Web analytics is a rewarding endeavor that can give a company a serious leg up online. But it's not all roses and honey. The key ...

From DM News Special Report on Web Analytics: Web Site Revamp Didn't Work? Look at User Behavior

You've revamped your Web site, but somehow the changes haven't produced as many new sales or customers as you expected. What happened?

From DM News' Special Report on Web Analytics: Determining Visitor Intent: Analyzing Search Terms Used Within Your Site

If your Web site offers an internal search feature, you might be surprised that it can reveal a wealth of information about your visitors' intents ...

From DM News' Special Report on Web Analytics: Goals, Not Aspirations

Goal setting is a popular exercise in many endeavors. College sports teams set goals of becoming national champions. Would-be stock mavens set goals of earning ...

From DM News' Special Report on Web Analytics: Is Best of Breed Dead?

Fifi Monty Poo might win the Best-of-Breed category for Pomeranians at the most prestigious dog show in the world and Mimi Majestic Meadow may take ...

From DM News' Special Report on Web Analytics: Using Web Analytics to Effectively Market Expiring Inventory

Hotels, airlines, restaurants, rental car agencies and professional sports franchises have a unique, yet common marketing challenge: expiring inventory. Recently coined by industry analysts, the ...

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