April 2008 30 13 Issue of Direct Marketing News

April 2008 30 13 Issue of Direct Marketing News

Duly Noted

IAB releases video guidelines

The Interactive Advertising Bureau released digital video ad format guidelines for in-stream, overlay and video companion ads to simplify specs and make creative submissions more ...

Spotlight

Digital marketing insight - WhittmanHart Interactive's Skinner says video sticks

David Skinner, CEO of WhittmanHart Interactive, discusses the role of video in a digital media campaign.

Editorial

Yahoo innovates in wake of Microsoft bid

Like a gone-to-pot husband ambushed by Queer Eye for the Straight Guy, Microsoft's heavy hand of intervention has had Yahoo scrabbling to clean up its ...

Op-Ed

Targeting and relevant messaging

Last year will certainly go down in his­tory as the Year of the Ad Network. Industry giants such as Google, Yahoo, Microsoft, AOL, and WPP ...

Gloves Off

What is automation's role in fulfillment?

Automated fulfillment is used by multichannel retailers to varying degrees, but some marketers question how much mechanism to add to an order and shipment process.

Main Feature

Mobile rising

After years of predicting mobile marketing's growing influence, experts say the channel's time is now. Dianna Dilworth reports.

Vertical Feature

Target top b-to-b sales leads

Generating qualified leads is the core business of most b-to-b marketers. David Ward explores why finding the right ones needn't be an arduous chore.

The Work

Showcasing creative solutions from Tommy Bahama, The Augustinians and Coke Zero

Tommy Bahama combines beaches and e-commerce; Augustinians of the Province of St. Thomas of Villanova makes connection with direct mail; and online sweepstakes drives trial ...

Nailed It

DMNews speaks with John Lazarchic, VP of e-commerce at PETCO

John Lazarchic, VP of e-commerce at PETCO, wanted to encourage more product reviewers to the Web site. By tying the promotion to Valentine's Day, the ...

People News

What are the advantages of working for a smaller company?

When a potential recruit asks if there is a "lack of opportunity" with a smaller business, I highlight some of the advantages. Smaller mar­keting businesses ...

Direct Choice

Pro-Obama 'Yes We Can' video is a good example of organic and viral DM

Presidential campaigns seldom break new ground in direct marketing strategies, but this year, a celebrity supporter of one of the candidates has done just that. ...

Analysis

Big value for mobile at airwave auction

In preparation for the US transition to digital-only TV broadcasts on Febru­ary 17, 2009, the US Federal Commu­nications Commission held an auction last month for ...

News Articles

Blended search results are most clicked

Users are more likely to click on specialized content — such as news, images and video — when it appears within blended (or universal) search ...

Tar aims for art world elite

Tar Art Media will being publishing Tar magazine this October. Publishing biannually as of 2009, Tar will showcase arts and aesthetics in a high-glossy format. ...

Social networks not just for friends; spammers crashing the party

Spammers are taking advantage of the popularity of social networking sites, by sending malicious e-mails feign­ing social intentions, according to a new report by Symantec.

Nielsen acquires IAG in $225 million deal

Media research firm The Nielsen Company has signed a definitive agreement to acquire IAG Research, which measures effectiveness of television advertising, product placement and viewer ...

Looking to global growth, Discover snags Diners Club

In a bid to grow global acceptance of its branded credit card and payments network business, Discover Financial Services will buy Diners Club International. The ...

Dr Pepper updates strategy with Deutsch

Dr Pepper has tapped Deutsch LA, of the Interpublic Group, as its new agency in charge of all advertising for the brand. The companies first ...

The Atlantic looks to Euro RSCG in re-branding

The Atlantic has tapped the New York office of Euro RSCG Worldwide as its integrated AOR, effective immediately. Euro RSCG will be responsible for The ...

Consumer catalog universe suffering losses

Consumer catalog lists shrank names in 4Q 2007 - general merchandise lists are down 998,000 names in the past two years and apparel is down ...

Radisson Hotels pushes consumer-shaped stays

Radisson Hotels & Resorts, a Carlson Hotels Worldwide brand, has debuted a new North American market­ing campaign in a move to target busi­ness travelers through ...

Banks not bailing out retailers

Some banks are displaying a lack of confidence in catalog and multichannel retail operations. Several multichannel merchants have closed or warned that they may have ...

Suitors line up for a chance at Yahoo merge

Following Yahoo's second rejection of Microsoft's unsolicited takeover bid last week, media reports have been speculating on the future of the Sunnyvale, CA-based company. As ...

New Briefs

Online fraud up to $240M

Americans reported $240 million in online fraud losses in 2007 to the Federal Bureau of Investigation, an increase of $40 million from 2006, according to ...

BrandNew

Online campaign for Johnson's

Reaching out to tense 20- and 30-something females, Johnson's launched an online campaign around its Melt Away Stress line of skin care products at www.JohnsonsForYou.com\Escape. ...

Optimized

Success builds from integrated search campaign

A recent effort from Lincoln Educa­tional Services (LES) is an example of incorporating search strategy from the initial stages of Web site development in order ...

Technique

Web analytics: Your portal to insight

Four experts weigh in on Web analytics, which helps marketers address customer concerns by measuring online data — as well as leverage the resulting information ...

ToolBox

Optimizing to improve conversion, mobile site testing and benefits of digital signage

Industry experts discuss ways to convert leads into sales; the importance of multivariate testing for mobile Web; and how digital signage can benefit a business.

Third Screen

Fox's Searchlight shines on new Boost Mobile ads

Film production company Fox Searchlight Pictures is calling con­sumers to the movies with a new partnership with mobile advertising firm Boost Mobile, a wholly owned ...

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