August 2008 30 31 Issue of Direct Marketing News
This Is How We Do It
Publicis' Farrell discusses his view of direct agencies.
In this cost-cutting world, many speculate that direct marketing will become the tactical breadwinner of the advertising industry. Heralding this trend is last week's Communications ...
American consumers are waking to a harsh reality: We, our wallets and our natural resources are overextended, overweight and overwhelmed. The reaction is to pull ...
Every audience is different." "Speak to people in their own voice." "You must be believable." These basic truths are drummed into direct marketers. But these ...
List selection is important to direct marketers, who often have to decide whether to send an offer to their existing customer file or a rented ...
Strategic planners are the data-diggers of the agency world — Sharon Goldman chats with three leaders in this exciting sector.
Economic uncertainty means consumers want a safe place to store and grow their assets. Banks are responding with savings-based campaigns.
Jameson Irish Whiskey's point-of-purchase effort has smooth finish; Message Labs secures qualified leads with online campaign; many elect to view viral videos on Paltalk
DMNews talks with Sarah Superfon, director of interactive marketing and direct response at Philosophy
Sarah Superfon, director of interactive marketing and direct response at Philosophy, discusses how the beauty brand used user-generated storytelling to bring mothers and daughters together.
Political leanings aside, most people — especially those who work in advertising — can appreciate the simple and powerful aesthetic beauty of the Obama logo. ...
Scholastic Corp. has entered into a definitive agreement with Sandvik AS to purchase its US direct-to-home continuities business. Terms of the deal were not disclosed. ...
MySpace has partnered with the Commission on Presidential Debates (CPD) to create an online portal for the presidential debates. The site, MyDebates.org, is slated to ...
SwissColony, a cataloger of food, gifts and general merchandise, has acquired Montgomery Ward, Charles Keath and HomeVisions catalogs last week at a foreclosure sale from ...
Bacardi GlobalBrands, which oversees nine global beverage brands, including Grey Goose, Dewar's and its signature rum, is undergoing an internal review of its more than ...
Charter Communications, a cable, Internet and telephone provider, rolled out a national customer loyalty program this month, "Live it with Charter." The program offers customers ...
In an effort to be more transparent to users, Google last week released a feature that shows users how their search results are customized.
These days, mailing "clean" - that is, ensuring that data, such as opt-outs, are up to date - is essential. Four experts share tips on ...
Company of the Week
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