August 2007 29 29 Issue of Direct Marketing News

August 2007 29 29 Issue of Direct Marketing News

Miscellaneous

UPS promotes UPS Delivery Intercept

UPS and former NFL quarterback Archie Manning are looking for videos of the country's best amateur football interceptions in the UPS Delivery Intercept Challenge Video ...

Convenience stores, restaurants make Hot 100 Retailers list

The convenience store category experienced the highest growth among all categories last year with a 21.9 percent boost in sales, and the department store sector ...

Xerox unveils lightweight, "green" digital paper

Keeping both environmental concerns and rising postage costs in mind, Xerox Corp. has launched a new paper for digital printing that uses half as many ...

NextMark adds list performance to datacard

NextMark Inc., a provider of tools and resources for buying, selling and learning about mailing lists, has added list performance metrics to its datacard publishing ...

AT&T, eMusic team up for music download service

Independent-music retailer eMusic has teamed up with ATT to release an over-the-air music-download service where consumers can download music directly to their mobile phones.

Consumers need more data knowledge

It's hardáto say how many data breaches fall into the category of custodial carelessness (government laptops stolen), provider carelessness (consumers handing out their social security ...

Macy's taps into Chicago's nostalgia

Macy's recently unveiled a series of marketing initiatives for the Chicago area that will seem familiar to customers who knew and loved local shopping mecca ...

Ad viewers rewarded with mags, swag

Popular Science magazine launched the AdPerk advertising network on its Web site this past Tuesday in an effort to grow its paid circulation and increase ...

P&G ups loyalty with Mr. Clean car wash

Mr. Clean may be a well-known national brand, but when Procter Gamble recently opened its first car wash bearing the Mr. Clean moniker, the ...

Mr. T attracts viewers, buyers for Hitachi

When you think of user-generated videos of Mr. T available for mash-ups, do you think software storage? If not, think again. The famed 1980s action ...

Marketers get to grips with iPhone browser platform

Digital firms are vying to keep the attention of the early adopters by formatting their Web pages especially for the iPhone's Safari Internet browser. YouTube's ...

McDonald's kicks off 'snack time' with viral effort

To introduce its new line of snack foods McDonald's has created an online avatar campaign called Take Back Snack Time.

UnWired's ad service talks

UnWired Nation has introduced a voice publishing platform that lets businesses connect with opt-in mobile users over the telephone. Advertisers can sponsor ads that run ...

MTAC focus on measurement

With Overallámail volume up a mere 0.2 percent from the third quarter of last year, the US Postal Service is stepping up its initiatives to ...

USPS sued for misuse of data

áLance McDermott, a mechanic for mail-processing equipment at the US Postal Service, filed a complaint in the US Western District Court of Washington at Seattle ...

Certegy's ID breach lost 8.5 million names

In an updated filing with the Securities and Exchange Commission, Fidelity National Information Services revealed that about 8.5 million consumer records were stolen at the ...

PlattForm widens scope with Zuma, VentureDirect

PlattForm Holdings Inc., an Internet marketing and enrollment solutions provider to the post-secondary education industry, has acquired VentureDirect Worldwide Inc. and Zuma LLC, to bolster ...

Reagan fund promotes library

As theáReagan years grow distant, the foundation that helps sustain the Ronald Reagan Presidential Library and Museum is stepping up efforts to reach out to ...

KSL tapped by James Hardie

Home siding company James Hardie has hired KSL Media as its first agency of record.

Publicis establishes Asian footprint

Publicis Groupe has acquired Chinese independent interactive marketing agency Communication Central Group (CCG) for an undisclosed sum. The shop will be rebranded Digitas Greater China ...

Rate hikes spur transpromo use

In Lightáof the recent postal rate hike and advances in printing technology, the transpromo trend has quickly accelerated.

Outsourcing print delivers results for Peapod

Asá the worldáof printing and production grows more complex, companies such as online grocery delivery service Peapod, whose core competency isn't printing procurement and production, ...

Crisis control: PPC can save the day and your brand

When a nationwide pet food recall was hastily put into place after contaminated products were found to be poisoning pets, it became clear that pay-per-click ...

Clarifications to the co-palletization article

I would like to take this opportunity to respond to the article Postal Logistics is the first to earn USPS OK to co-palletize (DM News, ...

Vogue to unveil ShopVogue.tv

Vogue Magazine will launch a broadband Internet channel August 21 called ShopVogue.tv.

The upside of CASS Cycle L

Mailers haveáspent many months preparing for the August 1 deadline for CASS (Coding Accuracy Support System) Cycle L implementation and the accompanying Delivery Point Validation ...

Enhancing the value of print

Today's marketing strategists are confronting a dizzying array of channels and communication vehicles as they work to disseminate their company's message, heighten brand awareness and ...

Enhanced privacy measures might produce bigger profits

How do consumers value privacy in online activities? This is a hard and much-debated question. On the one hand, consumers express concerns about privacy and ...

How to avoid metrics mania

Web analytics solutions offer users endless ways to segment data, dive into metrics and key performance indicators, and investigate Web site activity. But how do ...

Find your engine match type

Match Type is a powerful paid-search bidding variable. Suppose you sell sweaters and would like to bid on the generic keywords red sweater. Most major ...

Promoting to new parents: It's about time

For marketers in the baby and parenting industry the customer life cycle is precious. New parents are constantly coming along while existing clients change their ...

Style.com debuts video series with avatar host

Condenet's Style.com has debuted a new online video series called CandyCast sponsored by Guess, which brings to life a fashion editor in avatar form, in ...

Letters to the Editor

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