August 2007 29 30 Issue of Direct Marketing News

August 2007 29 30 Issue of Direct Marketing News


Current TV taps AKQA for media buying

Al Gore's documentary network Current TV has selected digital-marketing agency AKQA for its online media buying and planning services.

Datran Media acquires ad-serving firm Chintano

Datran Media has acquired online advertising technology firm Chintano, which specializes in contextual and behavioral ad serving, to integrate with its Exchange Online platform.

Martha Stewart plans magazine for older women

Martha Stewart Living Omnimedia (MSLO) is planning a new magazine aimed at older women, reports Women's Wear Daily.

Petco and QVC find online video and user-generated reviews engage customers

/> WASHINGTON - As Web 2.0 has been the hot topic for over a year now, this year's eTail has given more voice to the tech ...

Sears launches virtual shopping site for tweens

Sears has launched a microsite that offers tweens a virtual shopping experience.

Blackbaud acquires eTapestry for $24.8M

In a move that reflects the growing importance of software-as-a-service (SAAS) to the nonprofit sector, Blackbaud Inc., which designs software for nonprofit organizations, has acquired ...

Successful marketing campaigns transcend registration metrics

Successful content marketing campaigns go beyond just traditional registration metrics, according to a study conducted by KnowledgeStorm and MarketingSherpa. Qualified registrations, responsive and effective follow-up ...

USPS performance scores at all-time highs

/> National performance scores for the on-time delivery of First Class Mail were at all-time highs in the third quarter of 2007 for all three of ...

Sometimes "gut" trumps ROI planning

/> Last week's eTail conference spurred a number of talking points, many of which appear in the pages of this week's DM News, as well as ...

Blockbuster boosts online offer

Video rental retailer Blockbuster Inc. has acquired Movielink, one of the nation's leading movie download services, in a move that will help it compete with ...

Spalding looks to score with content syndication

For manufacturers, Internet marketing can sometimes seem futile. This is because no matter how much rich media is on their Web sites or how much ...

Virgin stores, Amazon split

This fall Virgin Megastores and will part ways, ending a five-year relationship in which the e-commerce giant hosted a co-branded Web site and providing ...

Women's Health expands aggressively

After some aggressive mailing campaigns, Women's Health is boosting its rate base circulation and unveiling an international Australian edition.

100 USPS workers join in lawsuit

Four days after Seattle's Hagens Berman Sobol Shapiro (HBSS) law firm accused the United States Postal Service of selling the personal information of one of ...

Will insert-offer know-how translate online?

In response to the growth of e-commerce, Stanton Direct, Elmira, NY, is launching what it calls an e-sert network - a program designed after the ...

Direct mail services play a key role in FedEx Kinko's expansion

Fedex Kinko's new direct mail services could receive a boost from the company's recently announced plans to open 300 smaller locations during the coming year.

Faulty refund process may cost USPS $500,000

The Office of the inspector general's audit of the US Postal Service's refund process in the Capital Metro area (comprising Washington, Baltimore, North Carolina, South ...

InfoUSA's buy of ORC led to record Q2 revenue

Duringátheásecond quarter of 2007, infoUSA delivered record revenues of $160.1 million, up 60 percent from the same period last year, according to its chief financial ...

At eTail, customer care rules online selling

Building Brandsáthrough sophisticated online experiences and good customer service were the main themes of the eTail East Coast show this year.

E-mail marketing versus postal lists

List-based marketing used to simply mean postal lists. But while postal lists are still prominent, e-mail lists are starting to pick up the pace, according ...

How to test insert media on a small budget

Many small advertisers miss out on big opportunities because they overestimate the dollars needed for testing alternative media. So they tend to avoid it.

Avoid these common errors

One of my neighbors has a beautiful green lawn. I asked her to tell me her secret, but she said there wasn't one. According to ...

Tally up your campaign costs

When it comes to your campaign costs, are you looking at the big picture? Or are you seeing just the tip of the iceberg?

FTC focuses on criminal spam

Four years ago, DMA President H. Robert Wientzen received a hostile reception at the FTC's Spam Summit when he defended opt-out-based e-mail marketing. In those ...

ShopNBC marries Web analytics and search

What searcháterms bring the best conversion rates? This is a question that could be considered the holy grail for marketers, and it was something ShopNBC, ...

Regain lost customers by appending

It's no secret that retaining an existing customer costs less than finding a new one. So what do to when a good one - or ...

Sustainability efforts get more rewarding

Not too long ago, many multichannel merchants showed their commitment to the environment by including recycled paper in their catalogs and holding Earth Day promotions. ...

Web analytics: How the latest trends are affecting online businessm

DM News SPOKE with Eric Peterson, CEO of Web Analytics Demystified. An edited transcript follows.

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