April 2009 31 14 Issue of Direct Marketing News

April 2009 31 14 Issue of Direct Marketing News

Spotlight

Betting on innovation

BBDO's Robertson talks about the impetus behind the agency's growth strategy

Editorial

Scrutiny bringing data to forefront

Like the high-school geek who uses his brainpower to surpass the success of his handsome, football-playing counterpart, direct and database profes­sionals are finding the marketing ...

Gloves Off

Has UGC surpassed content from agencies?

With Twitter, YouTube and Flickr among the many user-generated content sites informing marketing, our experts debate whether agency-created content could fall by the wayside

Main Feature

Creative gets ambitious with ad networks

Marketers add location and behavioral targeting to their ad network mix.

Vertical Feature

Laptops benefit from word-of-mouth buzz

Experts say word of mouth works well for notebook computers, as consumers seek out peer feedback to inform this complex purchase

People News

How can a direct marketing agency use Twitter as an effective recruiting tool?

The Twitter phenomenon has taken the social networking world by storm. While policy wonks, celebrities and even your own mother may be Tweeting, Twitter also ...

Direct Choice

Military mail hits the target with creative, but misses the mark in data

Every once in a while, my neighbors will stop me during my dog walk to show me some interesting piece of mail they've received. This ...

Analysis

Companies must take e-mail authentication seriously to protect brands and domains

Many e-commerce and multichannel retailers need to go to greater lengths to pre­vent deceptive e-mail and phishing scams, according to industry group the Online Trust ...

News Articles

Discovery goes digital with Microsoft-powered Deadliest Catch campaign

Microsoft Advertising has launched a mul­tichannel advertising blitz for the Discovery Channel's Deadliest Catch series. Discovery is spending the show's entire online advertising budget on ...

iCrossing deal adds Russian capabilities

Search agency iCrossing has partnered with Russian search agency Ingate to manage global brands' search efforts in Russian markets. iCrossing will now have access to ...

RetailMeNot ups printable offering

Electronic coupon Web site RetailMeNot.com, which receives upwards of 9 million visitors each month, has entered into several strategic partnerships enabling it to offer consumers ...

Hearst adds coupons to online content

Hearst Magazines Digital Media has part­nered with Coupons.com to add online, printable coupons to its Web sites − a first for the company. The rollout ...

Company sprouts from BA Airmiles

Airmiles, the rewards program owned by British Airways, is launching a new company devoted to managing white label loyalty programs for other businesses. The Mileage ...

Women's Cycling, a new pub, to launch

Women's Cycling, a new magazine focused on women's bicycle racing and leisure riding, will launch as a subscription-only title at the end of June. Three ...

Philosophy, Snapfish launch Mother's Day benefit promo

In its first integrated marketing campaign for Mother's Day, personal care brand Phi­losophy has joined online photo Web site Snapfish for a promotion to benefit ...

Volvo promotes 2010 XC60 with YouTube takeover

Coinciding with the New York Auto Show last week, Volvo, Euro RSCG New York and Media Contacts launched an interactive homepage takeover of YouTube.com. The ...

Paint makers go online for youth

Paint manufacturers Sherwin-Williams and Benjamin Moore are looking to reach younger consumers to spread the word about home decorating, and they are doing so on ...

Teams, fans rally around Twitter

While some sports marketers have gotten to first base with Twit­ter, no one has been able to drive it home yet. Still, Twitter is a ...

Potential FTC changes may affect WOM

The Federal Trade Commission is proposing to revise the "Guides Concerning the Use of Endorse­ments and Testimonials in Adver­tising," which could make things difficult for ...

USPS mulls 'summer sale' on Standard Mail

The US Postal Service is explor­ing a proposed "summer sale" for Standard Mail, and members of the mailing community are cau­tiously optimistic about the idea.

New Briefs

DMNews talks with Josh Himwich, director of e-commerce operations and user experience for Diapers.com

Josh Himwich, director of e-commerce operations and user experience for Diapers.com, discusses how PowerReviews' SEO software helped drive traffic to the e-commerce site

BrandNew

A flurry of social justice

What ingredients would be in your ice cream? Ben & Jerry's are seeking their next fair trade flavor in the "Do the world a flavor" ...

Optimized

Connecting with consumers on Twitter requires expertly crafted tone, strategy

Over the past decade, self-publishing platforms, such as blogs and YouTube, have made it significantly easier for a market­ing manager to both craft the message ...

Technique

Pocket more profit with better paid search

Want to get the most value from your paid search spend? Four industry experts weigh in on how you can assess your campaign strategies and ...

ToolBox

Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more

Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more

Third Screen

NHL skates into mobile space with WAP version of its site

Just in time for the 2009 Stanley Cup Play­offs, which began last week, the National Hockey League (NHL) has debuted a new mobile WAP site ...

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