August 2010 Issue of Direct Marketing News
About.com's Minskoff on the Web portal's branding campaign derived from 'timeless human behavior'
Direct mail will be dead for many companies and dying for many more — if postal rates rise in 2011. Some have the delusion that ...
During August, marketing chiefs at major retailers are like athletes before the big game. They know what's on the line. The decisions they make about ...
The US Postal Service is encouraging e-retailers to turn to print catalogs to raise revenue. Our experts debate whether they should expand their reach to ...
From how-to videos to viral, marketers find video can have a big impact on SEO strategies, at a time when YouTube has established itself as ...
Colleges turn to myriad marketing tactics at a time of soaring enrollment
Aflac uses social media for UGC; Motorola takes "action" with ES400; Subway gives consumers Wake-up Call
Ben Argov, co-owner of high-end wine cabinet and wine cooler manufacturer Le Cache, talks about the impact new technology has had on sales and on ...
Lawmakers and federal regulators have signaled online consumer privacy, including "do-not-track" legislation, could soon become a legislative priority.
Microsoft and Google began selling third-party business-to-business CRM applications this year, challenging Salesforce.com's lead in the space.
Brands are increasingly using interactive barcodes to bolster consumer interaction and improve existing campaign elements.
Television networks are now using social media and their websites to create rewards programs for viewers. NBC, ABC Family and USA Network have launched such ...
Four experts chime in about what does and doesn't work when planning a search strategy
Barbara O'Malley, associate VP for communications and chief communications officer, University of Akron discusses the school's marketing strategy.
Developing an e-mail newsletter takes careful planning, including variations on content to reach disparate audiences with the right message to spur response, maintain interest and ...
Tips on iPad and e-mail marketing, savings with digital coupons, using testimonials and more
Viacom-owned entertainment network VH1 launched a location-based mobile targeting initiative July 26 through social network Foursquare.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...