• Cover Story: Donahoe’s postal vision • One Tough Question: Which is the more powerful marketing asset, customer engagement or customer loyalty? • Battle of the Brands: The Ritz-Carlton vs. Four Season—Which hotel puts the luxe in deluxe? • Special Feature: How marketers can better serve the customer • Case Study: For Smashbox, education is the ultimate foundation
Your top creative director is about to leave your agency for a cushy position with his number one client. What would you do? See what ...
You know a colleague is applying for job with your direct competitor. Do you share the knowledge or do you stay mum? Answers due to ...
A primer on the prestige makeup brand's content, search, and social strategies.
For Smashbox's VP of global marketing working behind the scenes can be just as rewarding as taking center stage.
Shredding the barrier between customer service and marketing can create powerful results.
The customer service expert talks about the vital need for collaboration between marketing and sales.
Month 8: CMOs can secure their seat at the C-suite table by driving business results.
Just like their B2C counterparts, B2B marketers need to optimize email targeting to grab customers' attention, and fast.
Brands need to be mobile-aware. The question is: How does one budget for this necessary expense?
There's no denying that marketers have a lot to say, but they're not always the ones consumers want to hear from.
The fight for postal reform continues, and hope springs eternal.
The marketing power in your customer base comes down to economics—or, in another word, value.
It's not a question of which is more powerful. Both have power. And both are parts of a greater whole.
When marketers seek to define and measure customer engagement, it's usually quite difficult.
Loyalty and engagement are interesting dimensions to look at. Before we get to that discussion, however, I'd like to introduce some definitions.
The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.
The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.
Hackathons, usually intense IT development sessions, are an increasing popular way for spurring innovation.
Some quick info hits to keep you up-to-date, including the percentage of agencies that say their clients have increased content marketing spend within the past ...
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
If you're struggling with paper documentation, JotNot provides the answer.
What's in our mailbox this month: Men's apparel catalogs. Snazzy.
Direct marketers may be obsessed with customer data, but they're not the only ones.
The USPS has problems. Direct mailers have questions. Who better, we reasoned, to answer them than the Postmaster General?
Staying in a luxury hotel like the Ritz-Carlton or the Four Seasons is about one thing: the experience. The question is, who has the sleekest ...
To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven ...
What if you didn't have to leave your hotel room at check-out until the next guest had actually arrived. Naked Communications made that dream a ...
Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.