Zappos brand marketing manager Michelle Thomas discusses how the company's customer service focus has helped it engender loyalty.
Over lunch recently with the leader of a major direct marketing agency, I had the conversation again. You know, the one about the term direct ...
How many times have you opened your inbox to find the same old message from a company that seems to contact you almost every day, ...
The cost of creating and maintaining a current and quality database has never been cheap. But does an investment in currency and quality translate to ...
A number of traditional direct marketing companies have recently made top creative hires. Two experts discuss whether service providers should focus on creative talent, or ...
Marketers deal with many moving media parts today. E-mail, with its low costs and sophisticated segmentation capabilities, is often at the heart of the media ...
Many marketers are incorporating multichannel marketing campaigns that target specific audiences to help attract consumers based on their cultural framework into their overall marketing plan.
Steaz reaches out through mom blogger, Chilton Memorial tries variable data, KCSM tunes up awareness with direct mail.
In today's competitive market, experience, tactical expertise, education and a mantel-full of industry awards may not be enough to land you a job, let alone ...
Apple is well known for its progressive digital marketing approach, and it is a no-brainer to market pre-orders to the faithful Apple audience. It's not ...
Twitter launched its Promoted Tweets service, which allows advertisers to buy sponsored links on the social networking site, on April 13.
CMOs are stepping up their use of traditional direct marketing tactics, including customer data integration and analytics, lead qualification and harvesting and performance measurement, according ...
Marketing list prices were stable or showed growth this year vs. spring 2009 in most sectors, according to Worldata's Spring 2010 List Index. The only ...
Members of the House of Representatives committees that oversee the USPS argued on April 15 that five home-delivery days per week would further erode mail ...
First quarter earnings for the majority of advertising holding companies showed significant gains over last year's numbers, a clear sign that the advertising market has ...
Sears Holding's SVP of marketing, Richard Gerstein, resigned from his post last week to become SVP of strategy and worldwide marketing for the personal systems ...
Marketers are finding new ways to employ user-generated content, especially video and photos, in their campaigns.
As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
