UPS and former NFL quarterback Archie Manning are looking for videos of the country's best amateur football interceptions in the UPS Delivery Intercept Challenge Video ...
The convenience store category experienced the highest growth among all categories last year with a 21.9 percent boost in sales, and the department store sector ...
Keeping both environmental concerns and rising postage costs in mind, Xerox Corp. has launched a new paper for digital printing that uses half as many ...
NextMark Inc., a provider of tools and resources for buying, selling and learning about mailing lists, has added list performance metrics to its datacard publishing ...
Independent-music retailer eMusic has teamed up with ATT to release an over-the-air music-download service where consumers can download music directly to their mobile phones.
It's hardáto say how many data breaches fall into the category of custodial carelessness (government laptops stolen), provider carelessness (consumers handing out their social security ...
Macy's recently unveiled a series of marketing initiatives for the Chicago area that will seem familiar to customers who knew and loved local shopping mecca ...
Popular Science magazine launched the AdPerk advertising network on its Web site this past Tuesday in an effort to grow its paid circulation and increase ...
Mr. Clean may be a well-known national brand, but when Procter Gamble recently opened its first car wash bearing the Mr. Clean moniker, the ...
When you think of user-generated videos of Mr. T available for mash-ups, do you think software storage? If not, think again. The famed 1980s action ...
Digital firms are vying to keep the attention of the early adopters by formatting their Web pages especially for the iPhone's Safari Internet browser. YouTube's ...
To introduce its new line of snack foods McDonald's has created an online avatar campaign called Take Back Snack Time.
UnWired Nation has introduced a voice publishing platform that lets businesses connect with opt-in mobile users over the telephone. Advertisers can sponsor ads that run ...
With Overallámail volume up a mere 0.2 percent from the third quarter of last year, the US Postal Service is stepping up its initiatives to ...
áLance McDermott, a mechanic for mail-processing equipment at the US Postal Service, filed a complaint in the US Western District Court of Washington at Seattle ...
In an updated filing with the Securities and Exchange Commission, Fidelity National Information Services revealed that about 8.5 million consumer records were stolen at the ...
PlattForm Holdings Inc., an Internet marketing and enrollment solutions provider to the post-secondary education industry, has acquired VentureDirect Worldwide Inc. and Zuma LLC, to bolster ...
As theáReagan years grow distant, the foundation that helps sustain the Ronald Reagan Presidential Library and Museum is stepping up efforts to reach out to ...
Home siding company James Hardie has hired KSL Media as its first agency of record.
Publicis Groupe has acquired Chinese independent interactive marketing agency Communication Central Group (CCG) for an undisclosed sum. The shop will be rebranded Digitas Greater China ...
In Lightáof the recent postal rate hike and advances in printing technology, the transpromo trend has quickly accelerated.
Asá the worldáof printing and production grows more complex, companies such as online grocery delivery service Peapod, whose core competency isn't printing procurement and production, ...
When a nationwide pet food recall was hastily put into place after contaminated products were found to be poisoning pets, it became clear that pay-per-click ...
I would like to take this opportunity to respond to the article Postal Logistics is the first to earn USPS OK to co-palletize (DM News, ...
Vogue Magazine will launch a broadband Internet channel August 21 called ShopVogue.tv.
Mailers haveáspent many months preparing for the August 1 deadline for CASS (Coding Accuracy Support System) Cycle L implementation and the accompanying Delivery Point Validation ...
Today's marketing strategists are confronting a dizzying array of channels and communication vehicles as they work to disseminate their company's message, heighten brand awareness and ...
How do consumers value privacy in online activities? This is a hard and much-debated question. On the one hand, consumers express concerns about privacy and ...
Web analytics solutions offer users endless ways to segment data, dive into metrics and key performance indicators, and investigate Web site activity. But how do ...
Match Type is a powerful paid-search bidding variable. Suppose you sell sweaters and would like to bid on the generic keywords red sweater. Most major ...
For marketers in the baby and parenting industry the customer life cycle is precious. New parents are constantly coming along while existing clients change their ...
Condenet's Style.com has debuted a new online video series called CandyCast sponsored by Guess, which brings to life a fashion editor in avatar form, in ...
A huge number of direct marketers who sell online have a regularly published online newsletter they distribute to their online list.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
