JupiterResearch is forming the E-mail Measurement Accuracy Coalition to recommend guidelines for measuring e-mail deliverability and other e-mail marketing performance indicators.
Search leader Google and the PennySaverUSA.com, a geographic and demographic target-marketing service, agreed to display PennySaver's classified ads, coupons and other business data on Google ...
Information solutions company Experian has acquired Internet intelligence firm Hitwise for $240 million.
At 12:01 a.m., July 21, Harry Potter's fate will be revealed with the release of the highly popular series' seventh and final installment. Prior to ...
It didn't take Randall Rothenberg much time to stir the pot. The new president/CEO of the Interactive Advertising Bureau has challenged the nation's two leading ...
Direct Group has entered into an exclusive agreement with Language Technologies Inc. for the use of its ReadSmart software, which formats text in an effort ...
Seventy-seven percent of eBay and online sellers are concerned about higher shipping costs when new U.S. Postal Service rates go into effect in May, and ...
BOSTON - Using intelligence, people and the environment are the best tools to setting up an online crime and identity theft prevention program, according to ...
BOSTON -- Authentication and reputation were two key words that were stressed in last week's Authentication and Online Trust Summit.
The Week, a newsweekly inspired by the president's daily brief, has raised its circulation despite a $25 increase in subscription rates.
Forget Polar Fleece and iPods - it's traditional looks like velvet opera coats and antique phones that sell at Victorian Paper Co.
The new postage rates that go into effect on May 14 aren't the only reason that the Vermont/New Hampshire Direct Marketing Group's annual conference this ...
Frequent cookie deletion by three out of 10 U.S. Internet users leads to overstatements in audience sizes by as much as 150 percent, according to ...
A congressional subcommittee charged with overseeing the U.S. Postal Service will meet in Chicago on May 31 to explore the city's mail delivery problems.
While the U.S. Postal Service is pleased that the legislation enacted Dec. 20, 2006, offers needed flexibility in pricing and product differentiation, it said the ...
With the proposed purchase of DoubleClick Inc. for $3.1 billion in cash, Google Inc. will position itself as the No. 1 company in the online ...
BOSTON - Sender ID adoption has increased three times in size, accelerating to 8 million domains worldwide in just under a year, according to a ...
Almost one in four direct marketers say it is very difficult to find qualified candidates to fill open positions, according to the latest direct marketing ...
Interactive marketing agency R/GA, New York, will now offer media buying in addition to the strategic and media planning services it currently delivers.
Sen. Susan Collins, R-Maine, asked Postal Regulatory Commission Dan G. Blair how important rate shock is to the agency's decision on Standard flats mail, at ...
MediaWhiz Holdings Inc., a provider of performance-based online marketing services, has appointed former DoubleClick executive Jonathan Shapiro as CEO.
Ritchie Engineering, the maker of Yellow Jacket air-conditioning, hoses and refrigeration tools and equipment, confirmed Morsekode, Minneapolis, as its agency of record.
Steve Blamer, former president/CEO of Foote Cone Belding Worldwide, has taken a senior post at a leading British marketing services holding firm that has ...
Range Online Media, an interactive agency specializing in search engine marketing, search engine optimization and online media strategy, has opened a new office on Madison ...
Viral marketing has long been regarded as something of a black art. Few companies understand what it takes to inspire their customers to open their ...
Direct marketing is all about uncovering return on investment for any given offer. Upon discovery of favorable ROI, your offers can be implemented with increasing ...
The mobile phone is a valuable new platform to collect detailed demographic information, and mobile communities are the leading application to achieve this. In fact, ...
I had an opportunity to attend the recent National Postal Forum in Washington. It was held at the new convention center March 25-28. The forum ...
After May 14, businesses in every sector will experience sticker shock as shape-based postage rates take a bite out of their bottom lines. But few, ...
While there are multiple Web 2.0 technologies that can impact your search optimization efforts, this article concentrates on AJAX. It is increasingly finding its way ...
Online car retailer CarMax has tapped reviews firm Bazaarvoice to add user-generated reviews to its e-commerce site.
It is a fundamental truth that not all customers are alike. Every business owner knows this, just as every business owner knows that the value ...
Recent research findings indicate that marketers are missing critical opportunities to truly connect with customers at key points of contact.
Clear Channel Radio and Google Inc. signed a multiyear agreement that allows Google to broadcast 30-second radio ads on more than 675 of Clear Channel's ...
One in four members of the U.S. online adult population ages 18 years and older visits one of the major social networking sites at least ...
You're already using search to drive traffic and generate e-commerce. Here's a tip: it's just as useful in managing your brand.
Confirming the increasingly important role that merchandisers play for multichannel retailers, Jos. A. Bank Clothiers has named its chief merchandising officer, R. Neal Black, as ...
With any relationship in life, successful communication is a two-way proposition based on mutual interest. Even the best of friends will on occasion tune each ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
