Like the high-school geek who uses his brainpower to surpass the success of his handsome, football-playing counterpart, direct and database professionals are finding the marketing ...
With Twitter, YouTube and Flickr among the many user-generated content sites informing marketing, our experts debate whether agency-created content could fall by the wayside
Marketers add location and behavioral targeting to their ad network mix.
Experts say word of mouth works well for notebook computers, as consumers seek out peer feedback to inform this complex purchase
The Twitter phenomenon has taken the social networking world by storm. While policy wonks, celebrities and even your own mother may be Tweeting, Twitter also ...
Every once in a while, my neighbors will stop me during my dog walk to show me some interesting piece of mail they've received. This ...
Many e-commerce and multichannel retailers need to go to greater lengths to prevent deceptive e-mail and phishing scams, according to industry group the Online Trust ...
Microsoft Advertising has launched a multichannel advertising blitz for the Discovery Channel's Deadliest Catch series. Discovery is spending the show's entire online advertising budget on ...
Search agency iCrossing has partnered with Russian search agency Ingate to manage global brands' search efforts in Russian markets. iCrossing will now have access to ...
Electronic coupon Web site RetailMeNot.com, which receives upwards of 9 million visitors each month, has entered into several strategic partnerships enabling it to offer consumers ...
Hearst Magazines Digital Media has partnered with Coupons.com to add online, printable coupons to its Web sites − a first for the company. The rollout ...
Airmiles, the rewards program owned by British Airways, is launching a new company devoted to managing white label loyalty programs for other businesses. The Mileage ...
Women's Cycling, a new magazine focused on women's bicycle racing and leisure riding, will launch as a subscription-only title at the end of June. Three ...
In its first integrated marketing campaign for Mother's Day, personal care brand Philosophy has joined online photo Web site Snapfish for a promotion to benefit ...
Coinciding with the New York Auto Show last week, Volvo, Euro RSCG New York and Media Contacts launched an interactive homepage takeover of YouTube.com. The ...
Paint manufacturers Sherwin-Williams and Benjamin Moore are looking to reach younger consumers to spread the word about home decorating, and they are doing so on ...
While some sports marketers have gotten to first base with Twitter, no one has been able to drive it home yet. Still, Twitter is a ...
The Federal Trade Commission is proposing to revise the "Guides Concerning the Use of Endorsements and Testimonials in Advertising," which could make things difficult for ...
The US Postal Service is exploring a proposed "summer sale" for Standard Mail, and members of the mailing community are cautiously optimistic about the idea.
Josh Himwich, director of e-commerce operations and user experience for Diapers.com, discusses how PowerReviews' SEO software helped drive traffic to the e-commerce site
What ingredients would be in your ice cream? Ben & Jerry's are seeking their next fair trade flavor in the "Do the world a flavor" ...
Over the past decade, self-publishing platforms, such as blogs and YouTube, have made it significantly easier for a marketing manager to both craft the message ...
Want to get the most value from your paid search spend? Four industry experts weigh in on how you can assess your campaign strategies and ...
Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more
Just in time for the 2009 Stanley Cup Playoffs, which began last week, the National Hockey League (NHL) has debuted a new mobile WAP site ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
