• Tips for measuring ROI in a b-to-b campaign • Furniture titans face off with multichannel tactics despite housing crisis • B-to-g marketers shift focus to digital and social channels
Social media gets lots of buzz in marketing circles, but most marketers will admit that they haven't been able to monetize the channel. However, some ...
Email is more effective at driving business results when it's paired with social media — so why do so many marketers stop their measurement at ...
Outdoor goods retailer Moosejaw Mountaineering faced the predicament of keeping consumers informed about promotions and events via email while not bombarding them to the point ...
As live chat has improved due to advancing technology and a better understanding of how and when consumers want text-based contact, its role for online ...
The ability to directly attribute a TV ad's conversion path has long eluded marketers, despite TV advertising taking the lion's share of many brand's marketing ...
To make communications relevant, marketers need information about each customer's preferences and interests. But where do you get this information? How do you coax customers ...
Traci Gentry, VP of marketing at Bic USA, says how her company mines its social media pages for inspiration.
It's not just about 800-numbers anymore. Direct response TV, once seen as a low-rent ad form, is quickly gaining momentum, as leading national advertisers embrace ...
Reward certificates, rebates, points and miles are well- known marketing tactics that have become standard operating procedure in the competitive travel and hospitality field. So ...
Outreach Inc., one of the nation's largest providers of church-outreach programs, needed help during crunch times — especially around Easter and Christmas, its two top ...
Amy Sullivan, director of e-commerce at Brahmin Handbags, discusses why her brand won't abandon direct mail.
Multichannel retailers are measuring Web analytics to improve conversion rates among e-commerce shoppers, in addition to pursuing emerging opportunities in mobile and social commerce.
Steuben Glass, the 98-year-old maker of crystal barware, stemware, tabletop accessories and collectables, wanted to refresh its brand image to attract a younger demographic. As ...
As social media encompasses a larger share of brands' ad spending budgets, marketers are seeking social media AORs instead of a roster of firms for ...
Academic research released last month has prompted more doubt about the effectiveness of online behavioral tracking self-regulatory programs, which lawmakers and consumer privacy advocates had ...
E-commerce giants Amazon.com and Overstock.com terminated all advertising contracts with California affiliates early last month, shortly after the State Assembly passed an Internet tax bill ...
Google has long lagged behind Facebook and Twitter as a social media destination. Google excluded nearly all brands from participating at launch, leaving experts to ...
Intel Corp. and Toshiba America Information Systems debuted "Inside," a "social film project" that allowed consumers to be part of a short film starring Emily ...
Shortly after taking office as Postmaster General in late 2010, Patrick Donahoe reduced the number of his top-level lieutenants to seven. His predecessor, Jack Potter, ...
While consumers may think of interest as the only cost of paying with plastic, retailers have long been burdened with "swipe fees" the credit card ...
Last year should have been one nonstop celebration for Hallmark Cards and its marketing chief Lisa Macpherson. The Kansas City, Mo.-based purveyor of greeting cards ...
Industry self regulation of online behavioral tracking is falling far short of expectations, according to a Stanford University Security Lab study published in July. Online ...
Many marketers and agencies have developed the tools necessary to address how shoppers act, feel and what ultimately leads them to purchase. Now, what about ...
If you look at the big winners at this year's Cannes Lions International Festival of Creativity, amid the highly anticipated usual suspects you'll see a ...
Aseem Chandra , VP of marketing of the Omniture business unit at Adobe Systems, and Mathieu Hannouz , senior product marketing manager at Neolane, discuss whether ...
B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.
Gauging the effectiveness of marketing continues to be a challenge, but this is especially true of companies whose marketing activities support retention or upsell within ...
Christa Carone discusses Xerox's b-to-b client retention strategy.
Because of the housing crisis, it's been a challenging couple of years for home-furnishings retailers such as Pottery Barn and Crate & Barrel. However, business ...
Business-to-government marketers must beware the bulk. Direct mail no longer headlines the b-to-g marketing mix. These days, print performs as a role player, supplementing a ...
Government-driven marketing pivots on engagement. Because the process to attain a government contract can take longer than 12 months, b-to-g companies have increasingly adopted digital ...
As part of Dunkin' Donuts' Get Dunk'd campaign, New York metro-area customers can visit stores at select times to be eligible to win tickets to ...
The minimalist campaign lives on DirecTV, where subscribers can tune in to channel 111 for a chance to earn free Whoppers simply by watching a ...
Oasis Grower Solutions, a horticulture and commercial greenhouse products brand, introduced Wedge Plus growing medium in April. The product decreases the usual 24-day root propagation ...
Diesel wants customers to know that finding items to "like" on Facebook is no longer limited to the digital world. Brick-and-mortar customers are now able ...
For two Saturdays in May, McDonald's and Tribal DDB Stockholm gave pedestrians in Stockholm's Stureplan, a busy intersection in the city center, the opportunity to ...
David Brown, Meredith Integrated Marketing's EVP and GM, discusses the importance of building brand awareness and channel evolution
With a glass of Merlot in hand, an affluent 46-year-old woman skims the pages of a Boston Proper catalog packed with photos of striking models ...
With the advent of social CRM, companies can now track and monitor customer behavior to inform segmentation and customization of marketing messages.
While watching the US Women's National Soccer Team defeat Brazil in the FIFA World Cup on July 10, I was reminded that the marketing industry ...
Things ain't what they used to be. Once, I could describe myself as a back-page columnist for a monthly magazine. No more. Now, I'm a ...
Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
