August 2008 30 30 Issue of Direct Marketing News

August 2008 30 30 Issue of Direct Marketing News

Spotlight

An engaging business

Bravo's Hsia discusses how the network uses new media.

Editorial

Keeping up with Social Media

I've wondered recently how marketers and agencies keep up with the light-speed changes in the digital media space, especially in social media. From branded Facebook ...

Op-Ed

Surviving the bummer economy

There is no denying that 2008 has been a rough year for those of us in direct marketing. Besides a rise in postal rates, prices ...

Gloves Off

Is full color the best option for print?

Color printing has become more affordable for direct marketers, but still adds to a campaign's bottom line. Our experts debate the value of investing to ...

Main Feature

Few, proud and social

The Marines' Internet marketing is increasingly focused on social media.

Vertical Feature

Win a cruiser's loyalty

Cruisers tend to become enthusiasts, but aren't necessarily brand loyal. That means marketers must work to stay top of mind.

The Work

Showcasing creative campaigns from Hoover's, Indiana Botanic Gardens, Dunhill Vacation News

Hoover's works in the fast lane; Indiana Botanic Gardens' site gets a boost; and Dunhill Vacation News uses a lead network to get subscribers for ...

Nailed It

DMNews talks with Jim Burch, director of customer communications at Toshiba

Jim Burch, director of customer communications at Toshiba, discusses how the company used telemarketing and a three-part direct mail campaign to drive sales for its ...

Analysis

Happy holidays forecast for e-commerce

Considering the current economic malaise, few expect the 2008 holiday shop­ping season to be stellar. But there are signs that some Internet retailers could see ...

News Articles

USPS, parcel carriers turn to alternative fuel vehicles

Reflecting rising gas prices and environmental concerns, the US Postal Service and some package delivery companies are testing alternative fuel vehicles. Last week, the USPS ...

Loan provider looks to UGC

Advance America, a payday advance company, has launched a new campaign, "Who is there for you?" encouraging people to share stories about those who have ...

NBC uses e-mail to attract Olympic fans

NBC Universal is hoping e-mail alerts for its NBCOlympics.com site will help engage fans dur­ing the Summer Games in Beijing from August 8-24. "Audiences have ...

Red Roof Inn goes a bit country

RedRoof Inn is launching a fully integrated campaign and sweepstakes, encouraging consumers to take summer road trips despite high gas prices. The "Red Roof loves ...

Optimized

Direct response becoming normalized in video game ads

Many brands are looking to leverage the passion and enthusiasm that consum­ers — especially males age 18-34 — have for video games, with campaigns both ...

Technique

Make the move to greener mail

These days, everyone wants to make their direct mail more environmentally friendly — but you might be surprised by what tactics really work. Four experts ...

Third Screen

Papa John's offers mobile Web-only ordering platform

Pizza chainPapa John's will debut an ordering system allowing customers to complete the entire online ordering process — from applying for membership through ordering a ...

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