April 2007 29 15 Issue of Direct Marketing News

April 2007 29 15 Issue of Direct Marketing News


DM News calls for submissions for Essential Guide to Search Engine Marketing

Editorial submissions are invited for the next edition of DM News' Essential Guide to Search Engine Marketing, a must-read collection of articles from experts in ...

Interpublic to buy Reprise Media for search strength

Advertising agency holding conglomerate Interpublic Group of Companies Inc. has agreed to buy Reprise Media, one of the leading independent search engine marketing firms nationwide.

Search marketing issues grow with opportunities

Last week's Search Engine Strategies Conference Expo in New York brought back memories of the dot-com heydays, albeit with a difference: This crowd was ...

Merchandising credited with catalog survival

Quarterly catalog TouchStone has thrived in the competitive home décor category where others have failed or been acquired thanks, in part, to its unwavering focus ...

Ad:tech San Francisco to look at channel, device explosion

Next week's ad:tech San Francisco is aimed at examining the content explosion occurring among channels, devices, brands and consumers, and the many new strategies and ...

Fish company reels in DHL for live distribution

Express delivery and logistics company DHL has developed a regional ground distribution for 5-D Tropical, Florida's largest producer and importer of tropical fish.

Rise rebrands and lifts circulation

Since its re-branding last September, Rise magazine has gained a circulation rate base of 910,000, reaching more than 40 percent of kids in 6,500 high ...

Catalogers strategize for looming postal increase

With paper, postage and shipping costs all steadily inching upwards in recent years, many catalogers have become blasé about another price increase.

Lucid Marketing CEO John King on marketing to moms

John King has been raised from the ranks of managing director to president of mom-focused marketing agency Lucid Marketing. He aims to grow the company ...

Lillian Vernon joins forces with Catalog Vision

Lillian Vernon Corp. has selected Catalog Vision, an infoUSA company, to help build a state-of-the-art marketing database for the 56-year-old cataloger.

ClickFox's new spin on funnel analysis

Companies can save a lot of money if customers use self-service systems like Web sites, kiosks and interactive voice response (IVR). But they can lose ...

New to market: Brokers share growth strategies

In the face of changing postal requirements and booming online retail, how is the insert media industry ensuring it holds its own in terms of ...

Postal rate hike: Threat or opportunity?

While many direct mailers are bemoaning the latest postal rate increases, there is talk it's good news for the insert media industry.

Bookspan stake goes to Bertelsmann as CEO resigns

German media giant Bertelsmann AG's direct division has purchased Time Inc.'s 50 percent stake in book club operator Bookspan, which was an equal partnership between ...

E-mail ads are auctionable with EO

List management firm Datran Media today debuted EO.com, a real-time market exchange that enables advertisers to bid for cost-per-acquisition e-mail media distribution.

FTC: DNC Registry has more than 132 million names

During 2006, the National Do Not Call Registry managed large volumes of consumer registrations without incident, according to the Federal Trade Commission report to Congress.

New Jersey introduces do-not-mail bill

New Jersey has joined the roster of states introducing a legislative proposal that would create a do-not-mail registry in the state, similar to the federal ...

HP targets the Hispanic small business owner

NEW YORK -- A thoughtful approach to targeting Hispanic small and medium-sized business owners will bring great results.

Home Depot retools and focuses on Hispanics

NEW YORK - Despite some early missteps, The Home Depot Inc. is seeing success targeting Hispanics.

Insights at SES New York

Budgets for new media up in 2007

Creatives take on social networks

After the success of MySpace, a slew of new social networking sites have hit the scene, from shopping sites that offer consumers the opportunity to ...

Flight Centre takes off with new UGC site

Multichannel travel agent Flight Centre Ltd. has turned to technology firm iUpload to create a user-generated platform on its e-commerce site in an effort to ...

Mercury Media, ARM merger creates DRTV media buying giant

Mercury Media and Advanced Results Marketing have merged to create one of the country's leading independent direct response media buying agencies, with strengths in short- ...

Weyforth-Haas, Bennett Kuhn Varner merge

Weyforth-Haas Marketing and Bennett Kuhn Varner have merged to form a 200-person shop specializing in direct, interactive and integrated marketing.

Wunderman wins AstraZeneca's Faslodex

Pharmaceuticals marketer AstraZeneca has tapped Wunderman New York to launch a consumer campaign for Faslodex, a later-stage breast cancer prescription drug for women.

Customer reviews make shopping online intimate

Online lingerie store Fig Leaves has just added user-generated reviews to its e-commerce site employing the Bazaarvoice platform.

Fran Kelly: Environmental awareness can drive profits

Can advertising make a significant, positive impact on environmental awareness and can companies really drive profits with this type of strategy?

DMA has a new, greener marketing tool

When I received recent issues of Fortune, I was quickly reminded that green is the color of spring. On March 19, in the Most Admired ...

Navigating the legal aspects of mobile marketing

We have rapidly moved into the wireless era. Along with it, marketing opportunities abound for the creative. Many believe it to be the Wild West ...

When keywords don't work in search

There are numerous situations that I have come across when keywords simply do not work well in search - paid search to be exact, for ...

Use WOM like a true direct marketer

It's official. Word of mouth marketing is the current celeb-of-the-month in the world of marketing. Although WOM has been around forever (think cavemen confabs), today's ...

Arizona Republic grows readership with segmentation tool

The Arizona Republic has increased readership through a database-marketing program that focuses on segmentation.

Spend money to mitigate the impact of postal rate increases

For some small and medium-sized merchants, specifically those who use direct mail and catalogs for advertising, the upcoming U.S. Postal Service rate increase provides a ...

Mey to Xentel: Don't call

As a consumer who doesn't care to get telemarketing calls, I appreciated some of the New Year's resolutions proposed in a January DM News editorial ...

Road Runner coverage wins praise

CI have never been formally introduced to DM News editor in chief Mickey Alam Khan, although I feel like I know him well since I ...

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