April 2007 29 16 Issue of Direct Marketing News

April 2007 29 16 Issue of Direct Marketing News


JupiterResearch forms E-mail Measurement Accuracy Coalition

JupiterResearch is forming the E-mail Measurement Accuracy Coalition to recommend guidelines for measuring e-mail deliverability and other e-mail marketing performance indicators.

PennySaverUSA.com ads to appear in Google search results

Search leader Google and the PennySaverUSA.com, a geographic and demographic target-marketing service, agreed to display PennySaver's classified ads, coupons and other business data on Google ...

Experian buys Hitwise for $240M

Information solutions company Experian has acquired Internet intelligence firm Hitwise for $240 million.

Scholastic's 7 Campaign spins Harry Potter magic

At 12:01 a.m., July 21, Harry Potter's fate will be revealed with the release of the highly popular series' seventh and final installment. Prior to ...

IAB challenges comScore, Nielsen//NetRatings

It didn't take Randall Rothenberg much time to stir the pot. The new president/CEO of the Interactive Advertising Bureau has challenged the nation's two leading ...

Language technology may improve direct mail readability

Direct Group has entered into an exclusive agreement with Language Technologies Inc. for the use of its ReadSmart software, which formats text in an effort ...

EBayers worried about shipping costs

Seventy-seven percent of eBay and online sellers are concerned about higher shipping costs when new U.S. Postal Service rates go into effect in May, and ...

Identity theft and online fraud is an organized crime

BOSTON - Using intelligence, people and the environment are the best tools to setting up an online crime and identity theft prevention program, according to ...

Authentication, reputation key to online security

BOSTON -- Authentication and reputation were two key words that were stressed in last week's Authentication and Online Trust Summit.

The Week lifts circulation, subscription price

The Week, a newsweekly inspired by the president's daily brief, has raised its circulation despite a $25 increase in subscription rates.

Victorian Paper looks back to move forward

Forget Polar Fleece and iPods - it's traditional looks like velvet opera coats and antique phones that sell at Victorian Paper Co.

Postage rates No. 1 topic at VT/NH DMG forum

The new postage rates that go into effect on May 14 aren't the only reason that the Vermont/New Hampshire Direct Marketing Group's annual conference this ...

Deleted cookies may skew audience size

Frequent cookie deletion by three out of 10 U.S. Internet users leads to overstatements in audience sizes by as much as 150 percent, according to ...

Chicago USPS poor mail delivery at issue

A congressional subcommittee charged with overseeing the U.S. Postal Service will meet in Chicago on May 31 to explore the city's mail delivery problems.

Potter: PAEA is no fix for broken USPS model

While the U.S. Postal Service is pleased that the legislation enacted Dec. 20, 2006, offers needed flexibility in pricing and product differentiation, it said the ...

Google/DoubleClick buy ups market share, raises privacy concerns

With the proposed purchase of DoubleClick Inc. for $3.1 billion in cash, Google Inc. will position itself as the No. 1 company in the online ...

Sender ID improves trust as adoption increases

BOSTON - Sender ID adoption has increased three times in size, accelerating to 8 million domains worldwide in just under a year, according to a ...

DM talent gap widens; hiring plans steady

Almost one in four direct marketers say it is very difficult to find qualified candidates to fill open positions, according to the latest direct marketing ...

R/GA expands to offer clients interactive media buying services

Interactive marketing agency R/GA, New York, will now offer media buying in addition to the strategic and media planning services it currently delivers.

Collins questions Standard Mail decision

Sen. Susan Collins, R-Maine, asked Postal Regulatory Commission Dan G. Blair how important rate shock is to the agency's decision on Standard flats mail, at ...

MediaWhiz hires DoubleClick's Shapiro as CEO

MediaWhiz Holdings Inc., a provider of performance-based online marketing services, has appointed former DoubleClick executive Jonathan Shapiro as CEO.

Morsekode is Ritchie AOR

Ritchie Engineering, the maker of Yellow Jacket air-conditioning, hoses and refrigeration tools and equipment, confirmed Morsekode, Minneapolis, as its agency of record.

Former FCB CEO Blamer joins Creston

Steve Blamer, former president/CEO of Foote Cone Belding Worldwide, has taken a senior post at a leading British marketing services holding firm that has ...

Range Online opens Madison Avenue office

Range Online Media, an interactive agency specializing in search engine marketing, search engine optimization and online media strategy, has opened a new office on Madison ...

Leveraging predictive analytics in viral marketing

Viral marketing has long been regarded as something of a black art. Few companies understand what it takes to inspire their customers to open their ...

Appending e-mails for higher ROI

Direct marketing is all about uncovering return on investment for any given offer. Upon discovery of favorable ROI, your offers can be implemented with increasing ...

The power of advertising in mobile communities

The mobile phone is a valuable new platform to collect detailed demographic information, and mobile communities are the leading application to achieve this. In fact, ...

We can do better communicating DMers' needs to PRC

I had an opportunity to attend the recent National Postal Forum in Washington. It was held at the new convention center March 25-28. The forum ...

Shape-based postage: 8 ways to save

After May 14, businesses in every sector will experience sticker shock as shape-based postage rates take a bite out of their bottom lines. But few, ...

Web 2.0's impact on search technology

While there are multiple Web 2.0 technologies that can impact your search optimization efforts, this article concentrates on AJAX. It is increasingly finding its way ...

Online car reviews on CarMax drive business offline

Online car retailer CarMax has tapped reviews firm Bazaarvoice to add user-generated reviews to its e-commerce site.

Knowing customer affinity with the brand

It is a fundamental truth that not all customers are alike. Every business owner knows this, just as every business owner knows that the value ...

Voice of customer research is key

Recent research findings indicate that marketers are missing critical opportunities to truly connect with customers at key points of contact.

Clear Channel will air Google Audio ads

Clear Channel Radio and Google Inc. signed a multiyear agreement that allows Google to broadcast 30-second radio ads on more than 675 of Clear Channel's ...

Using social networking sites to monetize search campaigns

One in four members of the U.S. online adult population ages 18 years and older visits one of the major social networking sites at least ...

SEO as your brand watchdog

You're already using search to drive traffic and generate e-commerce. Here's a tip: it's just as useful in managing your brand.

Chief merchandiser becomes Jos. A. Bank president

Confirming the increasingly important role that merchandisers play for multichannel retailers, Jos. A. Bank Clothiers has named its chief merchandising officer, R. Neal Black, as ...

Speak to the Person, Not the Persona : Multichannel Marketing that Drives Meaningful Customer Interaction

With any relationship in life, successful communication is a two-way proposition based on mutual interest. Even the best of friends will on occasion tune each ...

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