EBay filed a lawsuit in the state of Delaware against community classified site Craigslist last Tuesday. The online auction site, which bought 28.4% of Craigslist ...
Canada Post Corporation and FedEx Canada have teamed up to develop Priority Worldwide, a new international express service. The service will be delivered in Canada ...
California state lawmaker Charles Calderon is proposing a tax on music purchases made online. The proposal, AB1956, seeks to tax music downloads by adding sales ...
The Federal Communications Commission has conducted two hearings on network management, following Comcast Corp.'s claim that it sometimes delayed file-sharing traffic for subscribers as a ...
Google is being sued by David Almeida, a private investigator who is using Google AdSense to promote his business. Almeida filed charged against the Web ...
Engauge Digital's Hilimire talks about the evolving digital agency.
When a company begins an announcement with the words, "To further enhance a great customer experience..." what frequently follows is a statement that might suggest ...
This year's elections have made fools out of pollsters and pundits alike. Public opinion surveys about the candidates have failed miserably to predict electoral success. ...
There is a lot being written about the growing use of search marketing for businesses to meet their audience, no matter where they live, that ...
With an increase in consumers' awareness of eco-friendly business practices, the pressure is on for marketers to decrease the environment impact of their output.
Custom-created content has become a DM channel to be reckoned with, Pamela Oldham reports.
E-mail effort addresses hunger for America's Second Harvest; SAP and Netsirk Technologies collaborate for e-newsletter; and targeted approach finds its mark for Ford.
Steve Jacobs, president of AdPack USA, worked with the producers of Legally Blonde: The Musical to help boost ticket sales following last November's strike on ...
The current economic downturn isn't just taking a bite out of adult spending — a new study says that teens are also spending less. However, ...
The Home Depot has named former Coca-Cola marketing executive Frank Bifulco to the position of SVP and CMO. Bifulco has nearly 30 years of experience ...
Yahoo reported first quarter financial results Tuesday, reporting revenues of $1.9 billion, a 9% year-over-year increase. "[These results] are all the more remarkable when you ...
Virgin HealthMiles has partnered with Mall Networks to provide shopping-based member rewards. Virgin's HealthMiles Rebate Center allows HealthMiles members to shop at more than 500 ...
With Harte-Hanks Inc.'s Shoppers business continuing to deteriorate in the first quarter ended March 31, the direct marketing services company reported a 5.1% drop in ...
Cabela's is taking its social media initiatives to a new level, by bringing user-generated content, such as customer reviews and ratings, to other channels.
Aegis Media has announced the appointment of Sarah Fay as CEO of Aegis Media North America. Her appointment took effect on April 21. Fay will ...
The small but growing digital printing segment received a major boost last week, when Hewlett-Packard, the Palo Alto, CA-based computer manufacturer, and Omnicom Group Inc., ...
Digital Pulp launched a new brand site for The PayItGreen Alliance, formed by NACHA — the Electronic Payments Association — to encourage consumers and businesses ...
In order to help users filter through the clutter of the Internet, several new search engines have paired technology with human guides to provide better, ...
Collecting customer opt-ins while they register on other Web sites has become a common way to build e-mail lists. Four industry experts explore this cost-effective ...
Industry experts discuss how to effectively use transactional e-mail; the future of CRM applications; and reaching social network.
Indianapolis-based Fox59/WXIN-TV has teamed up with mobile marketing agency 3rd Dimension to develop Traffic Authority: Mobile, a free mobile traffic camera service for commuters and ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
