Al Gore's documentary network Current TV has selected digital-marketing agency AKQA for its online media buying and planning services.
Datran Media has acquired online advertising technology firm Chintano, which specializes in contextual and behavioral ad serving, to integrate with its Exchange Online platform.
Martha Stewart Living Omnimedia (MSLO) is planning a new magazine aimed at older women, reports Women's Wear Daily.
/> WASHINGTON - As Web 2.0 has been the hot topic for over a year now, this year's eTail has given more voice to the tech ...
Sears has launched a microsite that offers tweens a virtual shopping experience.
In a move that reflects the growing importance of software-as-a-service (SAAS) to the nonprofit sector, Blackbaud Inc., which designs software for nonprofit organizations, has acquired ...
Successful content marketing campaigns go beyond just traditional registration metrics, according to a study conducted by KnowledgeStorm and MarketingSherpa. Qualified registrations, responsive and effective follow-up ...
/> National performance scores for the on-time delivery of First Class Mail were at all-time highs in the third quarter of 2007 for all three of ...
/> Last week's eTail conference spurred a number of talking points, many of which appear in the pages of this week's DM News, as well as ...
Video rental retailer Blockbuster Inc. has acquired Movielink, one of the nation's leading movie download services, in a move that will help it compete with ...
For manufacturers, Internet marketing can sometimes seem futile. This is because no matter how much rich media is on their Web sites or how much ...
This fall Virgin Megastores and Amazon.com will part ways, ending a five-year relationship in which the e-commerce giant hosted a co-branded Web site and providing ...
After some aggressive mailing campaigns, Women's Health is boosting its rate base circulation and unveiling an international Australian edition.
Four days after Seattle's Hagens Berman Sobol Shapiro (HBSS) law firm accused the United States Postal Service of selling the personal information of one of ...
In response to the growth of e-commerce, Stanton Direct, Elmira, NY, is launching what it calls an e-sert network - a program designed after the ...
Fedex Kinko's new direct mail services could receive a boost from the company's recently announced plans to open 300 smaller locations during the coming year.
The Office of the inspector general's audit of the US Postal Service's refund process in the Capital Metro area (comprising Washington, Baltimore, North Carolina, South ...
Duringátheásecond quarter of 2007, infoUSA delivered record revenues of $160.1 million, up 60 percent from the same period last year, according to its chief financial ...
Building Brandsáthrough sophisticated online experiences and good customer service were the main themes of the eTail East Coast show this year.
List-based marketing used to simply mean postal lists. But while postal lists are still prominent, e-mail lists are starting to pick up the pace, according ...
Many small advertisers miss out on big opportunities because they overestimate the dollars needed for testing alternative media. So they tend to avoid it.
One of my neighbors has a beautiful green lawn. I asked her to tell me her secret, but she said there wasn't one. According to ...
When it comes to your campaign costs, are you looking at the big picture? Or are you seeing just the tip of the iceberg?
Four years ago, DMA President H. Robert Wientzen received a hostile reception at the FTC's Spam Summit when he defended opt-out-based e-mail marketing. In those ...
What searcháterms bring the best conversion rates? This is a question that could be considered the holy grail for marketers, and it was something ShopNBC, ...
It's no secret that retaining an existing customer costs less than finding a new one. So what do to when a good one - or ...
Not too long ago, many multichannel merchants showed their commitment to the environment by including recycled paper in their catalogs and holding Earth Day promotions. ...
DM News SPOKE with Eric Peterson, CEO of Web Analytics Demystified. An edited transcript follows.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
