April 2008 30 16 Issue of Direct Marketing News

April 2008 30 16 Issue of Direct Marketing News

Duly Noted

Shipshape rates

The US Postal Service has published its changes to Shipping Service standards in the Federal Register. They will take effect May 12. Express Mail prices ...

FCC to investigate phone, cable CRM methods

The Federal Communications Commis­sion may amend its rules on how phone and cable companies can use customer information when competing for business. It is expected ...

Do-Not-Call Fee Extension Act of 2007 in place

The Do-Not-Call Fee Extension Act of 2007 has been enacted, setting the annual fees telemarketers will pay to access the registry in fiscal year 2009 ...

Big dip for UK dm

According to the quarterly Bellwether Report from the UK-based Institute of Practitioners in Advertis­ing, the direct marketing sector is showing its biggest decline in eight ...

Spotlight

Spotlight conversation: Taking TV Guide beyond TV

TV Guide's Crystal talks about changing his publication's model and improving circulation.

Editorial

Retailers hoping to rebound with tax rebate campaigns

Now that Tax Day is behind us, retailers are waiting to see if the government's stimulus checks will be spent, or socked away. Many retail ...

Op-Ed

Many channels play in DM's tent

Over the past couple of years, there has been a lot of talk about the coming collapse of the traditional advertising model, as the online ...

A good plan keys e-mail success

It never ceases to amaze me how quickly marketers want to put together an e-mail message, cram it into a system and send it to ...

Gloves Off

Should e-mail always be kept in-house?

Deciding how and where to house technology for an e-mail deployment engine often comes down to two choices: Work with a host ESP or use ...

Main Feature

Print & production potential

Office supply superstores are fast becoming big players in the printing business. Chantal Todé reports on this trend.

Vertical Feature

Fierce competition among telecom marketers

A changing landscape and new channels makes telecoms a competitive and complicated sector. David Ward shows how marketers take on the challenge.

The Work

Creative solutions from American Airlines, BlueCross BlueShield of SC, and Kodak

Direct mail mirrors interactivity of widget for American Airlines; parents enroll grads online for BlueCross BlueShield of South Carolina health insurance; and viral contest does ...

Nailed It

DMNews talks with Kenneth Nippes, director of integrated media, BrandBuzz

BrandBuzz director of integrated media Kenneth Nippes worked with Town Sports International to push a new online trial gym membership offer. The campaign saw success ...

People News

How can I best leverage social media to stand out to prospective employers?

The ability to navigate new forms of media, branding and technology is critical to success, whatever side of the desk you occupy. Establishing yourself or ...

Direct Choice

Costco newsletter mirrors in-store experience — but could be improved

I have a love/hate relationship with this e-mail. At first, I was blinded by all the products, fonts, logos and callouts. Then after my eyes ...

Analysis

Airline loyalty meets some turbulence

Those traveling on any major airline in the past month have done so with trepidation. American Airlines recently cancelled about 3,000 flights, and British Airways ...

News Articles

Real voices highlighted in campaign for HPV test

Qiagen, a creator of medical testing technologies, has developed TV spots and a Web site to promote its test for the human papillomavirus (HPV), which ...

Menopause gets a makeover

The marketing strategy for 10-year-old menopause supplement Estroven is getting a midlife makeover. The new $20 million campaign focuses on a woman's quality of life ...

Study says CMOs are failing to use CRM well

Marketers worldwide are under-utilizing data and analyt­ics, particularly when it comes to customer retention, according to a recent study released by the Chief Marketing Officer ...

True Value launches city-geared mail campaign

True Value is launching a direct mail campaign focused on customers in major metropolitan areas. "This is the first time at a corporate level we ...

Digital issues are aired at Ad:tech San Francisco

As digital media continues to grow, integration with other media channels is key, especially since digital means mea­surement and personalization. These were some of the ...

BrandNew

Take a green ride

In an effort to promote its services as the earth-friendly alternative to cars, the Capital District Transportation Authority of Albany, NY, launched an iRide Green ...

Optimized

When the World Wide Web is hit by regional filters

Over the past year, some Internet mar­keters have noticed that the Web, once a global network to connect people around the world, is now subject ...

ToolBox

Integrating e-mail and CRM, the new face of digital ads and learning your customers' buying process

Industry experts discuss best ways to integrate e-mail into CRM; using digital ads; and determining customers' buying process.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...