August 2010 Issue of Direct Marketing News

August 2010 Issue of Direct Marketing News

Spotlight

Connect with 'intent-driven' users

About.com's Minskoff on the Web portal's branding campaign derived from 'timeless human behavior'

Op-Ed

How to save the US Postal Service

Direct mail will be dead for many companies and dying for many more — if postal rates rise in 2011. Some have the delusion that ...

Preparing for the big holiday game

During August, marketing chiefs at major retailers are like athletes before the big game. They know what's on the line. The decisions they make about ...

Gloves Off

Should Internet retailers print catalogs?

The US Postal Service is encouraging e-retailers to turn to print catalogs to raise revenue. Our experts debate whether they should expand their reach to ...

Main Feature

Video expands SEM reach for marketers

From how-to videos to viral, marketers find video can have a big impact on SEO strategies, at a time when YouTube has established itself as ...

Vertical Feature

Recruitment for the best

Colleges turn to myriad marketing tactics at a time of soaring enrollment

The Work

Creative campaigns from Aflac, Motorola, Subway

Aflac uses social media for UGC; Motorola takes "action" with ES400; Subway gives consumers Wake-up Call

Nailed It

Nailed It: DMNews talks with Ben Argov, co-owner of Le Cache

Ben Argov, co-owner of high-end wine cabinet and wine cooler manufacturer Le Cache, talks about the impact new technology has had on sales and on ...

Analysis

Preparing for 'do-not-track' legislation

Lawmakers and federal regulators have signaled online consumer privacy, including "do-not-track" legislation, could soon become a legislative priority.

News Articles

Open market for CRM apps

Microsoft and Google began selling third-party business-to-business CRM applications this year, challenging Salesforce.com's lead in the space.

Barcodes boost interactivity

Brands are increasingly using interactive barcodes to bolster consumer interaction and improve existing campaign elements.

Optimized

Networks use social rewards

Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such ...

Features

Consider these top marketing tips for SEO, PPC and more

Four experts chime in about what does and doesn't work when planning a search strategy

University of Akron sharpens its brand image

Barbara O'Malley, associate VP for communications and chief communications officer, University of Akron discusses the school's marketing strategy.

Technique

Smart practices for b-to-b newsletters

Developing an e-mail newsletter takes careful planning, including variations on content to reach disparate audiences with the right message to spur response, maintain interest and ...

ToolBox

TOOLBOX

Tips on iPad and e-mail marketing, savings with digital coupons, using testimonials and more

Third Screen

VH1, Foursquare launch mobile sweeps initiative

Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare.

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