The US Postal Service has published its changes to Shipping Service standards in the Federal Register. They will take effect May 12. Express Mail prices ...
The Federal Communications Commission may amend its rules on how phone and cable companies can use customer information when competing for business. It is expected ...
The Do-Not-Call Fee Extension Act of 2007 has been enacted, setting the annual fees telemarketers will pay to access the registry in fiscal year 2009 ...
According to the quarterly Bellwether Report from the UK-based Institute of Practitioners in Advertising, the direct marketing sector is showing its biggest decline in eight ...
TV Guide's Crystal talks about changing his publication's model and improving circulation.
Now that Tax Day is behind us, retailers are waiting to see if the government's stimulus checks will be spent, or socked away. Many retail ...
Over the past couple of years, there has been a lot of talk about the coming collapse of the traditional advertising model, as the online ...
It never ceases to amaze me how quickly marketers want to put together an e-mail message, cram it into a system and send it to ...
Deciding how and where to house technology for an e-mail deployment engine often comes down to two choices: Work with a host ESP or use ...
Office supply superstores are fast becoming big players in the printing business. Chantal Todé reports on this trend.
A changing landscape and new channels makes telecoms a competitive and complicated sector. David Ward shows how marketers take on the challenge.
Direct mail mirrors interactivity of widget for American Airlines; parents enroll grads online for BlueCross BlueShield of South Carolina health insurance; and viral contest does ...
BrandBuzz director of integrated media Kenneth Nippes worked with Town Sports International to push a new online trial gym membership offer. The campaign saw success ...
The ability to navigate new forms of media, branding and technology is critical to success, whatever side of the desk you occupy. Establishing yourself or ...
I have a love/hate relationship with this e-mail. At first, I was blinded by all the products, fonts, logos and callouts. Then after my eyes ...
Those traveling on any major airline in the past month have done so with trepidation. American Airlines recently cancelled about 3,000 flights, and British Airways ...
Qiagen, a creator of medical testing technologies, has developed TV spots and a Web site to promote its test for the human papillomavirus (HPV), which ...
The marketing strategy for 10-year-old menopause supplement Estroven is getting a midlife makeover. The new $20 million campaign focuses on a woman's quality of life ...
Marketers worldwide are under-utilizing data and analytics, particularly when it comes to customer retention, according to a recent study released by the Chief Marketing Officer ...
True Value is launching a direct mail campaign focused on customers in major metropolitan areas. "This is the first time at a corporate level we ...
As digital media continues to grow, integration with other media channels is key, especially since digital means measurement and personalization. These were some of the ...
In an effort to promote its services as the earth-friendly alternative to cars, the Capital District Transportation Authority of Albany, NY, launched an iRide Green ...
Over the past year, some Internet marketers have noticed that the Web, once a global network to connect people around the world, is now subject ...
Industry experts discuss best ways to integrate e-mail into CRM; using digital ads; and determining customers' buying process.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
