April 2008 30 17 Issue of Direct Marketing News

April 2008 30 17 Issue of Direct Marketing News

Duly Noted

EBay alleges dilution

EBay filed a lawsuit in the state of Delaware against community classified site Craigslist last Tuesday. The online auction site, which bought 28.4% of Craigslist ...

Canadia Post/FedEx teamwork

Canada Post Corporation and FedEx Canada have teamed up to develop Priority Worldwide, a new international express service. The service will be delivered in Canada ...

California dreamin' of iTax

California state lawmaker Charles Calderon is proposing a tax on music purchases made online. The proposal, AB1956, seeks to tax music downloads by adding sales ...

FCC looks into Web traffic jams

The Federal Commu­nications Commission has conducted two hearings on network management, following Comcast Corp.'s claim that it sometimes delayed file-sharing traffic for subscribers as a ...

PI on Google's case

Google is being sued by David Almeida, a private investigator who is using Google AdSense to promote his business. Almeida filed charged against the Web ...

Spotlight

Spotlight conversation: Rules of digital engagement

Engauge Digital's Hilimire talks about the evolving digital agency.

Editorial

Premium customer service at the price of low retention a poor investment

When a company begins an announcement with the words, "To further enhance a great customer experience..." what frequently follows is a statement that might suggest ...

Op-Ed

Behavioral data is most preferable

This year's elections have made fools out of pollsters and pundits alike. Public opinion surveys about the candidates have failed miserably to predict electoral success. ...

National vs. local search marketing

There is a lot being written about the growing use of search marketing for businesses to meet their audience, no matter where they live, that ...

Gloves Off

Will lower direct mail volume save trees?

With an increase in consumers' awareness of eco-friendly business practices, the pressure is on for marketers to decrease the environment impact of their output.

Main Feature

Custom publishing packs a marketing punch

Custom-created content has become a DM channel to be reckoned with, Pamela Oldham reports.

The Work

Creative solutions from America's Second Harvest, SAP/Netsirk Technologies and Ford

E-mail effort addresses hunger for America's Second Harvest; SAP and Netsirk Technologies collaborate for e-newsletter; and targeted approach finds its mark for Ford.

Nailed It

DMNews talks with Steve Jacobs, president of AdPack USA

Steve Jacobs, president of AdPack USA, worked with the producers of Legally Blonde: The Musical to help boost ticket sales following last November's strike on ...

Analysis

In tough times, retailers focus on teens

The current economic downturn isn't just taking a bite out of adult spend­ing — a new study says that teens are also spending less. However, ...

News Articles

Home Depot names CMO

The Home Depot has named former Coca-Cola marketing executive Frank Bifulco to the position of SVP and CMO. Bifulco has nearly 30 years of experience ...

Yahoo releases first quarter results

Yahoo reported first quarter financial results Tuesday, reporting revenues of $1.9 billion, a 9% year-over-year increase. "[These results] are all the more remarkable when you ...

Virgin encourages health with online rebates

Virgin HealthMiles has partnered with Mall Networks to provide shopping-based member rewards. Virgin's HealthMiles Rebate Center allows HealthMiles members to shop at more than 500 ...

Harte-Hanks' Shoppers business drops further

With Harte-Hanks Inc.'s Shoppers business continuing to deteriorate in the first quarter ended March 31, the direct marketing services company reported a 5.1% drop in ...

Cabela's user-generated content will appear offline

Cabela's is taking its social media ini­tiatives to a new level, by bringing user-generated content, such as customer reviews and ratings, to other channels.

Fay appointed CEO, Aegis Media North America

Aegis Media has announced the appointment of Sarah Fay as CEO of Aegis Media North America. Her appoint­ment took effect on April 21. Fay will ...

HP, Omnicom join on print

The small but growing digital printing segment received a major boost last week, when Hewlett-Packard, the Palo Alto, CA-based computer manufac­turer, and Omnicom Group Inc., ...

BrandNew

Pay online for the earth

Digital Pulp launched a new brand site for The PayItGreen Alliance, formed by NACHA — the Electronic Payments Association — to encourage consumers and businesses ...

Optimized

A new human touch for search helps guide users

In order to help users filter through the clutter of the Internet, several new search engines have paired technology with human guides to provide better, ...

Technique

Build your list with co-registration

Collecting customer opt-ins while they register on other Web sites has become a common way to build e-mail lists. Four industry experts explore this cost-effective ...

ToolBox

Transactional e-mail, working with social networks and advanced CRM

Industry experts discuss how to effectively use transactional e-mail; the future of CRM applications; and reaching social network.

Third Screen

Indianapolis Fox affiliate begins cell traffic alerts

Indianapolis-based Fox59/WXIN-TV has teamed up with mobile marketing agency 3rd Dimension to develop Traffic Authority: Mobile, a free mobile traffic camera service for commuters and ...

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.